Social Media for B2B Growth: LinkedIn Strategies and Tips
Michelle J Raymond - LinkedIn B2B Expert
Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn.
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!
Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.
You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.
You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do
Episodes
Mentioned books
Sep 8, 2022 • 32min
Personal vs Business Brand on LinkedIn - Why You Need a Strategy First Approach
How do you build a personal and business brand on LinkedIn? Great question and one often overlooked as members on LinkedIn jump straight to focussing on how to create LinkedIn content. More concerned with hashtags, formats, and the algorithm. Hint: even if you don’t deliberately take action to create a brand – that is still a brand. Why not take control? The key moments in this episode are: 00:00 Welcome 02:37 What is personal and business branding on LinkedIn? 04:40 Why is a branding strategy important on LinkedIn? 07:35 Where do I start building my brand on LinkedIn? Michelle’s 7P Framework 25:32 How do personal and business brands work together? 30:20 Personal and Business Branding Tips Connect with Michelle B Griffin on LinkedIn - https://www.linkedin.com/in/michellebgriffin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #personalbrand #branding #B2BMarketing #MichelleSquared
Sep 1, 2022 • 28min
Beyond Viral Dances: TikTok Strategies for Business Success with Seva Mozhaev
Would you like to learn more about TikTok for Business in 2022? From teacher to full-time TikTok Creator and consultant with 1.2M followers, 35M likes and climbing. Join this episode’s expert Seva Mozhaev, as we discuss TikTok strategies that boost brand visibility, create communities, and generate qualified leads. The key moments in this episode are: 00:00:00 Introduction 00:01:32 The journey from teacher to full time TikTok Creator 00:09:33 Sev's observations on the differences between TikTok and LinkedIn? 00:13:16 How is TikTok for brands different to TikTok personal accounts? 00:14:18 What is the opportunity for brands on TikTok? 00:20:09 How long does a brand TikTok strategy take before you see results? 00:27:42 Biggest mistake brands make on TikTok? Connect with Seva Mozhaev on LinkedIn - https://www.linkedin.com/in/sevamozhaev/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #tiktok #B2BTikTok #branding #B2BMarketing
Aug 25, 2022 • 28min
Leveraging Customer Research for LinkedIn Content Excellence with MJ (Peters) Smith
You are missing a huge opportunity if you aren't using customer research to improve your LinkedIn content. Customer research or customer listening allows you to tailor your LinkedIn content to resonate with your ideal clients. What keeps your customer up at night? What language do they use to describe their problems? How do they describe what problem you solve for them? Join this video podcast episode’s expert MJ (Peters) Smith, as we discuss the many benefits of getting to know your customer more in-depth. The key moments in this episode are: 00:00 Welcome 02:35 Why do we need to do customer research? 03:38 What stops companies/marketing teams from doing customer research? 12:11 MJ’s 4 step framework for customer listening – Hypothesis, Conversations, Document, Validate 19:21 Using customer interviews to generate LinkedIn content ideas that perform 23:14 Cab Concierge app (Customer Advisory Board) Connect with MJ (Peters) Smith on LinkedIn - https://www.linkedin.com/in/mjpsmith/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videopodcast #contentmarketing #GrowthMarketing #B2BMarketing #digitalmarketing
Aug 17, 2022 • 27min
Become a Credible Authority on LinkedIn with Trevor Young
‘Personal brand’ on LinkedIn seems to be a catch-all phrase. Learn how to level up beyond a personal brand to a ‘Credible Authority.’ Join this episode’s expert guest Trevor Young, as we discuss his method for a clear path towards growing a credible profile and reputation in a way that’s strategic, sustainable and respectful. The key moments in this episode are: 00:00 Welcome 04:41 Definition of a ‘Credible Authority' 11:48 Trevor’s Credible Authority Method - Empower, Enhance, Extend and Extract 19:28 Can you be a Thought Leader without a digital presence? 22:29 How to use LinkedIn to build credibility? Connect with Trevor Young on LinkedIn - https://www.linkedin.com/in/trevoryoung/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #personalbranding #CredibleAuthority #B2BMarketing
Aug 11, 2022 • 28min
Harnessing LinkedIn Events: B2B Lead Generation Mastery with Mark Firth
