The GrowthMentor Podcast

How has SEO changed in the last 1-2 years and what direction it has taken for 2022 and beyond?Search Intent trumps everything else. How can you incorporate this factor in your SEO strategy?How to align your Strategy, Team Structure, Hiring & Training, Content Writing process to serve the Search IntentOn hiring SEO talent - challenges faced and lessons learned from years of experience running an SEO agency.

How marketing led-growth differs from product led-growthThe significance of data in designing winning product growth strategiesCommon mistakes in utilizing data in your campaigns and strategiesChallenges faced due to the lack of quality dataTools to design and implement growth strategies

What if the timing isn't right for you to leave corporateSkills from big companies that help when you're on your ownEntrepreneurial skills that can work in corporate lifeWorking solo vs. working in a silo

The challenge of having to be the only one to do everythingHow to figure out things you've never done beforeThe role of mentorship on the entrepreneurial journeyBuilding a mindset that helps you through feeling like an impostor

The effect iOS 14.5 had on the industry.These are the things you need to know as the industry evolves.How important is university to a career in analytics?

How to make career decisions, when choosing a new jobHow to shortcut your learnings, regardless of what you are trying to learnPrioritisation in small and large teamsThe realm of SEO and Paid Ads, and how competition worksGrowth Problems, and how different is optimization vs creation

How SEO has evolved in the recent years and what it takes to win at SEO in 2022How can SaaS startups start to invest in, and grow SEO as a customer acquisition channelProcesses for keyword research, content prioritisation, and everything in betweenAre there any hacks or tactics to seize on, to get super quick resultsWhat are the SEO follies that you should avoid in 2022

What does the structure of high performing growth organization look like at companies like Shopify, G2, AtlassianHow the 'willingness to go down rabbit holes' deepens your expertise and understanding of a topicWhen does SEO become growthHow to make organic search a performance or an interesting channel, overnightWhat does organic growth outside of the context of Google look like

Why focusing on churn is challenging, but most importantHow to increase word of mouth marketing, referrals, and customer loyaltyWhat going to the doctor has to do with customer churnHow to have conversations with and listen to your customers

How to not overcomplicate your productChoosing "blue ocean" channels your competitors aren't leveraging like micro-influencersWhy scaling is overrated, especially pre-PMFWhy he prefers to not use paid marketing early onHow David approaches go-to-market strategies for AppSumo originals