Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Do you want to increase your success rate with cold outreach messages? Are you tired of sending ineffective, irrelevant messages that don't get results? In this episode, our guest Laura Khalil will share the solution to help you achieve your desired outcome. She will provide valuable insights on how to avoid the pitfalls of bad cold outreach messages and offer practical tips to improve your approach. Don't miss out on this opportunity to enhance your outreach strategy and start seeing better results. The key moments in this episode are: 00:00:00 - Introduction 00:00:40 - Marketing vs Selling 00:04:30 - Preparing for Cold Outreach 00:09:03 - Choosing a Target Market 00:11:36 - How to Target with Cold Outreach 00:14:08 - Choosing the Right Target Market 00:15:54 - Defining Your Target Market 00:19:06 - Overcoming the Fear of Cold Outreach 00:23:21 - Avoiding Spammy Cold Outreach Messages 00:28:22 - Importance of Boundaries and Respect 00:29:06 - Building Receptive Relationships 00:30:19 - Quantity Matters in Cold Outreach 00:31:47 - Cold Outreach Works with Consistency 00:35:39 - Consistency and Progress over Perfection Connect with Laura Khalil on LinkedIn - https://www.linkedin.com/in/laurakhalil/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #sales #socialselling #b2bgrowth

The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it?  Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader  00:09:21 - Rareness of Thought Leadership  00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership  00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership  00:19:46 - The Importance of Practice and Evolution  00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond www.b2bgrowthco.com #linkedin #thoughtleadership #b2bgrowth

Join me on a journey of self-discovery and evolution as I undergo a rebranding process that will shape the future of my business. But what happens when I'm torn between catering to two distinct client bases and faced with the challenge of redesigning my website? Tune in to find out how I navigate through this difficult decision and what it means for the future of my brand and how it can help those that are considering a rebrand of their own.  The key moments in this episode are: 00:00:00 - Introduction 00:01:27 - The Process of Rebranding 00:03:06 - Discovering Her Niche 00:09:02 - Feeling Lost and Finding Purpose 00:11:29 - The Evolution of Her Brand 00:13:47 - Questioning the Rebranding Decision 00:15:05 - Embracing Change and Self-Belief 00:17:25 - The Importance of Planning and Asking for Help 00:19:29 - Using Chat GPT for Branding 00:21:46 - Overhauling the Visual Brand 00:27:53 - Nobody Cares 00:28:52 - Lessons Learned 00:30:33 - Profile Overhaul 00:31:35 - Taking Time 00:33:46 - Future Plans ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bgrowth #linkedinads

No more making employees share the company blog. Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction  00:00:21 - Olga's journey on LinkedIn  00:02:43 - The difference between building a business brand and a personal brand on LinkedIn  00:07:12 - The importance of founder branding on LinkedIn  00:11:10 - The ability of founders to inspire and lead by example  00:15:35 - Building Brand Identity Through Unique Marketing Tactics 00:16:09 - The Shift Towards Fun and Different Marketing Approaches 00:17:13 - The Power of Building a Brand Community 00:18:29 - The Importance of Engaging with Customers Publicly  00:22:44 - Encouraging Employees to Talk About the Brand Connect with Olga Andrienko on LinkedIn - https://www.linkedin.com/in/olgandrienko/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #branding #brand #b2bgrowth #brandcommunity #employeeadvocacy

If you're feeling frustrated and overlooked on LinkedIn despite putting in hours of effort into creating content, then you are not alone! Many B2B professionals are experiencing the same struggle, where their posts go unnoticed and fail to generate meaningful engagement or leads. Jess Cook shares her secrets to creating content that surprises to ignite the spark.  The key moments in this episode are: 00:00:00 - Introduction 00:00:25 - Journey on LinkedIn 00:02:03 - Content for Impact 00:03:48 - Repurposability 00:06:51 - Choosing the Right Channels 00:13:24 - The Old Way vs. the Smarter Approach 00:14:28 - The Importance of Organizing Content 00:15:33 - Balancing Value and "Confetti" Moments 00:19:57 - Going the Extra Mile for Customers 00:26:59 - Conclusion Connect with Jess Cook on LinkedIn - https://www.linkedin.com/in/jesscook-contentmarketing/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #linkedIn #b2bgrowth    

Do you want to master the art of captivating your audience with your voice? Are you looking for the key to delivering impactful messages that leave a lasting impression? Nausheen I. Chen joins this episode, and we uncover the secrets to harnessing the power of your voice in content creation on LinkedIn and beyond. The key moments in this episode are: 00:00:00 - The Journey to Building a Personal Brand 00:06:04 - The Impact of Voice on Perceived Authority  00:09:33 - Dealing with Nerves in Public Speaking  00:19:04 - The Power of Vocal Warm-ups  00:14:43 - Trick your brain for productivity 00:15:18 - Focus on helping others  00:16:44 - Tips for recording videos alone 00:18:02 - Don't let equipment hinder you  00:23:46 - Eliminating filler words 00:28:32 - The Importance of Making Information Entertaining and Appealing  00:29:50 - Building Trust through Engagement and Interaction 00:30:34 - Avoiding Authority Undermining Mannerisms  00:31:33 - Taking Control of Little Things to Enhance Communication  00:32:23 - Starting to Speak and Create Content without Waiting for Permission Connect with Nausheen I Chen on LinkedIn - https://www.linkedin.com/in/nausheenichen/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bgrowth #contentcreator #publicspeaking

