Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers

Creating video content on LinkedIn in its many different formats can be a very powerful tool for business growth. Tanya Smith is a premier video coach, savvy business strategist, and the charismatic host of Stream Like a Boss TV. She joins the show this week to share her actionable strategies you can implement today. The key moments in this episode are: 00:00:00 Intro 00:01:05 Tips to Getting Content Made Consistently 00:05:27 The Video Content Sweet Spot 00:12:13 Topic Selection for Videos for Business 00:18:21 Video Formats to Start With 00:23:51 Videos that Sell Connect with Tanya Smith on LinkedIn - https://www.linkedin.com/in/getnoticedwithvideo/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #video #contentcreator

If you struggle to create, produce and distribute content on LinkedIn and other social media platforms, rather than get overwhelmed, get organised. Stephen G. Pope joins the show to show us how content can be effortless with suitable systems. The key moments in this episode: 00:00:00 Intro 00:00:29 When manual content processes stop working 00:08:40 Common misconceptions about automating LinkedIn content 00:11:19 Business planning for content automation 00:14:48 Specific tools or systems for streamlining content processes 00:19:31 Power of Repurposing  00:22:20 What is the root cause of your overwhelm? 00:24:59 Wrap Up Connect with Stephen G. Pope on LinkedIn - https://www.linkedin.com/in/stephengregorypope/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands, as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond www.b2bgrowthco.com #linkedin #contentstrategy #ContentMarketing  

Over 1M LinkedIn impressions and 850% growth based on the previous 365 days! How did Michelle J Raymond achieve this if reach is down on LinkedIn? The good news for you is that she shares exactly how in this episode, and you can too. Michelle offers practical strategies for navigating the platform and achieving growth, despite the perceived decline in reach. The key moments in this episode are -  00:00:00 What is reach and engagement on LinkedIn?00:00:23 Outsmarting the LinkedIn algorithm. 00:03:49 Comparison-itis and progress on LinkedIn. 00:09:33 Slow and steady wins. 00:13:07 LinkedIn algorithm and going viral. 00:15:13 LinkedIn algorithm confusion. 00:20:22 Supporting others for reciprocity. 00:24:07 Quality over quantity. 00:28:10 Real conversations that matter. 00:32:47 Quality over quantity. 00:34:50 Wrap up ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #linkedincontent #linkedintips

It's one thing to build a personal brand or company brand on LinkedIn; it's another to get employees on board to become advocates for the brand. Yet businesses that invest in this area are able to scale their impact and generate business growth. Before rushing in, listen to this episode to learn how you can get started and avoid some of the common pitfalls. The key moments in this episode are: 00:00:00 - Introduction 00:01:18 - Employee Advocacy - how is it different to building a personal brand on LinkedIn? 00:05:11 - What are the benefits for the business and participants of employee advocacy? 00:12:06 - What's the biggest mistake you come across with employee advocacy launches? 00:15:07 - How do you launch a happy employee advocacy pilot? 00:20:33 - What are the measures of a successful pilot employee advocacy program? Connect with Andrew Seel on LinkedIn - https://www.linkedin.com/in/andrewseel/ How to run a happy employee advocacy pilot? Download here -  https://www.wearetogethr.io/how-to-run-a-happy-employee-advocacy-pilot/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #employeeadvocacy #linkedin #b2bgrowth

Employer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this, what is it, and why should your business invest in building an employer brand on LinkedIn? The key moments in this episode are: 00:00:00 Introduction 00:02:23 How do you define employer branding? 00:05:18 Why does employer branding exist? 00:15:37 Does employer branding apply to small business too? 00:22:59 Which team is best suited to run employer branding? 00:25:49 Employer Branding on LinkedIn Best Practices Connect with James Ellis on LinkedIn - https://www.linkedin.com/in/thewarfortalent/ Buy James’s book Employer Branding for Small Business here.  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #employerbranding #linkedin #b2b

Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer  joins the show to discuss with Michelle their latest research and strategies. The key moments in this episode are: 00:00:00 Introduction 00:01:43 What have you found is working on LinkedIn? 00:03:53 What have you found is not working on LinkedIn? 00:10:00 LinkedIn Announcement - Algorithm Changes 00:17:06 How do we incorporate Company Pages into a LinkedIn strategy 00:19:50 How much time should I spend on my Company Page versus my personal profile? 00:23:43 The rise of AI features on LinkedIn - the good, the bad and the ugly 00:30:27 Employee advocacy - where is time best spent? Connect with Sarah Clay on LinkedIn - http://linkedin.com/in/sarah-clay ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #linkedintips #b2bgrowth

What is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times. The key moments in this episode are:00:00:00 Introduction 00:01:23 Why are values an important part of branding? 00:04:08 How do you strike the balance between incorporating values and not sounding overly promotional or forced? 00:15:14 How do brand values help in uncertain times? 00:18:10 What are some creative ways to showcase a B2B company's brand values through LinkedIn posts, articles, or videos 00:24:46 How do you measure the ROI of investing in brand values as part of your business strategy? Connect with Melissa Packham on LinkedIn - https://www.linkedin.com/in/melissapackham/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #purposedriven #b2bgrowth #brandvalues

Have you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12 - Being Your Authentic Self on LinkedIn 00:11:07 - Sharing Genuine Stories 00:13:10 - Importance of Avoiding Buzzwords and Jargon 00:14:49 - Authenticity and Genuine Content 00:17:43 - Five Ways to Create Helpful Content 00:22:14 - Incorporating Storytelling into Educational Content 00:25:01 - Building Trust Through Storytelling 00:26:41 - The Power of Adding Detail 00:27:55 - Putting Audience First 00:29:02 - Creating Content for Others 00:29:14 - Wrap up Connect with Kelsey Kloss on LinkedIn - https://www.linkedin.com/in/kelsey-kloss-creatives/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #linkedin #contentstrategy

Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams  00:08:18 - Various Uses of LinkedIn Live for Businesses  00:13:23 - Pros and Cons of Going Live on LinkedIn  00:14:09 - Repurposing Live Streams 00:15:33 - Finding the Right Format  00:18:34 - Benefits of Having Guests  00:19:26 - Setting Employees up for Success  00:25:52 - Making Your Videos Stand Out  00:26:36 - The Power of Repurposing Content  00:27:44 - Tools for Content Repurposing  00:29:26 - Leveraging LinkedIn Live for Business Growth  Connect with Gillian Whitney on LinkedIn - https://www.linkedin.com/in/gillianwhitney/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedinlive #b2b #linkedin 

Emma Wright was behind the visual rebrand for Michelle J Raymond and B2B GROWTH CO - LinkedIn B2B Strategy & Training. In this episode we talk through the process, why it's important and how finding the right partner to work with is so important. The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:08 - Fear of Investing in Rebranding 00:05:10 - Importance of Visual Rebranding  00:07:21 - Operation Rebrand Experience  00:12:55 - Importance of Personal Alignment in Design  00:13:44 - Different Skills in Graphic Design  00:14:50 - Collaboration and Idea Generation  00:15:38 - Overcoming Design Challenges  00:17:09 - The Power of Intentional Rebranding 00:24:49 - The Importance of Consistency in Branding 00:26:20 - Visual Brand Alignment and Reflecting Ideal Clients  00:27:36 - Presenting the Current Version of Your Business 00:28:41 - The Challenges and Rewards of Rebranding  00:30:44 - Taking the First Step in Rebranding Connect with Emma Wright on LinkedIn - https://www.linkedin.com/in/emmawrightaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bgrowth #branding