Employees as Thought Leaders. The Future of B2B Marketing. Guest: Bill Sherman

How can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike. The key moments in this episode are: 02:11 Definition of thought leadership 04:02 Bill Sherman’s Four Elements of Thought Leadership Framework 19:15 Using thought leadership in social selling to generate revenue 24:30 How can businesses spot ideal employees to build as thought leaders? 28:24 2023 B2B Thought Leadership Predictions Connect with Bill Sherman on LinkedIn - https://www.linkedin.com/in/bill-sherman-274a02/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

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