Tomorrow's Bites with Andrés and Sjacco

Discover how supermarkets have transformed from clerk-served shops to self-service giants. Learn about the impacts of post-war growth and the sneaky techniques used to manipulate consumer choices. Explore the rise of private labels and what that means for food entrepreneurs. Delve into the future of shopping with AI, gamification, and hyper-personalized experiences. Finally, check out the People's Food Co-op, a revolutionary model promoting fairness and community in grocery retail.

How do you build a food company in Kenya with no investors, no marketing team, and no experience in the region?In this short episode, Fabio Rappenecker, founder of TenX Nutrition, shares how he turned a popular street snack into a powerful tool for public health. Starting from his kitchen, Fabio tested dozens of recipes, walked Nairobi’s streets for customer feedback, and bought production equipment one Uber ride at a time.He built a team by offering purpose before pay, gave ownership to early contributors, and built a nutrient-enriched version of mandazi that is now served in schools and sold through NGOs and shops.In just 12 minutes, we hear a raw and inspiring story of scrappy entrepreneurship, impact-driven thinking, and what it takes to build something that truly matters from the ground up.Listen to the full episode with Fabio ⁠⁠here⁠⁠.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 ⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠

Would you leave a $30 million government career to sell lemonade at a farmers market, and still believe you’d succeed?That’s exactly what Asha Rajak, founder of Artisan by Asha, did. Fueled by her passion for soil, food, and local farming, Asha left behind a high-level analyst job in Canada to build a food startup from scratch. Her first attempt in the Netherlands? Zero sales. No traction. But instead of quitting, she pivoted—and today her products are stocked on national supermarket shelves.In this episode of Tomorrow’s Bites, Asha shares the raw truth of entrepreneurship: the burnout, rejection, pivoting, and growth. We explore:Why her first idea failed, and what she learned from it.The unexpected insight that turned her startup around.How cultural differences shape consumer trust and food buying habits.Building a mission-driven brand from farm to shelf.🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠Linkedin⁠📸 ⁠Instagram⁠🌎 ⁠⁠Website⁠😊 The Guest: Asha RajakLook into the company ⁠Artisan by Asha📰 Read our ⁠⁠substack⁠⁠ (everything you need to know in 2 minutes, for the 5% changing agrifood)

Soil isn’t just the ground we walk on. It’s a living, breathing universe beneath our feet.In this short episode, Michau Słota, researcher and science communicator, reveals why soil microbiomes are central to everything from food production to human health. These microscopic ecosystems don’t just grow our plants. They connect to our gut, immune system, and even global climate resilience.Michau challenges the outdated idea of “good” versus “bad” microbes and shows why balance, not sterility, is key to both soil and human health. And if you still think microbes are gross, you might be living on the wrong planet.In just 10 minutes, we dig into the hidden world beneath our feet and explore why it matters more than ever.Listen to the full episode with Michau ⁠⁠here⁠⁠.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠📰 Read our ⁠⁠⁠⁠⁠⁠⁠⁠substack⁠⁠⁠⁠⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 unmissable agrifood insight and 1 deep question for your own development)

What if finding the perfect candidate for your food tech startup was as easy as online dating? The future of hiring is here, and AI powers it.In this episode of Tomorrow’s Bites, we sit down with Pia Voltz, founder of Talest, the first AI-driven matchmaking platform for alternative protein and food tech jobs. From her background in psychology and executive search, Pia reveals why traditional hiring methods are failing and how AI can solve talent bottlenecks in the food and agriculture industry.We explore:How AI-powered matchmaking is transforming how startups find top talentWhy most companies are still stuck in outdated hiring practicesThe ethical dilemma of AI in recruitment: helpful tool or dehumanizing filter?How AI can reduce bias (or reinforce it) depending on how it’s usedThe most in-demand roles (and hardest to fill) in the food tech sector todayAnd much more...🙏 LEAVE A REVIEW If you like our podcast, please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠Linkedin⁠⁠⁠⁠📸 ⁠⁠⁠⁠Instagram⁠⁠⁠⁠🌎 ⁠⁠⁠⁠⁠Website⁠⁠⁠⁠😊 The Guest: Pia VoltzLook into the company ⁠⁠⁠⁠Tälist📰 Read our ⁠⁠⁠⁠⁠substack⁠⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 unmissable agrifood insight and 1 deep question for your own development)

