Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with award-winning creative leader and brand strategist, Imri Larsen. Imri shares insights on the evolving nature of brand identity and the critical role it plays in driving business success. From the intangible aspects of branding to the impact of a unified organizational voice, Imri sheds light on the holistic approach needed for effective brand development. With real-world examples and practical advice, this episode offers invaluable learnings for both established corporations and startups alike. Tune in as Imri and Brian delve into the power of intentional brand strategy and its far-reaching implications, leaving listeners inspired to revolutionize their own brands and businesses.ABOUT IMRIImri is an award-winning creative leader who is obsessed with nurturing both great ideas and talent. From launching new startups coming out of stealth to leading brand and design strategy for Fortune 500 companies across the globe, Imri excels at steering cross-functional alignment, building end-to-end teams, and implementing new technologies into his work. Known as the consummate “orchestrator,” Imri uniquely applies a holistic skillset – across brand strategy, visual identity, verbal expression, experience innovation, and performance branding – to expertly coordinate and integrate the right story, with the right creative, across the right portfolio of touch-points.LINKS & RESOURCES- Visit Aerial’s website- Find Imri on LinkedIn

In today's episode we'll talk about YOUR path to success and how you're being prepared for exactly what you need to succeed!

In today's episode we'll talk about how to get in on the holiday action by offering your products or services as a solution to everyone's Christmas gift-giving mood!

Today, host Brian Lofrumento is joined by the talented Tricia Kazmar, founder of Kazmar Creative, to delve into the crucial role of creativity in solving business problems. Tricia's expertise in design and storytelling has elevated brands across nonprofit, healthcare, education, and technology sectors, emphasizing the enduring power of a consistent and memorable brand. The duo explores the significance of branding consistency, the impact of AI on creativity, the balance between authenticity and audience resonance, and much more. Don't miss out on Tricia's invaluable insights and practical tips for building an evergreen brand identity.ABOUT TRICIATricia Kazmar is the founder of Kazmar Creative. Inspired by her father's artistic legacy and her own journey through the creative world, Tricia brings a wealth of experience to her clients, spanning from a small design studio to leading a team at the American Cancer Society. Specializing in elevating brands through a blend of design expertise and strategic storytelling, she serves sectors like nonprofits, healthcare, education, and technology.Tricia's unique approach is rooted in active listening and data-driven decision-making, aiming not just to create but to solve—resulting in meaningful visual communication that resonates. She's not just a 'graphic designer;' she's a consultant and a partner. Passionate about the transformative potential of AI, Tricia integrates machine learning tools to streamline design processes and enhance creative outcomes.Outside of work, Tricia is a mom to two young sons, instilling in them the belief that with hard work and consistency, anything is possible.LINKS & RESOURCESVisit Kazmar Creative’s WebsiteFollow Kazmar Creative on LinkedInConnect with Tricia on LinkedIn

In today's episode, we have a very special guest with us: Josh Barron, founder and CEO of Josh Barron Books. Josh is a serial entrepreneur who has started an impressive 24 companies, overcoming numerous failures along the way. But his journey isn't just about business success – it's also one of personal triumph. Josh has battled alcoholism along with other business obstacles and failures along the way, and today he shares his story of resilience, discipline, and the power of a positive mindset. From failed painting ventures to thriving property management and writing children's books, Josh has learned valuable lessons about understanding customer needs, setting clear goals, and making conscious choices. Join us as we dive deep into his entrepreneurial journey, discuss the importance of consistency and mindset, and explore how personal development plays a vital role in both life and business. Get ready to be inspired, motivated, and challenged to think differently about your own entrepreneurial path.ABOUT JOSHJosh Barron is a serial entrepreneur. He has lived more life than most at the age of 35. Josh has started 24 different companies and failed at 21, battled alcoholism, and has now been sober for 9 years. When he starts a project he’s considered all in and will do whatever it takes to make sure the project is a success and a win-win for everyone involved. He finds, that the beautiful thing about business is that it is not a war, though it feels like a battle sometimes, it does not have to be win-lose, it can and usually is win-win.LINKS & RESOURCES- Visit Everyday Landlord’s Website- Visit Josh Barron Books’ Website- Connect with Josh on LinkedIn- Follow Josh on Instagram

