Real Estate Rockstars Podcast

DATA Scientist Ariel Herrera tells us how to figure out what's hot and what's not in a new real estate market. She suggests using data to identify desirable up-and-coming areas and recommends using resources like the U.S. Census to gather demographic information, population growth, and top employers in the area. She emphasizes the importance of building trust with clients by using data to back up recommendations. Ariel also explains the concept of neighborhood grades (A, B, C, D) and how they can help investors choose the right investment strategy. She introduces Coffee Clozers, a tool that provides neighborhood-grade heat maps and market data to help investors and agents make informed decisions for FREE.Links:Check out Coffee Clozers - FREE Marketing Tool for your ListingsExclusive OFFER for Real Estate Rockstars Listeners!Follow Ariel Herrera on InstagramJoin the Tech in Real Estate AnalyticsAriel Facebook GroupSubscribe to Ariel Herrera’s YouTube ChannelVisit Ariel Herrera’s WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

How does a 22-year-old land 18 pending deals? Isacc Lightbourn, a young REALTOR® from El Paso, Texas, shares how he did it with his buyer's consultation process! Discover how the initial meeting location, breaking the ice, and building rapport can make all the difference. Isacc reveals the secrets to a successful buyer-realtor® relationship, like handling tricky topics like commission and money matters. He shows why realtors are so valuable in buying a home. Isacc also explains the must-know pre-approval process, the difference between pre-qualification and pre-approval, and why being honest with your lender is crucial. He guides you in figuring out what buyers really want, finding the perfect home, making strong offers, handling inspections, and sealing the deal. Curious about mastering the home-buying journey? Listen in to learn from Isacc Lightbourn’s expertise!Links:Follow Isacc Lightbourn on InstagramSubscribe to Isacc Lightbourn’s YouTube ChannelVisit Isacc Lightbourn’s WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Curious how to earn $1M a year working just 10 hours a week? Erik Hatch leads the way with his blueprint for building a successful real estate business with minimal hours. He emphasizes mastering personal production before growing a team and reveals a powerful 3-step morning routine: role play, lead generation, and lead follow-up. Discover the 4 essential business sources and learn how engaging with potential clients both offline and on social media can transform your success. Let’s dive into the importance of winning the morning, leveraging administrative support, and making key hires, including a full-time admin, a virtual assistant, and an agent partner. Get ready to get all these helpful tips just by listening to this episode. Tune in!Links:Follow Erik Hatch on InstagramSubscribe to Hatch Coaching on YouTubeThe Perfect Real Estate Agent Blueprint BookFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Wondering how to turn open houses into a powerful marketing tool? In this episode, Joe Turco, an eXp Icon Agent and early member of eXp's Luxury Division, shares invaluable guidance on starting and succeeding in farming and open houses as a real estate agent. He highlights the importance of selecting the right geographic area and identifies three crucial pillars: personal fit, farm feasibility, and understanding the competition. Joe explains how to target a price point that appeals to both first-time buyers and downsizers and stresses the power of hosting open houses on Wednesdays and Fridays. He offers tips on engaging potential clients, creating video content, and building community relationships. Joe also emphasizes the significance of time blocking, memorable visitor experiences, and leveraging QR codes and LinkedIn for maximum impact. Tune in to this episode and learn all about this!Links:Follow Joe Turco on InstagramFollow Joe Turco on TikTokCheck out Joe Turco’s Facebook PageSubscribe to Joe Turco’s YouTube ChannelVisit the Turco Group websiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Ready to boost your real estate career and become a marketing powerhouse? Chief Marketing Officer for the first billion-dollar real estate team, Grant Wise, discusses the struggle of pursuing real estate as a means to an end and the importance of aligning one's identity with the traits of a successful real estate agent. He tackles the entitlement mindset, sharing the importance of investing in your business and embracing the team concept to grow without financial risks. Grant reveals the power of video content in building parasocial relationships and its profound psychological impact on consumer behavior. Let’s learn the effective “retargeting” and “remarketing” strategies, refining personal routines for better discipline, and the value of attending industry conferences. Tune in to discover these game-changing strategies and more. Listen to this episode now!Links:Follow Grant Wise on InstagramSubscribe to Grant Wise’s YouTube ChannelVisit Grant Wise’s WebsiteFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

