Tomorrow's Bites with Andrés and Sjacco

What happens when your first startup fails—and you decide to try again anyway?That’s what Giuseppe Baidoo did with Gusto Snacks.Armed with nothing but grit, curiosity, and a kitchen, he started testing recipes and asking 300 strangers for honest feedback (even when they spat out his product). Giuseppe shares how he used grant funding, street hustle, and constant iteration to build something better—and how that led to 40,000 snacks sold.We also touch on how Brexit changed his entire production plan, why listening to critics is key, and the power of showing up with no ego.In 12 minutes, you’ll hear a masterclass in resourceful entrepreneurship.Listen to the full episode with Giuseppe ⁠here⁠.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠📰 Read our ⁠⁠⁠⁠⁠⁠⁠substack⁠⁠⁠⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 unmissable agrifood insight and 1 deep question for your own development)

Discover the fascinating evolution of soda from medicinal tonic to trendy wellness drink. Explore how brands like Poppi are reshaping consumer habits, especially among Gen Z, with a focus on gut health. Delve into the psychology behind health branding and marketing, highlighting the importance of storytelling and consumer perception. Learn about the regulatory differences impacting health claims in the US and EU. Finally, see how psychological drivers like FOMO influence health-related purchases in today's market.

Why do so many alternative protein brands fail to win over consumers?In this short episode, Jack Bobo explains how early marketing missteps—like moralizing food choices or focusing on being "cheaper"—undermined the plant-based movement.He shares why changing consumer behavior matters more than changing beliefs, and how the wrong language (like “clean meat”) can unintentionally insult your target audience instead of attracting them.Jack highlights the smarter strategy: position alternative proteins as premium, indulgent, and aspirational—not as guilt-driven or cheap alternatives.In just 8 minutes, we explore the key communication lessons every food innovator needs to hear.Listen to the full episode with Jack here.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠📰 Read our ⁠⁠⁠⁠⁠⁠substack⁠⁠⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)

What do you do when you're told to throw away perfectly good food, and can’t bring yourself to do it? For Tessa Clarke, it sparked a revolution. What started as a WhatsApp group between 12 neighbors became Olio, a platform that has now saved over 100 million meals from going to waste. The twist is that is getting retailers to pay to do it!In this episode of Tomorrow’s Bites, Tessa shares how growing up as a farmer’s daughter instilled in her a pathological hatred of food waste, and how a single moving-day crisis led her to build one of the world’s most successful community food-sharing platforms.We explore:The surprising truth about where most food waste actually happens (hint: it’s not restaurants)Why people are eager to share food, but need the right toolsHow Olio trains 135,000+ volunteers to collect and redistribute surplus foodWhy sustainability alone won’t sell and how Olio changed their pitch to win over retailersHow a minimalist MVP mindset helped them scale to millionsAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠Linkedin⁠⁠📸 ⁠⁠Instagram⁠⁠🌎 ⁠⁠⁠Website⁠⁠😊 The Guest: ⁠Tessa Clarke⁠Look into the company ⁠⁠Olio📰 Read our ⁠⁠⁠substack⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)Remember the mini newsletter is 2 weeks available on our substack, so sign up to don't miss it.

Tony Hunter, a food scientist and futurist, dives into the pressing issue of global hunger and the role of food technology in addressing it. He emphasizes that reducing food waste isn't enough—we need innovative technologies to sustainably increase food production. Hunter argues that innovation must be prioritized in the Global South to ensure food sovereignty. He showcases exciting advancements, including generative AI and precision fermentation, that can transform food systems and highlights the ethical considerations tied to these technologies.