In today's episode we have the pleasure of speaking with Neeta Murthy, the CEO and founder of Rekindle, a professional development platform for women employees. Neeta shares her insights on persistence, the transferability of skills, and the importance of P&L management, sales, and operations in entrepreneurship. She also talks about how her program uses behavioral science to help employees measure progress and develop a positive perception of their company and self. Join us as we dive into Neeta's entrepreneurial journey and learn valuable lessons on professional development.ABOUT NEETANeeta Murthy, the CEO and founder of Rekindle, is renowned for her pioneering professional development platform for women employees. She has an MBA from Harvard Business School and was the VP of Southeast Asia for the world's largest oilfield services company. Starting her career as a field engineer working on oil rigs in Canada and the Middle East, Neeta has worked in five continents in various leadership roles, from Sales to Operations to Line Management. In 2019, she decided to bite the bullet and become an entrepreneur, founding Rekindle. Neeta continues to be a revolutionary industry leader who’s passionate about developing women’s careers.LINKS & RESOURCES- Visit Rekindle’s Website- Connect with Neeta on LinkedIn

In today's episode we'll talk about the role that January 1st can play in your life and business journey, but most importantly we'll talk about how you can use it as a tool ANY time throughout the year to reorient your sails and move forward!

In today's Action Saturday episode we'll talk about the accelerated success that you can experience by going to an event... NOT to look for clients or "network," but to identify the areas where you've got more work to do!

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento sits down with special guest Rebecca Cuevas, founder of Learn and Get Smarter. Drawing from her expertise in education and years of experience in course design, Rebecca shares her proven Course Design Formula® and strategies for creating transformative online learning experiences. Whether you're a seasoned course creator or just starting out, this episode is packed with valuable insights and practical tips that will help you turn your expertise into impactful online courses. Tune in as Brian and Rebecca discuss the importance of purpose, audience understanding, and effective teaching techniques in course design. Get ready to take your course creation skills to the next level with this enlightening conversation.ABOUT REBECCARebecca Cuevas is the Founder and CEO of Learn and Get Smarter, where she teaches busy creative experts and entrepreneurs how to create online courses. She’s been an educator her whole career and holds a BA in English from Harvard University, as well as two master’s degrees in education. Rebecca’s mission is to support you in fulfilling YOUR mission, through teaching online.LINKS & RESOURCESVisit Learn and Get Smarter’s WebsiteBuy Rebeccas’s book ‘Course Design Formula: How to Teach Anything to Anyone Online’ on AmazonConnect with Rebecca on LinkedInRegister for The Course Design Formula Master Course

Our guest today is the founder and CEO of The Social G Company, Mary Gunther. Mary is passionate about social media and believes it is a powerful communication platform that all businesses should utilize. She shares her background and how her grandmother's entrepreneurial journey inspired her. We dive into the positive impact of social media on business and address common barriers such as discomfort with being on camera and finding time to create content. Mary provides valuable insights on creating a content calendar, utilizing scheduling tools, and repurposing successful posts. She emphasizes the importance of consistency and building relationships through authentic and engaging content. So if you're ready to overcome your social media challenges and harness its potential for your business, stay tuned!ABOUT MARYMary Gunther has a passion for people and small business development. With the belief that social media platforms are THE communication platforms of our time, Mary strives to make social media a bright spot in people's days through creative, engaging, and authentic content. For Mary, there's nothing better than seeing a client get excited about their social media presence and watching as their online community and business thrive.LINKS & RESOURCES- Follow Mary on Instagram- Find Mary on Facebook- Visit The Social G Co’s Website- Connect with Mary on LinkedIn