Social Media for B2B Growth: LinkedIn Strategies and Tips

Employer brand isn't the "pretty pictures and better job postings team," says this episode's guest James Ellis. If it's not this, what is it, and why should your business invest in building an employer brand on LinkedIn? The key moments in this episode are: 00:00:00 Introduction 00:02:23 How do you define employer branding? 00:05:18 Why does employer branding exist? 00:15:37 Does employer branding apply to small business too? 00:22:59 Which team is best suited to run employer branding? 00:25:49 Employer Branding on LinkedIn Best Practices Connect with James Ellis on LinkedIn - https://www.linkedin.com/in/thewarfortalent/ Buy James’s book Employer Branding for Small Business here.  ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #employerbranding #linkedin #b2b

Want to generate maximum return for the time your business spends on LinkedIn? With new features being launched, and changes to the algorithm, knowing what is working and what isn't is critical for success. This week Sarah Clay - LinkedIn Trainer  joins the show to discuss with Michelle their latest research and strategies. The key moments in this episode are: 00:00:00 Introduction 00:01:43 What have you found is working on LinkedIn? 00:03:53 What have you found is not working on LinkedIn? 00:10:00 LinkedIn Announcement - Algorithm Changes 00:17:06 How do we incorporate Company Pages into a LinkedIn strategy 00:19:50 How much time should I spend on my Company Page versus my personal profile? 00:23:43 The rise of AI features on LinkedIn - the good, the bad and the ugly 00:30:27 Employee advocacy - where is time best spent? Connect with Sarah Clay on LinkedIn - http://linkedin.com/in/sarah-clay ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #linkedintips #b2bgrowth

What is a brand led business strategy and why does it matter for B2B businesses in 2023? This week's guest Melissa Packham shares how brands that are led by their values can navigate uncertain times. The key moments in this episode are:00:00:00 Introduction 00:01:23 Why are values an important part of branding? 00:04:08 How do you strike the balance between incorporating values and not sounding overly promotional or forced? 00:15:14 How do brand values help in uncertain times? 00:18:10 What are some creative ways to showcase a B2B company's brand values through LinkedIn posts, articles, or videos 00:24:46 How do you measure the ROI of investing in brand values as part of your business strategy? Connect with Melissa Packham on LinkedIn - https://www.linkedin.com/in/melissapackham/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #branding #purposedriven #b2bgrowth #brandvalues

Have you ever wondered what the secret sauce is behind educational content that not only informs but also engages? Are you struggling to make your LinkedIn posts stand out in the crowded B2B space? Former journalist Kelsey Kloss will unpack what it takes to create educational LinkedIn posts that truly resonate with your target audience. The key moments in this episode are: 00:00:00 - Introduction 00:02:06 - Making Educational Content Effective 00:06:34 - Building Authenticity into Content 00:09:12 - Being Your Authentic Self on LinkedIn 00:11:07 - Sharing Genuine Stories 00:13:10 - Importance of Avoiding Buzzwords and Jargon 00:14:49 - Authenticity and Genuine Content 00:17:43 - Five Ways to Create Helpful Content 00:22:14 - Incorporating Storytelling into Educational Content 00:25:01 - Building Trust Through Storytelling 00:26:41 - The Power of Adding Detail 00:27:55 - Putting Audience First 00:29:02 - Creating Content for Others 00:29:14 - Wrap up Connect with Kelsey Kloss on LinkedIn - https://www.linkedin.com/in/kelsey-kloss-creatives/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #contentmarketing #linkedin #contentstrategy

Have you heard these myths about LinkedIn Live? Myth #1: LinkedIn Live is only for big brands with large budgets. Myth #2: LinkedIn Live is difficult to set up and use. Myth #3: LinkedIn Live is not effective for B2B outreach. In this episode, our guest Gillian Whitney, will debunk these myths and reveal the truth about how LinkedIn Live can amplify your B2B outreach and engagement. The key moments in this episode are: 00:00:00 - Introduction 00:01:35 - Why LinkedIn Live? 00:03:38 - Funny Moments on LinkedIn Live 00:06:42 - Embracing Imperfection in Live Streams  00:08:18 - Various Uses of LinkedIn Live for Businesses  00:13:23 - Pros and Cons of Going Live on LinkedIn  00:14:09 - Repurposing Live Streams 00:15:33 - Finding the Right Format  00:18:34 - Benefits of Having Guests  00:19:26 - Setting Employees up for Success  00:25:52 - Making Your Videos Stand Out  00:26:36 - The Power of Repurposing Content  00:27:44 - Tools for Content Repurposing  00:29:26 - Leveraging LinkedIn Live for Business Growth  Connect with Gillian Whitney on LinkedIn - https://www.linkedin.com/in/gillianwhitney/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedinlive #b2b #linkedin 

Emma Wright was behind the visual rebrand for Michelle J Raymond and B2B GROWTH CO - LinkedIn B2B Strategy & Training. In this episode we talk through the process, why it's important and how finding the right partner to work with is so important. The key moments in this episode are: 00:00:00 - Introduction 00:00:38 - Knowing When to Rebrand 00:03:08 - Fear of Investing in Rebranding 00:05:10 - Importance of Visual Rebranding  00:07:21 - Operation Rebrand Experience  00:12:55 - Importance of Personal Alignment in Design  00:13:44 - Different Skills in Graphic Design  00:14:50 - Collaboration and Idea Generation  00:15:38 - Overcoming Design Challenges  00:17:09 - The Power of Intentional Rebranding 00:24:49 - The Importance of Consistency in Branding 00:26:20 - Visual Brand Alignment and Reflecting Ideal Clients  00:27:36 - Presenting the Current Version of Your Business 00:28:41 - The Challenges and Rewards of Rebranding  00:30:44 - Taking the First Step in Rebranding Connect with Emma Wright on LinkedIn - https://www.linkedin.com/in/emmawrightaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bgrowth #branding 