What do you learn when you feed 60,000 people a day in the middle of the desert? For Sami, it revealed everything that’s broken in our global food system, from absurd supply chains to ingredients cheaper than bottled water. Now, he’s using that experience to help the next generation of food founders do things differently.In this episode of Tomorrow’s Bites, Sami shares the wild story of building the UAE’s largest private catering company with his family, running restaurants across Formula 1 circuits, and eventually pivoting to co-found Kico with his brother, a community-driven food startup hub with a shared kitchen facility in The Netherlands.We explore:Why sustainability isn't a buzzword: it's about real efficiency and human-centered food systemsThe shocking truth behind global food pricing and supply chainsWhat most founders misunderstand about innovation, branding, and scaling in foodWhy “taste” will always beat “tech”How Kico is helping food startups succeed, without losing their valuesAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Sami SimreenLook into the company ⁠Kico📰 Read our ⁠⁠substack⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)Remember the mini newsletter is 2 weeks available on our substack, so sign up to don't miss it.

What if the biggest obstacle to fixing our food system… is the money meant to support it?In this 8-minute episode, Dr. Dhanush Dinesh, founder of Clim-Eat, unpacks why traditional agricultural subsidies—currently totaling around $800 billion globally—are reinforcing outdated, unsustainable practices.But he doesn’t suggest scrapping them. Instead, he explains how these funds could be repurposed to reward positive environmental outcomes—like soil health and regenerative practices.We dive into a real-world example from Malawi, where farmers are paid based on soil improvement rather than fertilizer use, offering a glimpse at what smarter, impact-driven subsidy systems could look like.In just 8 min, we explore how rethinking subsidies could unlock a more fair, resilient, and sustainable food system.Listen to the full episode with Dr. Dhanush Dinesh ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠📰 Read our ⁠⁠⁠⁠substack⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)

What if we could eliminate plastic bottled water and provide safe, affordable drinking water to every corner of the world?In this episode of Tomorrow’s Bites, we sit down with Ulf Stenerhag, founder of Wayout, a game-changing startup that’s reinventing how we produce, distribute, and consume water. From shipping container-sized micro-factories to smart, tamper-proof dispensers, Wayout’s decentralized water systems could mark the end of plastic bottles as we know them.We explore:How Wayout turns dirty water into perfectly clean, mineral-rich drinking water anywhereWhy 1.5 billion plastic bottles sold daily is more than just a waste problemWhat makes Wayout’s model more sustainable, scalable, and safer than municipal water systemsHow tech, design, and data are transforming water into a traceable, circular systemWhy industrial change often starts with a crazy idea—and a beerAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠Linkedin⁠⁠⁠⁠📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠🌎 ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠😊 The Guest: ⁠⁠⁠Ulf Stenerhag⁠Look into the company ⁠⁠⁠⁠Wayout📰 Read our ⁠⁠⁠substack⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)

The science is here. The tools are evolving. But there’s one thing missing: behavior change.In this short episode, we talk with Nard Clabbers, one of Europe’s leading voices in personalized nutrition. He explains why—even with groundbreaking insights into individual metabolism—most people still don’t follow the advice they’re given.→ Why are consumers not as ready as we think?→ Why are companies focusing on the wrong thing?→ And what must change for personalized nutrition to truly go mainstream?In just 7 minutes, we uncover the biggest barrier in the future of food and health—and what it’ll take to overcome it.Listen to the full episode with Nard Clabbers⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠here.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠📰 Read our ⁠⁠⁠substack⁠⁠⁠ (remember each letter stays for 2 weeks online)

What do GMO bananas, plastic packaging, and free bread at restaurants have in common? They’re all shaping how we eat, think, and sell food today—and this episode is your no-bullshit crash course into all of it.In this first-ever roundtable format of Tomorrow’s Bites, Sjacco and Andres dive into three hot-button topics: the ethics and implications of genetically modified bananas, the paradox of plastic packaging, and the psychology behind restaurant marketing tactics that trick your appetite (and your wallet).Expect spicy opinions, unexpected historical throwbacks, and the kind of reflections you’d only get from two industry insiders who actually care about where the food system is heading.We explore:Why the EU is resistant to GMO foods (and what’s changing)The problem isn’t plastic: it’s scale, systems, and disposalHow a simple bread basket can influence your food orderWhy innovation without systems thinking is doomed to failAnd much more…🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠📰 Tailored substack (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)