Tomorrow's Bites with Andrés and Sjacco Is This the Future of Soda Drinks? - Around The Table With Andrés & Sjacco
Apr 30, 2025
Discover the fascinating evolution of soda from medicinal tonic to trendy wellness drink. Explore how brands like Poppi are reshaping consumer habits, especially among Gen Z, with a focus on gut health. Delve into the psychology behind health branding and marketing, highlighting the importance of storytelling and consumer perception. Learn about the regulatory differences impacting health claims in the US and EU. Finally, see how psychological drivers like FOMO influence health-related purchases in today's market.
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Accidental Origin Of Soda
- Joseph Priestley created the first carbonated water by suspending distilled water over a fermenting ale vat in the 1760s.
- He called it "impregnated water" and framed it as a cheap alternative to healing mineral springs.
Soda Rebranded As Wellness
- Poppi is a prebiotic soda that mixes carbonated water with inulin to target gut health trends.
- The brand reframes sugary soda as a functional wellness product to attract health-conscious younger consumers.
Inulin's Benefits And Limits
- Inulin is the primary prebiotic Poppi uses and it provides texture and lower glycemic effect in foods.
- Excessive inulin (>15g) can cause gas, bloating, and cramps despite its functional marketing benefits.