Real Estate Rockstars Podcast

How do top real estate agents turn social media into a powerful client magnet? Jason Cassity reveals his strategy of thinking like a media company that sells homes, emphasizing the importance of social media and video marketing to build trust and attract clients. He dives into the benefits of creating hyper-local content, becoming the digital mayor of your area, and using platforms like YouTube for education and Instagram for entertainment. Jason also shares his process for creating consistent video content with minimal scripting and batch recording, alongside his long-term commitment to the real estate industry. Discover how to shift your focus from self-promotion to storytelling and make your clients the center of your content. Listen now!Links:Follow Jason Cassity on InstagramSubscribe to Jason Cassity’s YouTube ChannelVisit The Cassity Team WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Ever wondered how top agents prepare for and deliver winning listing presentations? Jason Boice reveals his step-by-step process, emphasizing the importance of tailoring presentations to clients' personality profiles (DISC profile) and bringing essential materials like a laminated presentation, a checklist, and a seller questionnaire. He discusses the impact of professional photography, video, drone footage, property websites, social media marketing, and postcards in generating interest. Jason also covers the benefits of staging and having a well-prepared checklist for getting homes ready to list. He explains the schedule leading up to the listing, the process of determining home value through comparable sales, and how to involve sellers in pricing decisions. Also, he addresses the recent NAR lawsuit and changes in buyer agent compensation. Jason highlights the use of checklists and virtual assistants to streamline tasks and the importance of guiding clients with strategic questions. Listen to learn all about this!Links:Follow Jason Boice on InstagramSubscribe to Jason Boice’s YouTube ChannelVisit Jason Boice’s WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Are you maximizing your profits and minimizing taxes as a real estate agent? In this episode, Michael Glaspie shares the importance of bookkeeping for real estate professionals. He emphasizes starting with printing bank statements and categorizing expenses to get a clear financial picture. Michael highlights the benefits of separate business bank accounts and suggests forming an LLC for liability protection. He delves into tax deductions, proper record-keeping, and recommends tools like QuickBooks Online for staying organized. Michael advises hiring a bookkeeper or CPA for strategic financial guidance and stresses finding one knowledgeable about the real estate industry. He also clarifies the distinct roles of bookkeepers and tax preparers. Listen in for essential tips to elevate your financial game!Links:Follow Michael Glaspie on InstagramSubscribe to Michael Glaspie’s YouTube ChannelSchedule a Consultation with G2 Business SolutionsMichael Glaspie's WebsiteConnect with Michael Glaspie on LinkedInMichael Glaspie's Facebook PageFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Real estate marketing on a whole new level? In this episode, Brian North shares his comprehensive approach to listing marketing that goes beyond just photos and MLS entries. Learn how exceptional photography, understanding consumer behavior, and detailed home information are important for attracting buyers, especially in luxury markets. Discover the layered marketing strategies that include single property websites, social media, open houses, and local push marketing. Brian shares the success of his 'Stain the Brain' campaign and the power of direct mail, newspaper ads, door knocking, and cold calling in building a strong brand presence. This episode is packed with all the insightful details and discussion. Listen in!Links:Follow Brian North on InstagramSubscribe to Brian North’s YouTube ChannelVisit Brian North’s WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Are you looking for a fresh approach to achieving sales success? Discover the new strategies that could get you results in this episode! Phil Gerdes shares his unique methods for building connections with clients by understanding their needs and goals and tailoring the sales process to serve them. He reveals strategies for successful listing appointments, addressing common concerns like commission, and establishing a strong value proposition. Phil introduces the ‘Profitable Persuasion Method’, which includes understanding people, effective conversation techniques, and the value diamond. Tune in to learn how to close 98.99% of your listing appointments and scale your real estate business!Links:Follow Phil Gerdes on InstagramVisit Phil Gerdes’ WebsiteSubscribe to The Gerdes Team’s YouTube ChannelFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

AI has been changing the game, especially in real estate. Find out how you can use ChatGPT to close more deals! Ray Ellen explores the incredible potential of AI, sharing his journey from full-on doubt to finally using ChatGPT for real estate tasks like analyzing inspection reports, meal planning, and HR functions. Learn how to create effective prompts, integrate AI with other tools, and apply its power to content creation and data analysis. This episode offers insights for real estate agents looking to integrate AI into their workflows. Ray also introduces his book club for agents and reveals his plans for the Tom Ferry Summit. Tune in to get all the details!Links:Check out ChatGPT | Open AIFollow Ray Ellen on InstagramFollow Pixel Properties on InstagramVisit the Pixel Properties websiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Are you struggling to stay top of mind with your real estate clients? Luke Acree shares the importance of lead nurturing and reveals his three pillars of successful marketing campaigns: frequency, impact, and trust. He explains the necessity of maintaining multiple touchpoints across various channels and underscores the significance of educational, entertaining, and endearing content in building client trust and engagement. Luke provides practical tips, such as sending personalized video messages, hosting client events, and forming partnerships with complementary businesses. He also highlights how his company, ReminderMedia, offers automated marketing solutions to keep real estate agents connected with their database. Tune in to learn how to enhance your lead nurturing strategy!Links:Follow Luke Acree on InstagramVisit Luke Acree’s Website - ReminderMediaFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Are your real estate leads slipping through the cracks? In this episode, Dale Archdekin breaks down the four biggest mistakes agents make in their sales process and provides actionable strategies to overcome them. From building rapport and trust with prospects to mastering objection handling with a question-based approach, Dale emphasizes the importance of active listening and empathy. He also shares tips on articulating your unique value proposition and crafting compelling closing statements that address prospect concerns and reduce risk. Tune in to transform your sales approach and close more deals effectively!Links:Follow Dale Archdekin on InstagramSubscribe to Smart Sales Coaching’s YouTube ChannelVisit Smart Sales Coaching WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Struggling to build a real estate brand that stands out and generates leads? Emmy Award-Winning Designer and CEO of Blind and The Futur, Chris Do reveals the #1 rule to online personal branding! He shares the essentials of creating a social media brand that reflectsauthenticity and differentiates you from the competition. Learn how to leverage storytelling, color schemes, and emotional resonance to create compelling content and refine your brand’s narrative. Listen now and learn how to stand out and attract leads!Links:Follow Chris Do on InstagramConnect with Chris Do on LinkedInSubscribe to Chris Do’s YouTube ChannelVisit The Futur WebsiteVisit Blind.com WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

In a world where real estate agents face an uncertain future, John Natale asks an important question: How can agents survive without a strong personal brand? In this episode, John shares his journey from skepticism to success on TikTok, where he now generates 30 to 50 leads monthly. He highlights the urgency for agents, especially millennials and Gen Z, to embrace social media for client engagement. John reveals his TikTok strategies, stressing authenticity, engagement, and content repurposing across platforms. Don't miss out on transforming your real estate business with this episode. Tune in to learn how to leverage TikTok and 'Reading the Market' to thrive in the digital age!Links:Follow John Natale on TikTokFollow John Natale on InstagramConnect with John Natale on LinkedInSubscribe to John Natale’s YouTube ChannelVisit Natale Realtors' WebsiteVisit Natale Coaching’s WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!