MarTech Podcast ™ // Marketing + Technology = Business Growth
I Hear Everything
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Episodes
Mentioned books
Dec 13, 2020 • 18min
Is Data Driven Marketing is really BS? -- Edward Nevraumont // Marketing BS
Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BSand Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward talked us through the problems that advertising faces and why it's all bullshit, and today, he'll tell us why data-driven marketing is basically BS. Show NotesConnect With:Edward Nevraumont: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitteSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 12, 2020 • 23min
Why Digital Advertising Best Practices are BS -- Edward Nevraumont // Marketing BS
Today we discuss a controversial topic in marketing: that it's all just bullshit. Joining us is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward is going to talk us through the problems that advertising faces and why it's all bullshit. Show NotesConnect With: Edward Nevraumont: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 11, 2020 • 16min
Digital vs the human of ABM -- Jon Miller // Demandbase
In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy. Show NotesConnect With: Jon Miller: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 10, 2020 • 23min
Marketing's role in shaping overall corporate strategy -- Jon Miller // Demandbase
In part one of our episode with Jon Miller, we talked about how ABM is different than just great targeting as it takes personalization on a next level, and why it’s important to know that it is a strategy, a way of doing business and not just a campaign. Why CMOs should be with the First Team influencing corporate decisions and why technology should be an enabler of a strategy and not the other way around was also explored and tackled. Show NotesConnect With: Jon Miller: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 9, 2020 • 13min
Diffusion of Digital Experience Platforms -- Eric Jan C. van Putten // Dynamicweb
For our final installment with Eric Jan, we talked about what DXP is and how it can be used to bolster business performance and who are the most recognized DXP companies. We also discussed how choosing a platform isn’t just a question about the feature sets, and the level of complexity and costs involved in true integration. Show NotesConnect With:Eric Jan C. van Putten: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 8, 2020 • 15min
Platform vs Best of Breed integration -- Eric Jan C. van Putten // Dynamicweb
In our second episode with Eric Jan, we have discussed choosing between the right platform for your e-commerce or multiple point solutions. We also dissect outgrowing Shopify-esque platforms if you’re a B2B or B2C company, decision-making criteria in choosing what is well-suited for your business and its cost-efficiency. Show NotesConnect With:Eric Jan C. van Putten: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 7, 2020 • 14min
Acceptance of Ecommerce as the Norm -- Eric Jan C. van Putten // Dynamicweb
In our first episode with Eric Jan, we discussed how dominant is e-commerce right now after the outbreak, where e-commerce brands are starting to pivot their efforts, the new norms forming around e-commerce space, and why the e-commerce set up is not always a silver bullet for a company’s continued existence. Show NotesConnect With:Eric Jan C. van Putten: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 6, 2020 • 25min
The 3 P's of Hosting a Marketing Conference -- Rich Brooks // Flyte New Media
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. Yesterday, Rich described the value his company gives and gets by putting on the Agents of Change Conference, and in part 2 of our conversation, Rich walks us through what goes into promoting and hosting a conference. Show NotesConnect With: Rich Brooks: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 5, 2020 • 27min
The ROI of Hosting a Marketing Conference -- Rich Brooks // Flyte New Media
Today we discuss the marketing value of hosting a conference. Joining us today is Rich Brooks, President of Flyte New Media, which is a web design and internet marketing company that helps small businesses and entrepreneurs. In part 1 of our conversation, Rich describes the value his company gives and gets by putting on the Agents of Change Conference. Show NotesConnect With: Rich Brooks: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Dec 4, 2020 • 30min
How to evaluate podcast ad performance -- Kurt Kaufer & Steve Shanks // Ad Results Media
We're back with Kurt Kaufer & Steve Shanks from Ad Results Media, to finish our conversation about the podcast advertising landscape. Yesterday we talked about inflection points and the growth of the podcasting landscape, how podcast advertising started with limited metrics, and new technology developments in terms of tracking measurement. Today we discuss how to evaluate podcast ad performance. Show NotesConnect With:Kurt Kaufer: Website // LinkedIn Steve Shanks: Website // LinkedIn The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