Even if you don't run LinkedIn Ads right now - you need to listen to this episode to squeeze more out of LinkedIn to grow your business. There is a lot we can learn from paid strategies and apply them to organic content on LinkedIn and vice versa.  Our guest, AJ Wilcox, will be sharing the key strategies and insights needed to achieve enhanced targeting capabilities and unlock the full potential of your LinkedIn Ads campaigns.  The key moments in this episode are: 00:00:00 - Introduction 00:00:49 - AJ's Journey on LinkedIn  00:03:08 - Top Three LinkedIn Ads Features  00:06:54 - Integrating Organic and Paid Strategies 00:09:12 - The Power of LinkedIn Ads  00:13:23 - Importance of Building Relationships Before Expecting Results  00:14:25 - Pitfalls to Avoid in LinkedIn Ad Targeting  00:16:00 - The Importance of Having a Clear Target Audience 00:17:18 - CEO Targeting on LinkedIn and User Experience  00:18:29 - Trends in LinkedIn Ads and the Rise of Video 00:26:59 - The Power of Snazzy Subtitles 00:27:57 - Adapting to New Video Trends  00:29:17 - The Power of Retargeting  00:30:34 - Get Better Results with Retargeting 00:31:36 - Building Targeted Lists for Future Ads  Connect with AJ Wilcox on LinkedIn - https://www.linkedin.com/in/wilcoxaj/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond www.b2bgrowthco.com #LinkedInAds #LinkedIn #CompanyPages 

Join the power duo #MichelleSquared as they discuss the power of building strong personal and business brands on LinkedIn. Whether you are a Founder, employee or out on your own, a powerful and unique brand will attract the right fit opportunities to grow your business.  The key moments in this episode are: 00:00:00 - Introduction 00:01:15 - Michelle B Griffin's LinkedIn Journey 00:03:21 - The Brand Squared System  00:04:04 - The Role of Mindset in Personal Branding  00:05:34 - Knowing Your Why on LinkedIn 00:11:53 - Understanding Your Target Audience 00:12:29 - Power Partnerships  00:13:49 - The Importance of Personal Branding 00:14:19 - Aligning Your Brand Across Platforms 00:19:30 - Leveraging Business and Personal Brands 00:24:29 - The Importance of Building a Brand 00:25:12 - Personal Branding Evolution 00:26:10 - Power of Branding  00:26:50 - Actionable Tips for Improving Branding Connect with Michelle B Griffin on LinkedIn - https://www.linkedin.com/in/michellebgriffin/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #LinkedIn #Branding #PersonalBrand

Travis Tyler thought he had it all figured out in the marketing world until he stumbled upon something that would change everything. It was the power of edutainment, a perfect blend of entertainment and education that would captivate even the most jaded of business professionals. Now the question is: are you ready to unlock the power of edutainment in your own content marketing strategy? The key moments in this episode are: 00:00:00 - Introduction 00:01:22 - Travis Tyler's LinkedIn Journey 00:01:38 - Edutainment 00:04:04 - Panda Doc  00:07:05 - Formula to Stop Scrolling 00:13:16 - Creating Brand Recognition and Affinity  00:17:29 - The Power of Attention  00:19:03 - Funny Content vs. Emotional Content  00:24:18 - Product Videos vs. Social Content 00:27:03 - Creating Content for Different Audiences  00:28:01 - Overcoming the Fear of Creating Content 00:29:21 - Creating Content Beyond Marketing 00:34:30 - Overcoming the Fear of Being Funny Connect with Travis Tyler on LinkedIn - https://www.linkedin.com/in/travis-scott-tyler/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bgrowth #contentmarketing

Do you struggle to create and sell your service-based offer on LinkedIn? Are you tired of feeling like your offer isn't resonating with potential clients? What if I told you there was a way to learn how to listen to your clients, create a clear roadmap, and sell outcomes instead? By listening to this episode with guest expert Angela Tsai, you'll discover the solution to creating an irresistible offer that attracts and converts clients. You'll walk away with the tools and strategies you need to achieve your desired outcome: a service-based offer that sells itself.  The key moments in this episode are: 00:00:00 - Introduction 00:04:23 - The Four-Step Process 00:05:01 - The Hypothesis Phase 00:06:14 - The Validation Phase  00:08:01 - Conclusion  00:11:48 - Launching Your Business 00:14:09 - Soft Launch vs. Big Bang  00:15:01 - Components of a Successful Offer  00:19:38 - Selling Value, Not Expertise  00:24:01 - Marketing vs Selling Offers  00:26:28 - Finding the Balance Between Sales and Marketing  00:28:08 - Actionable Tip for Selling Offers  00:29:31 - The Importance of Listening to Your Clients Connect with Angela Tsai on LinkedIn - https://www.linkedin.com/in/angelatsai1/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #LinkedIn #Offers #Positioning