The GrowthMentor Podcast

In this episode, you’ll hear about:What RevOps is Why it is importantWhat is the difference between RevOps and Sales OpsThe key revenue operation metrics and the role of technologyHow to get started

You’ll hear about:An interesting definition of Product-Market Fit (PMF)The biggest mistake founders make on their way to PMFHow to understand if users are ready to pay to solve a problemTalking to your users early in your startup’s journeyAliya’s 3-step framework for customer interviewsSigns that indicate that PMF is not happening

You will hear about:What is a fractional CMOWhat traits does a Fractional CMO haveWhy hire a fractional CMOHow to become a fractional CMO

You’ll hear about: What omnichannel marketing is, The 3 variables of omnichannel marketing, How to start with omnichannel marketing, The importance of email marketing,  A real example from an influencer brand

Join Yoav Farbey to learn more about: not falling in love with your ideas, but with the customer and problem-discovery process, not building the wrong solution for your audience, good and continuous product discovery, 5 principles for product discovery.

You’ll hear about:why is leadership in startups importantskills of an effective leaderleaders vs managerswhat makes ineffective leadershow to become a great startup leader

You’ll hear about:not making a decision, an act that practically is still a decisiondecentralising decision-making in tech products and the devil in the detailsmarketplaces, how to start them and how to segment your audiencesexecuting quickly and learning for the next steps, compared to staying stillwhat strategy is and what strategy shouldn’t be

In this episode, you’ll hear about:where to place your focus and whyhow the day and the week of a CMO looks likethe no phone, no computer rulehow a generalist prioritizes his work and responsibilitieshow culture enables teams to improve performance

You’ll hear about: how to balance an agency job and freelancing how a growth hacker’s week is scheduled getting things done, as a framework to prioritize your work leading as a way to work side-by-side with your team and fighting bureaucracy and “challenging” authority to find more meaning in your work

You will learn about:the mistake of companies having sales lead the transition to Product-Led GrowthProduct-Led Growth being confused with growth marketingexamples of Sales-Led Growth vs Product-Led Growthdecreasing time to value and NOT handholding users across their journeythe Zoom and 1Password examples