You’ll hear about:the “symbiotic relationship” between positioning and brandingthe top mistakes in the domainthe good and the bad news about startupsApril Dunford’s framework for positioning a company against competitors

You will hear about:how an article with 200+ ranking factors can be misleadingunderstanding what Google wants to rank for any keywordaccountability in the SEO industry, and KPIs such as indexing and impressionshigh quality content production (BOFU and TOFU)

You will hear about:how easy it is to get startedthe importance of research in cold emailwhat email market fit is and how to write copy that convertswhat to do after a positive responsewhat to automate and what to do manually

You’ll hear about:the importance of culture fit with your teamshabits of a 3rd time founderdealing with dreadful tasks, and their relevance with automating, delegating or hiringwhat founders can do to find more balance & well being in their lifehow to identify your zone of mastery

You will hear about:Common mistakes when dealing with startup validationThe Problem Solution Product frameworkWhy entrepreneurship is a processSolving needs that the customers will pay forWhen your customer research is enough to proceed to the next stepsAnd all those in less than 20 min

You’ll hear about:Most common problems around marketing operationsThe size of your marketing teamHow to build a demand gen or ABM program with scarce resourcesWhat you should be automating first

You’ll hear about:At least 3 mind-blowing insights that you don’t know about cold-emailThe 3R email frameworkThe importance of the preview and the subject lineHow patience comes into play

Why giving feedback fails and common mistakes around the processThe backfire effect of giving feedbackVarious feedback-related fallaciesWhat leaders can do to help themselves and their teamWays to improve the process of giving feedback

Using customer research to cut through the fog of "what are we doing right now?"Who should be responsible for doing user researchFiguring where the drop-off in growth is happeningWhat questions to ask during user research calls to inform acquisition and retention optimisation strategiesBeing honest with yourself. Are you really mission-critical anymore?

Common misconceptions with online businessesWhat to prioritize when starting one“Doing your math”High vs Low ticket offersThe mindset behind service-based businesses