How do you build a food company in Kenya with no investors, no marketing team, and no experience in the region?
In this short episode, Fabio Rappenecker, founder of TenX Nutrition, shares how he turned a popular street snack into a powerful tool for public health. Starting from his kitchen, Fabio tested dozens of recipes, walked Nairobi’s streets for customer feedback, and bought production equipment one Uber ride at a time.
He built a team by offering purpose before pay, gave ownership to early contributors, and built a nutrient-enriched version of mandazi that is now served in schools and sold through NGOs and shops.
In just 12 minutes, we hear a raw and inspiring story of scrappy entrepreneurship, impact-driven thinking, and what it takes to build something that truly matters from the ground up.
Listen to the full episode with Fabio here.
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