Social Media for B2B Growth: LinkedIn Strategies and Tips

As marketing budgets tighten and the competition for opportunities is increasingly fierce you need to create a demand engine for your business. Guest George Coudounaris (The B2B Incubator) shares his company’s framework for using content to create a demand engine. The key moments in this episode are: 00:00 Welcome 02:16 What is demand generation? 05:30 What are the key benefits of demand generation marketing? 08:30 Is demand generation marketing a short- or long-term play? 16:18 How can B2B Marketers build a demand engine? 27:39 Tips for choosing the best format type and platform Connect with George Coudounaris on LinkedIn - https://www.linkedin.com/in/b2b-marketing-expert/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

When it comes to LinkedIn, do you have a secret sauce for your content to stand out? Are you stifling creativity and playing it safe? In an increasingly competitive space for attention, businesses must try new things to get the right attention.  Zineb Layachi - Flow state video expert and GIF Strategist extraordinaire, shares her great tips for getting the most out of the video to capture your ideal client's attention on LinkedIn with powerful content.   The key moments in this episode are: 00:00:00 Introduction 00:02:14 What is a GIF? 00:03:28 Content that gets people pumped to do business with you on LinkedIn 00:05:54 Can businesses use GIFS? Are GIFS for everyone? 00:11:06 The benefits of making your own GIFS 00:13:33 Do's and Don't of GIFS 00:16:25 The power of flow state videos 00:21:00 Videos for customer research 00:25:54 Zineb's actionable tip - don't market in the dark To access Zineb's fantastic" DIY GIF Training with Z" online training - https://www.raisetherunway.co/diy-gif-training Just 15 euros!!! Connect with Zineb on LinkedIn - https://www.linkedin.com/in/zineblayachi/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #gifs #linkedin #contentmarketing #b2bmarketing #outboundsales

The sales process is no longer an exclusive responsibility of the sales team. From the Founder or CEO to every department, each team member plays a part in increasing sales on LinkedIn. Yet the platform is overrun with those that bombard members with untargeted sales messages that leave many members on the defensive.  The key moments in this episode are: 00:00:00 Introduction 00:01:00 Are salespeople born or made? 00:02:14 Introverts vs Extroverts - who is better at sales? 00:04:25 What is and isn't spamming on LinkedIn regarding sales? 00:08:22 The fear of outbound sales. 00:11:05 Posting content is not social selling. 00:15:15 Outbound sales processes for those starting.  00:22:05 The perils of avoiding outbound sales. 00:26:54 Sales leaders need to give smarter KPIs to modern social sellers. 00:29:47 Outbound vs Inbound sales - where should you focus your time? 00:32:34 Mark's actionable tip for better LinkedIn social selling. Connect with Mark McInnes on LinkedIn - https://www.linkedin.com/in/mark-mcinnes/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #socialselling #b2bgrowth #outboundsales 

How many rookie mistakes were made when this B2B podcast was first set up? Too many. If you are thinking of starting one for your brand, grab a pen and write down the list of things you need to manage before you even press record.  Business podcasts are becoming more popular as brands look to share thoughts and solutions with potential customers. In addition, a podcast is also a great way to build authority and credibility. Host Michelle J Raymond is joined by Neal Veglio (aka The Podmaster), who shares innovative strategies and tactics for growing your B2B business using podcasting. But it's not just about creating great content, it's about getting it in front of the right people. That's why we also dive into LinkedIn's role in promoting your episodes and amplifying your reach. The key moments in this episode are: 00:00:00 Welcome 00:05:34 Why should you consider a business podcast, and what are the advantages for your business? 00:10:58 Planning your B2B podcast for success. Avoid the common pitfalls 00:17:50 Beware of the podcast promotion, charlatans 00:20:22 Key elements for a great podcast 00:28:37 How you can use LinkedIn for marketing your podcast Connect with Neal Veglio on LinkedIn - https://www.linkedin.com/in/nealveglio/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond

Do you want the LinkedIn B2B Growth Formula? There are 900M LinkedIn Members, and 69M LinkedIn Company Pages. How does your B2B business stand out in a crowded marketplace to win more business? Follow these five steps to get your business laser focused and ready to make the most of opportunities.  The key moments in this episode are: 00:00 Welcome 04:44 Customer Research - Where to Start? 09:24 Differentiation - the key to success 13:13 The importance of messaging 13:38 Positioning 20:41 The power of stories for brands 27:37 B2B Brands that building community Connect with Nemanja Zivkovic on LinkedIn - https://www.linkedin.com/in/zivkovicnemanja/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bmarketing #linkedinforbusiness