Have you considered LinkedIn Events to generate leads for your B2B business? Often overlooked in favour of traditional content, this episode’s expert guest Mark Firth shares his current research on how you can grow your audience to scale your business. The key moments in this episode are: 03:10 What have you seen change in B2B Marketing in 2022? 06:41 What Event styles work best to generate inbound leads? 13:45 Invite strategies for LinkedIn Events 20:36 LinkedIn B2B Events vs Sales Navigator 25:53 Repurposing LinkedIn Event content Connect with Mark Firth on LinkedIn - https://www.linkedin.com/in/markfirthonline/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedInEvents #B2BMarketing #B2BCommunity #socialselling
Aug 4, 2022 • 33min
Thought Leader, Influencer, Expert: Who Are You on LinkedIn? Insights from Ashley Faus (Atlassian)
What exactly is a thought leader, and can anyone become one on LinkedIn? Ashley Faus joins the show to share her expert thoughts on how you too can build your personal brand and become a thought leader on LinkedIn. The key moments in this episode are: 03:05 Are thought leaders born or made? 08:48 What is the difference between an Influencer vs Subject Matter Expert vs Thought Leader? 20:53 Ashley’s Four Pillars of Thought Leadership 28:50 Can organisations be Thought Leaders? Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #thoughtleaders #personalbrand #influencer #B2BMarketing #contentmarketing
Jul 30, 2022 • 33min
Social Selling in Action: Richard van der Blom's Guide to Winning on LinkedIn
Are your competitors increasing their market share by getting to opportunities first? The world has changed, and traditional selling methods alone aren’t as effective on their own. Join this episode’s guest Richard van der Blom as we discuss social selling on LinkedIn for business growth. The key moments in this episode are: 00:00 Welcome 03:41 What is your definition of social selling and why does it matter today? 11:17 Is social selling just the role of the sales and marketing team? 19:20 What is the importance of having C-Suite execs involved? 22:51 What actions are most important on LinkedIn for Social Selling? 28:22 Favourite LinkedIn features to support social selling Connect with Richard van der Blom on LinkedIn - https://www.linkedin.com/in/richardvanderblom/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #virtualsales #B2Bsales #B2BMarketing
Jul 21, 2022 • 31min
From Camera-Shy to Brand Ambassador: Video Strategies on LinkedIn with Olivia Solomons
Turn your employees into video champions with this week’s expert guest Olivia Solomons. On LinkedIn we have many types of video formats available - Profile videos, video posts, LinkedIn Live – short or long form. Learn how to create video content with confidence. Key moments in this episode are: 04:28 What format types of videos work best on LinkedIn? 10:47 What equipment do I need for video content on LinkedIn? 16:51 How can I get my employees over the fear of making video? 23:58 What topics should I cover for my LinkedIn business videos? 27:39 Can I use the content I make on other platforms and vice versa? Connect with Olivia Solomons on LinkedIn - https://www.linkedin.com/in/oliviarosesolomons/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedinlivestream #ContentCreator #videocontent #LinkedIn
Jul 14, 2022 • 32min
Converting Connections: Mastering LinkedIn Lead Generation with Krista Mollion
If you are struggling to generate consistent leads for your business on LinkedIn, join host Michelle J Raymond and expert guest Krista Mollion as they have a deep dive into this topic. Having grown her own startup from zero to 8-figures as a Silicon Valley entrepreneur and 20+ yr marketing veteran, Krista now helps service-based consultants and early-stage start-up CEOs grow thriving businesses via her online platform for entrepreneurs, fromzero2six.com. The key moments in this episode are: 03:53 Business Strategy vs LinkedIn Strategy 07:03 What is stopping businesses from generating leads on LinkedIn? 21:35 LinkedIn Lead Generation activities to start today 28:08 Automation and Outsourcing LinkedIn Lead Generation 31:25 The 5 C's of Social Media Connect with Krista Mollion on LinkedIn - https://www.linkedin.com/in/kristamollion/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #LinkedInStrategy #LinkedInLeadGeneration #LinkedIn
Jul 7, 2022 • 33min
Your LinkedIn, Your Brand: Petra Fisher on Individuality and Business Growth
Host Michelle J Raymond discusses personal branding tips on LinkedIn with guest Petra Fisher from Petra Fisher Consulting and why supporting employees to build professional brands pays off. The key moments in this episode are: 00:00:00 Introduction 00:02:34 What are the benefits of creating a unique professional brand on LinkedIn? 00:09:41 Where and how can you express your individuality on LinkedIn? 00:16:30 How does creating a unique personal brand for my employees help my business grow? 00:22:43 My marketing team wants to standardise profiles and content. Is this OK? 00:31:23 Petra’s favourite LinkedIn feature and why. Connect with Petra Fisher on LinkedIn - https://www.linkedin.com/in/petrafisher/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #personabranding #branding #LinkedIn #linkedinprofile
