How did soda go from medicinal 'impregnated water' to billion-dollar gut health elixir called Poppi?
We dive into the wild transformation of soda from its quirky 18th-century roots as a health tonic to its latest reincarnation as a “functional wellness” drink dominating Whole Foods shelves.
We explore:
- The bizarre origins of soda and how it was never meant to be fun.
- The wellness rebranding of sugar water—from Coca-Cola to kombucha.
- Why Gen Z is rejecting legacy soda brands and embracing gut health.
- The role of storytelling, packaging, and pseudo-science in building billion-dollar beverage brands.
- How soda brands use human psychology in their marketing.
and much more...
This episode is part history, part branding masterclass and a whole lot of sodaaa.
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