When you hear the word automation on LinkedIn, it can have negative connotations as we envisage bots and automated spam messaging. Expert guest Irit Levi says that to grow your B2B business, your focus should always be on your customer’s experience. Workflow automation allows your team to have the maximum time in their zone of genius. Freeing employees from tedious tasks that are not adding value. Many helpful workflow automations can assist B2B marketers and digital agencies on LinkedIn and off. The key moments in this episode are: 00:00 Welcome 02:15 What is workflow automation? 05:49 What should and shouldn’t be automated on LinkedIn? 09:12 Automations for LinkedIn Content Creation, Content Management, and B2B Marketing. 21:57 Workflow automation to manage client relationships off LinkedIn. 27:16 Can you afford not to automate workflow systems? Connect with Irit Levi on LinkedIn - https://www.linkedin.com/in/irit-levi/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #B2BGrowth #WorkflowAutomations

Are you using your LinkedIn Company Page to grow your business? By establishing your company brand using your LinkedIn Company Page and creating B2B thought leadership content, B2B businesses will attract growth opportunities. Host Michelle J Raymond (B2B Growth Co) is joined by Brenda Meller (Meller Marketing) and together, they discuss what’s happening for LinkedIn Company Pages in 2023. Your business can no longer ignore your LinkedIn Company Page if you want to grow your business. The key moments in this episode are: 00:00 Welcome 01:20 The case for looking at LinkedIn Company Pages in 2023 02:32 Changes to LinkedIn Company Pages 04:43 Grow your page faster using Company Page Invite Credits 07:20 LinkedIn Company Pages can follow other Company Pages 08:18 Why should businesses pay attention to Company Pages? 11:40 Are LinkedIn Company Pages suitable for businesses of all sizes? 15:32 Showcase Pages, Product Pages – do you need them? 20:37 Tips for Company Page set up. 26:53 Company Page content for Growth Connect with Brenda Meller on LinkedIn - https://www.linkedin.com/in/brendameller  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #B2BGrowth #CompanyPages

The new year is well underway. As the podcast gets back underway, I wanted to take a moment to explain the name change you might have noticed. We have changed from Good for Business Show to LinkedIn for B2B Growth Show.  The show will still interview amazing guests. Mixed in with some episodes, host Michelle J Raymond will do alone.  We'll cover branding, B2B thought leadership, employee advocacy and social selling. Everything you need to grow your B2B business.  The show will be designed to help those responsible for B2B Marketing in businesses.  We're excited about the guest lineup and can't wait to get into it.  Thanks for all your support, and please do reach out and connect with me on LinkedIn.  Michelle J Raymond - LinkedIn Free Resources  

Have you considered that the best thing you can do for your business is to turn your employees into influencers? No one knows the company better, and there isn't a level of doubt that arises from paid influencer marketing.  "Employees are the most effective influencers for a company brand,” says this week’s expert guest Kerry-Ann Betton Stimpson Key moments in this episode are: 00:04 Employees vs Paid influencers? 04:10 How does an employee’s personal brand help build the company brand? 09:39 Importance of having a social media policy? 18:10 Where would you start to empower employees to become brand advocates? 23:14 Employee to influencer – what incentives could work? Connect with Kerry-Ann Betton Stimpson on LinkedIn - https://www.linkedin.com/in/kerryastimpson/  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #employeeadvocacy #contentmarketing

Video content for many can be the final frontier to conquer on LinkedIn. What if this week’s expert guest Gillian Whitney could make it easy peasy? That’s the promise of this beginner’s tutorial for everything you need to know about getting started with your video content on LinkedIn. Key moments in this episode are: 02:37 Benefits of video content on LinkedIn 06:01 What are the different video types we can create on LinkedIn? 08:39 Planning tips for getting started with LinkedIn video 19:07 Making LinkedIn video content accessible for all 23:00 Repurposing LinkedIn video content  Connect with Gillian Whitney on LinkedIn - https://www.linkedin.com/in/gillianwhitney/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #videopodcast #linkedin #linkedinvideo