If we want to drive real change, we need to stop talking about climate—and start talking about what people actually care about.In this short episode, Sarah Lake, CEO of Tilt Collective, explains why climate and food communication often falls flat. It’s not because the data isn’t compelling—it’s because we’re leading with the wrong story.Sarah argues that most people don’t connect rising food prices or extreme weather to climate change. And when researchers focus on reports instead of real-life outcomes, the message gets lost.In just 10 minutes, we unpack how to build campaigns that resonate—by shifting from outputs to outcomes, from fear to relevance, and from science to everyday stories.Listen to the full episode with Sarah ⁠⁠here⁠⁠.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠⁠📰 Read our ⁠⁠⁠⁠⁠⁠⁠⁠substack⁠⁠⁠⁠⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 unmissable agrifood insight and 1 deep question for your own development)

What if the solution to plastic pollution was already growing in our oceans?Seaweed doesn’t need freshwater. It doesn’t compete for land. It doesn’t need fertilizer.Yet it holds the power to replace plastic in ways few imagined possible.In this episode, we dive into the story of Rodrigo García González, co-founder of Notpla, the company turning seaweed into edible, compostable, and scalable packaging solutions—used by stadiums, supermarkets, and even the Champions League.From raising €900k through crowdfunding to becoming the only packaging material exempt from the EU plastic tax, Rodrigo reveals:Why only 10% of plastic actually gets recycledHow Notpla built its own machines to reshape an entire industryThe surprising trick that proves their packaging isn’t plasticAnd why Notpla is just getting startedAnd much more...🙏 LEAVE A REVIEW If you like our podcast please leave us a review on your favourite platform – even one sentence helps! Thank you for your support; it helps the show a lot and it helps others to discover the show! 👋 GET IN TOUCH WITH US👥 ⁠⁠⁠Linkedin⁠⁠⁠📸 ⁠⁠⁠Instagram⁠⁠⁠🌎 ⁠⁠⁠⁠Website⁠⁠⁠😊 The Guest: ⁠⁠Rodrigo García González⁠⁠Look into the company ⁠⁠⁠Notpla📰 Read our ⁠⁠⁠⁠substack⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 unmissable agrifood insight and 1 deep question for your own development)

What happens when your first startup fails—and you decide to try again anyway?That’s what Giuseppe Baidoo did with Gusto Snacks.Armed with nothing but grit, curiosity, and a kitchen, he started testing recipes and asking 300 strangers for honest feedback (even when they spat out his product). Giuseppe shares how he used grant funding, street hustle, and constant iteration to build something better—and how that led to 40,000 snacks sold.We also touch on how Brexit changed his entire production plan, why listening to critics is key, and the power of showing up with no ego.In 12 minutes, you’ll hear a masterclass in resourceful entrepreneurship.Listen to the full episode with Giuseppe ⁠here⁠.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠📰 Read our ⁠⁠⁠⁠⁠⁠⁠substack⁠⁠⁠⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 unmissable agrifood insight and 1 deep question for your own development)

Discover the fascinating evolution of soda from medicinal tonic to trendy wellness drink. Explore how brands like Poppi are reshaping consumer habits, especially among Gen Z, with a focus on gut health. Delve into the psychology behind health branding and marketing, highlighting the importance of storytelling and consumer perception. Learn about the regulatory differences impacting health claims in the US and EU. Finally, see how psychological drivers like FOMO influence health-related purchases in today's market.

Why do so many alternative protein brands fail to win over consumers?In this short episode, Jack Bobo explains how early marketing missteps—like moralizing food choices or focusing on being "cheaper"—undermined the plant-based movement.He shares why changing consumer behavior matters more than changing beliefs, and how the wrong language (like “clean meat”) can unintentionally insult your target audience instead of attracting them.Jack highlights the smarter strategy: position alternative proteins as premium, indulgent, and aspirational—not as guilt-driven or cheap alternatives.In just 8 minutes, we explore the key communication lessons every food innovator needs to hear.Listen to the full episode with Jack here.👋 GET IN TOUCH WITH US👥 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Linkedin⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠📸 Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠🌎⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠📰 Read our ⁠⁠⁠⁠⁠⁠substack⁠⁠⁠⁠⁠⁠ (Every Sunday, a mini newsletter, readable in just 2 minutes with 1 marketing & communication trick, and 1 unmissable agrifood insight and 1 deep question for your own development)