What does it take to go from homeless to selling $6M per month? In this episode, we explore the incredible transformation of Blake Clark, a real estate professional who rose from humble beginnings to owning a successful brokerage. Blake delves into the importance of marketing, brand building, and lead generation, highlighting the powerful role of social media. He shares valuable insights on building a thriving real estate business through consistent marketing efforts and innovative lead generation strategies. Emphasizing authenticity, consistency, and relationship-building, Blake’s journey underscores the power of mindset and determination. Don’t miss out on Blake's expert tips and inspiring story. Subscribe and learn how you can achieve similar success!Links:Check out HomebotFollow Blake Clark on InstagramJoin Blake Clark’s Limitless Mindset CoachingListen to The Limitless Mindset PodcastFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

What does it take to effectively manage real estate transactions in a new market? Real estate entrepreneur and investor Shelby Johnson shares her expertise on hiring a transaction coordinator to leverage and streamline your business operations. In this episode, Shelby highlights the benefits of delegating paperwork and detailed tasks to a skilled coordinator, allowing you to concentrate on business growth. She advises opting for a third-party professional rather than an inexperienced in-house hire due to their specialized expertise. Shelby delves into the costs involved, the hiring process, and the importance of fairly compensating coordinators for additional work. She also discusses using risk assessments to evaluate team members' traits and emphasizes the importance of finding a compatible and proficient transaction coordinator. Listen now and learn how to enhance your real estate business with the right transaction coordinator!Links:Follow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

What does it take to be the top real estate agent in your community? Real estate pro John Harrison teaches us how to dominate your community to become the go-to agent in your area. John emphasizes the importance of understanding your community's story, history, and unique attributes. He shares how passion and emotional connections are key in building lasting relationships. Deep research, data analysis, and storytelling are crucial. Creating a command central document, engaging with the community, and leveraging social media are effective strategies for success. John covers the importance of long-term thinking in real estate, the value of building relationships, and the significance of creating and implementing systems and processes. He also emphasizes the role of curiosity in serving clients and the continuous learning process in the real estate industry. Listen now and start your journey to becoming the top agent in your community!Links:Check out HighnoteCheck out Follow Up Boss and SparkFollow John Harrison on LinkedInFollow John Harrison on InstagramFollow the Harrison Grandelli Team on InstagramHarrison Grandelli TeamFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Have you been working hard on Instagram but haven’t pulled in the leads you’re expecting from it? Learn from Instagram pro Michelle Berman-Mikel as she shares the concept of active outbound prospecting on Instagram, which involves reaching out to potential clients instead of waiting for them to come to you! She emphasizes the importance of having good content before starting the prospecting process. Michelle recommends focusing on hyperlocal areas and finding hashtags, geotags, and accounts related to those areas. She provides examples of how to craft personalized messages, initiate conversations, and track responses to progress your conversations. Michelle also shares her three-step formula for successful prospecting on Instagram. Listen in to learn more!Links:Check out GoHighLevelFollow Michelle Berman-Mikel on InstagramFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!

Michele Harrington, CEO of First Team Real Estate, shares her insights on the best systems and tools for agents to make their lives easier, including Follow Up Boss, Luxury Presence, and RealScout. She emphasizes the importance of discipline and structure in running a successful real estate business. She also provides valuable advice on recruiting agents and building successful teams. Michele discusses the process of recruiting, including initial phone calls, Zoom meetings, and in-person interviews. She also highlights the significance of building relationships and maintaining regular contact with potential recruits. She addresses how to handle objections related to money and splits as well as what to do during these conversations. Tune in to learn more from Michele Harrington!Links:Follow Michele Harrington on InstagramMichele Harrington's SubstackFollow Aaron Amuchastegui on InstagramLearn More About Shelby and Five Pillars NationGet Hundreds of FREE Real Estate Tools From the ToolboxJoin the 2025 Real Estate Rockstars Mastermind!