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The GrowthMentor Podcast

Latest episodes

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Jul 12, 2022 • 15min

It’s not so complicated: Launching a product

Common misunderstandings about product launchesProduct hunt pre-launch initiatives and relevant mistakesValue proposition designLanguage market fitAnd all this in less than 15 min!
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Jul 12, 2022 • 22min

Growth stagnation: How to get out of a growth slump

Their experiences with growth stagnation and how to best cope with it as a teamThe reasons behind growth stagnation: Building on shaky foundations and getting the right match across product-market-channel-model fitThe importance of taking big bets vs. smaller optimizations or experimentsIf and when you should decide to give up and stop
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Jun 21, 2022 • 16min

It’s not so complicated: Design thinking for scalability

What Design Thinking isThe different steps of the processTools that can be used along the Design Thinking processHow scalability is added to the equationThe always beta mindset
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Jun 14, 2022 • 11min

It’s not so complicated: The anatomy of a SaaS demo landing page

What demo landing pages areWhat their anatomy should beWhat startups do wrong when developing themHow they differ per industry or job functionUseful tools
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Jun 7, 2022 • 18min

It’s not so complicated: Product market fit for startups

How can PMF be defined and why is it importantCommon misconceptions about itThe 4 steps of the PMF journeyThe mistake that many entrepreneurs make with their MVPAnd all this in less than 15 min!
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May 31, 2022 • 16min

It’s not so complicated: Prioritizing marketing efforts for early-stage startups

The problem with startup marketing effortsWhat to do instead, and how to prioritizeWhat types of efforts should be done firstHow startup buzz-words confuse startuppers or marketers even more
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7 snips
May 24, 2022 • 12min

It’s not so complicated: Growth at early stage companies

The problems that early-stage startups faceHow should they be approaching their growth strategy and prioritizationExperimentation with different tactics to identify the most valuable channelsContent & SEO for early-stage companiesHow the users’ funnel is related to Content Strategy and Types
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May 17, 2022 • 27min

Understanding your customers and building authentic relationships with Augusto Rozo

The Why’s behind transitioning from startups to corporates and vice-versaEntrepreneurial Mindset and RolesHow LinkedIn can be used for building authentic connections with other peopleUnderstanding people and how this affects customer success, customer experience and interviewsEmpathy and Storytelling
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May 10, 2022 • 26min

Simplifying social media in 2022 with Kate Busby

Being Social on a Social Media WorldHow Startups should Kick-Off their Social Media ActivityHow to be Lean in Social MediaHow Social Media Activities Scale
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May 3, 2022 • 31min

From founder to head of growth: Lessons from a passionate startupper

Growing from a Founder’s career to becoming a Head of GrowthFounders’ Ego and other types of egosA fresh approach about Going-To-Market and how to prioritize your marketing channelsThe most useful tool for founders

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