Do you want to increase your success rate with cold outreach messages? Are you tired of sending ineffective, irrelevant messages that don't get results? In this episode, our guest Laura Khalil will share the solution to help you achieve your desired outcome. She will provide valuable insights on how to avoid the pitfalls of bad cold outreach messages and offer practical tips to improve your approach. Don't miss out on this opportunity to enhance your outreach strategy and start seeing better results. The key moments in this episode are: 00:00:00 - Introduction 00:00:40 - Marketing vs Selling 00:04:30 - Preparing for Cold Outreach 00:09:03 - Choosing a Target Market 00:11:36 - How to Target with Cold Outreach 00:14:08 - Choosing the Right Target Market 00:15:54 - Defining Your Target Market 00:19:06 - Overcoming the Fear of Cold Outreach 00:23:21 - Avoiding Spammy Cold Outreach Messages 00:28:22 - Importance of Boundaries and Respect 00:29:06 - Building Receptive Relationships 00:30:19 - Quantity Matters in Cold Outreach 00:31:47 - Cold Outreach Works with Consistency 00:35:39 - Consistency and Progress over Perfection Connect with Laura Khalil on LinkedIn - https://www.linkedin.com/in/laurakhalil/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #sales #socialselling #b2bgrowth

The term "Thought Leader" gets used a lot on LinkedIn, and this week's guest Ashley Faus is here to challenge the notion that posting content equals thought leadership. If it isn't that, what is it?  Ashley Faus challenges the idea of outsourcing originality, ignites the power of personal thinking, and tackles the conflict between tools and true depth of ideas. The key moments in this episode are: 00:00:00 - Introduction 00:00:21 - Defining Thought Leadership 00:02:27 - Elements of Thought Leadership 00:05:46 - Self-Identification as a Thought Leader  00:09:21 - Rareness of Thought Leadership  00:10:21 - Four Pillar Framework for Thought Leadership 00:13:32 - The Evolution of Thought Leadership  00:14:54 - Reevaluating the Numbers 00:16:21 - Starting the Journey to Thought Leadership  00:19:46 - The Importance of Practice and Evolution  00:22:33 - Being Contrarian vs. Depth of Ideas 00:26:43 - Can You Be a Thought Leader with a Ghostwriter or AI? 00:27:36 - The Role of Thinking in Thought Leadership 00:28:43 - Thought Leadership Extends Beyond LinkedIn 00:30:05 - The Limitations of Ghostwriting and AI Connect with Ashley Faus on LinkedIn - https://www.linkedin.com/in/ashleyfaus/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Michelle J Raymond LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands as well as a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond www.b2bgrowthco.com #linkedin #thoughtleadership #b2bgrowth

Join me on a journey of self-discovery and evolution as I undergo a rebranding process that will shape the future of my business. But what happens when I'm torn between catering to two distinct client bases and faced with the challenge of redesigning my website? Tune in to find out how I navigate through this difficult decision and what it means for the future of my brand and how it can help those that are considering a rebrand of their own.  The key moments in this episode are: 00:00:00 - Introduction 00:01:27 - The Process of Rebranding 00:03:06 - Discovering Her Niche 00:09:02 - Feeling Lost and Finding Purpose 00:11:29 - The Evolution of Her Brand 00:13:47 - Questioning the Rebranding Decision 00:15:05 - Embracing Change and Self-Belief 00:17:25 - The Importance of Planning and Asking for Help 00:19:29 - Using Chat GPT for Branding 00:21:46 - Overhauling the Visual Brand 00:27:53 - Nobody Cares 00:28:52 - Lessons Learned 00:30:33 - Profile Overhaul 00:31:35 - Taking Time 00:33:46 - Future Plans ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond #linkedin #b2bgrowth #linkedinads

No more making employees share the company blog. Discover the hidden potential of LinkedIn for personal and business branding: my guest this week is Olga Andrienko - VP of Brand Marketing Semrush, and we ask her advice on how teams can get great results by building a community and empowering employees to build their personal brands. The key moments in this episode are: 00:00:00 - Introduction  00:00:21 - Olga's journey on LinkedIn  00:02:43 - The difference between building a business brand and a personal brand on LinkedIn  00:07:12 - The importance of founder branding on LinkedIn  00:11:10 - The ability of founders to inspire and lead by example  00:15:35 - Building Brand Identity Through Unique Marketing Tactics 00:16:09 - The Shift Towards Fun and Different Marketing Approaches 00:17:13 - The Power of Building a Brand Community 00:18:29 - The Importance of Engaging with Customers Publicly  00:22:44 - Encouraging Employees to Talk About the Brand Connect with Olga Andrienko on LinkedIn - https://www.linkedin.com/in/olgandrienko/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners.  Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs.  Book a free intro call to learn more  - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins Social Media for B2B Growth Podcast is a fully accessible podcast. Audio, Video, Transcript and guest details are available on our podcast website - https://socialmediaforb2bgrowthpodcast.com/ Subscribe to our YouTube Channel - https://www.youtube.com/@MichelleJRaymond   #branding #brand #b2bgrowth #brandcommunity #employeeadvocacy