Digital vs the human of ABM -- Jon Miller // Demandbase

In part two of talking to Jon, we talked about the benefits of having a human dynamic in the ABM strategy, what are the types of personalization proven effective based on having a tiered process, why the top tier of ABM should be human intensive, and when to integrate a technology to support the ABM strategy. Show Notes

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• Jon Miller:  Website // LinkedIn
• The MarTech Podcast: Email // Newsletter // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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