You’ll hear about:mapping out the steps of the JTBDunderstanding the steps of the customerswhy interviewing recent customers is importantwhen to apply the JTBD and when not to

You will hear about:customer funnel tracking at startups vs mature companiesstarting simple and not trying to get too much too fastconverting your customers’ journey into fuel for your growthretention tracking through cohort analysishow segmentation relates to customer funnel

You’ll hear about:a conversion-copywriter’s point of view about startup home pageswhat makes a good startup home page3.5 steps to develop your home pagehow customer research is involvedthe 7 Sweeps of Copy Editing

You’ll hear about:pricing as a go to market exercisechanging your pricing every 6 to 12 monthshow pricing aligns with every function of the businessa ton of reasons behind rethinking your pricing4 steps to proceed with your restructuringhow customer research comes into play to solidify your positioning

In this episode, you will learn more about:the sense of urgency and accomplishment for early stage bootstrapped companieshow to choose what business to buildideas in isolation vs real-world observationshow talking to customers can change what you buildjust starting your efforts, and getting your hands dirty

You’ll hear about:Product-Led Growth for startups vs more mature companieswhy Product-Led not being a replacement for sales and marketinggreat onboarding experiences, “aha” moments and points of frictionwhat product-led acquisition means and how it relates to monetization

You’ll hear about:startups thinking that they have it all figured outwhy running ads is not growthunderstanding yourself, your data and balancing your qualitative and qualitative mindbuilding growth loops, magic moments and time cyclesword of mouth and users talking about your brand and the depth of usage

You’ll hear about:brand, marketing and growth “interacting” in order to achieve a unified goaltactic led approaches and what’s the problem with themplanning for both short-term and long-term growththe transformational power of vision, compared to goalsexplaining to your team why their work matters, and how this can help you growthe in-house subject-matter expert approach

In this episode, you’ll hear about:the value and the dangers when dealing with customer datawhy gut feeling is not scalablehow you can use Customer Data Platforms4 steps that every early stage startup could followthe difference between leading and lagging indicators

You’ll hear about:Repeatable sales strategyMaximising the value by identifying the problems a business is solvingBest practices around sales strategyWalking before running, and iteratingAsking the right questions to stay in the conversation