Social Media for B2B Growth: LinkedIn Strategies and Tips

Michelle J Raymond - LinkedIn B2B Expert

Social Media for B2B Growth is the LinkedIn podcast for B2B marketers and business leaders who want to stop guessing and start winning on LinkedIn.

Forget outdated tactics and vanity metrics. Around here, it’s B2B Growth. No Hacks!

Hosted by Michelle J Raymond - LinkedIn expert, international speaker, and unapologetic Company Page superfan, this show cuts through the noise to bring you proven strategies, fresh ideas, and insider tips to grow your brand, build influence, and generate real business results.

You’ll hear from industry leaders, LinkedIn insiders, and marketing pros who’ve cracked the code on B2B growth.

You’ll discover how to:
✅ Create content your ideal customers actually want to engage with
✅ Build thriving communities around your B2B brand
✅ Leverage the latest LinkedIn features and updates before your competitors do

Episodes

Mentioned books

Nov 18, 2022 • 37min

Building Your Personal and Business Brand on LinkedIn from the Ground Up. Guest Michelle B Griffin

The LinkedIn Branding Book by Michelle J Raymond and Michelle B Griffin is unlike any other business or branding book. It is not a LinkedIn how-to. It combines stories, lessons, knowledge and tips to help everyone build their personal and business brand on LinkedIn. The co-authors discuss how their book came to be, and the Brand Squared System™️. The Brand Squared System is an easy-to-follow four-step LinkedIn brand-building system - Mindset Foundations Fusion Multipliers Buy on Amazon - THE LINKEDIN BRANDING BOOK. The Power of Two. Build your Personal and Business Brand on LinkedIn for Exponential Results Join the #MichelleSquared community here - https://michellesquared.com/ Listen to The LinkedIn Branding Show Podcast by Michelle B Griffin and Michelle J Raymond here.

Nov 10, 2022 • 32min

Employees as Thought Leaders. The Future of B2B Marketing. Guest: Bill Sherman

How can businesses use thought leadership principles to take ideas to scale? Let’s ask this week’s expert guest Bill Sherman, a B2B thought leadership strategist. B2B thought leadership opportunities are available for brands and individuals alike. The key moments in this episode are: 02:11 Definition of thought leadership 04:02 Bill Sherman’s Four Elements of Thought Leadership Framework 19:15 Using thought leadership in social selling to generate revenue 24:30 How can businesses spot ideal employees to build as thought leaders? 28:24 2023 B2B Thought Leadership Predictions Connect with Bill Sherman on LinkedIn - https://www.linkedin.com/in/bill-sherman-274a02/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #thoughtleadership #B2BThoughtLeadership #socialselling

Nov 2, 2022 • 30min

LinkedIn Company Pages - The Power of organic and paid strategies to grow your B2B business. Guest: AJ Wilcox

How can you use LinkedIn Ads in 2023 to generate more leads for your business? What is the best LinkedIn paid strategy for businesses to explore? Join this episode’s expert LinkedIn Ad fanatic, AJ Wilcox, as we discuss how businesses can reach new audiences through LinkedIn Ads targeting. The key moments in this episode are: 02:12 LinkedIn Ads 2022-23 – an expert overview 07:00 LinkedIn Company Page to boost LinkedIn Ad performance 11:12 LinkedIn Ads vs Facebook Ads 14:48 Organic content to paid content 18:45 LinkedIn Ads targeting 22:26 Does a particular Ad format work better than others? 23:33 Which Ads will work best in 2023? 25:44 AJ's best tip for Ads Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach.To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #companypage #linkedinads #linkedinadstargeting #B2BMarketing

Oct 26, 2022 • 31min

Crafting a Powerful LinkedIn Routine: B2B Expert Michelle J Raymond's 15-Minute Strategy

LinkedIn is the number one B2B platform full of opportunities for those that invest the time. If you are time-poor, you must be 100% clear on your LinkedIn strategy. You don’t have time to waste on tasks that give no return and miss out on those that do. The structure will bring results, and LinkedIn B2B Strategist and Trainer Michelle J Raymond shares how you can make the most of what time you have. The key moments in this episode are: 03:56 Alignment of LinkedIn strategy with business goals 07:19 Get clear on your target audience 11:54 LinkedIn’s most underrated feature – the search bar 17:25 15 mins per day – connect, comment, conversations 25:50 Repurposing content – the time saver ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #sales #B2Bsales #linkedinforbusiness

Oct 19, 2022 • 35min

Empowering Employee Voices: Crafting an Effective LinkedIn Advocacy Program with Danielle Guzman (Mercer)

Let’s breakdown practical steps in building an employee advocacy programme. One that is built on ‘trust and reciprocal value exchange’ with this episode’s expert guest Danielle Guzman as we continue our employee advocacy discussion. The key moments in this episode are: 00:00:00 Introduction 00:03:01 What is employee advocacy? 00:04:32 Common pushbacks in building employee advocacy programmes? 00:10:58 Core components of an employee advocacy programme? 00:12:54 What metrics do you focus on for employee advocacy on LinkedIn? 00:24:48 What do you know now about employee advocacy that you wish you knew when you were starting out? Danielle’s results speak for themselves “Amassed a community of more than 150 influencers organically for the brand, built on trust and reciprocal value exchange without spending a dime. Delivered 4000% growth in brand reach over a three-year period and 10x the number of clicks to company owned pages. I demonstrate every day the power of employee advocacy, driving more than 60% of all social media results for the organization through people.” It's no surprise that people are an organization’s most competitive advantage.” Watch part one of our Employee Advocacy conversation - https://youtu.be/8WWoIqxjaqY Connect with Danielle Guzman on LinkedIn - https://www.linkedin.com/in/guzmandanielle/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #socialselling #employeeadvocacy #marketingstrategy #contentmarketing

Sep 24, 2022 • 31min

From Idea to Income: Carla Howard on Crafting Successful Online Courses

Have you been considering putting together a digital course but have no idea where to start? At some point in your business, you may realise that having all your eggs in one basket isn’t a good idea and that trading time for money is limiting. Online Courses to create passive income could be the answer. Join this episode’s expert Carla Howard as we discuss the ins and outs of creating digital courses for passive income based on her experience of selling to almost 10K students in 118 countries. The key moments in this episode are: 00:00:00 Introduction 00:02:51 What are the key things I should know before I start my Online Course? 00:04:48 How much should be included in an Online Course? 00:12:50 How long should I set aside to create the Online Course? 00:18:30 What if my Online Course flops and nobody buys it? 00:26:32 Have you used LinkedIn to promote your Online Course? Connect with Carla Howard on LinkedIn - https://www.linkedin.com/in/changestrategist/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #onlinecourse #passiveincome #digitalproduct #onlinecoursehowto

Sep 18, 2022 • 29min

Crafting Quality LinkedIn Content: Tools & Tips from Michelle J Raymond

The secret to creating LinkedIn content consistently is having the right tools. There are so many different options on the market where do you start? Save yourself the pain of trial and error as Michelle J Raymond shares the free and paid content creator tools she personally uses. The key moments in this episode are: 00:00 Introduction 04:03 Best tools to save time creating content 10:00 Best tools to write with confidence - editing, grammar 12:35 Best tools to create quality images, carousels 17:13 Best tool to create videos and subtitles 20:20 Best tool to find ideas 23:23 Ultimate tool for repurposing content // Tools mentioned in this episode Social Pilot 3-2-1 LinkedIn Content Strategy Canva Contentdrips Kapwing Grammarly Descript ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #ContentCreator #B2BMarketing #creatormode

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