Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Brian Lofrumento
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Dec 18, 2023 • 40min

739: Revenue SYSTEMS, feedback loops, and strategies from the CPG world w/ Drew Cesario

Today, we have the privilege of sitting down with special guest, Drew Cesario. Drew is an experienced entrepreneur who is passionate about combining sustainability with business, and founder of Botanical GRP. With a background in the consumer packaged goods (CPG) industry, Drew has a wealth of knowledge when it comes to revenue strategies, marketing, and sales. He believes in the power of asking the right questions to gather honest feedback and emphasizes the importance of building a strong infrastructure, including CRM systems. In this episode, Drew shares his insights on revenue systems, validated learning, and the feedback loop between marketing and sales. We also delve into the world of CPG businesses and how they position themselves in a competitive marketABOUT DREWDrew Cesario, a seasoned outdoorsman and backcountry enthusiast, channeled his passion into founding Botanical, marrying his personal values with his professional life. His journey through the CPG world, from the wine industry in Manhattan to Sales Management in Hong Kong, has equipped him with the skills to create revenue systems that seamlessly integrate marketing and sales. Drew excels in guiding founders, helping them navigate and grow their mission-driven businesses with clarity and purpose.LINKS & RESOURCES- Visit Botanical’s Website- Connect with Drew on LinkedIn- Find Botanical’s Resources
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Dec 17, 2023 • 21min

738: Turn down the noise!

In today's episode we'll talk about ALL the external opinions and distractions that add noise to our lives and our minds, and how turning down that noise will allow us to tune into our own inner voices.
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Dec 16, 2023 • 6min

737: ACTION SATURDAY (expand your thinking!)

In today's episode we'll talk about a VERY simple and quick way to expand your thinking through the use of AI. You'll hear real life examples of how to leverage AI in this way and you'll be able to immediately start using it in your marketing, sales, offer development, long-term strategy, and so much more!
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Dec 15, 2023 • 41min

736: Marketability, the value of your BRAND, and using AI to forecast sponsorship opportunities w/ Nico Ullah

In today's episode, host Brian Lofrumento sits down with Nico Ullah, co-founder of Numinal Agency. Nico and his team are at the forefront of using data and AI technology to help athletes and brands maximize their partnerships and sponsorship deals. With the power of data and AI, they can accurately forecast an athlete's increasing reach and advise on content strategies that generate exponential exposure. Whether you're an athlete looking to build a strong brand or a brand seeking the right athlete to sponsor (or an entrepreneur looking to build your own brand!), this episode will provide valuable insights into the world of data-driven marketing and personal branding.ABOUT NICONico Ullah is the co-founder of Numinal, an LA-based marketing agency on a mission to help professional athletes and brands align their values with their media and brand strategy.Before co-founding Numinal, Nicolas worked for multiple brands that were involved in sponsorship strategies and discovered that there is a big opportunity to optimize these partnerships by making them more data-driven (and using AI models).Nico is currently not working with pro soccer players or brands, but he has 2 sons ages 7 and 11 who are asking him every day when that will be the case.LINKS & RESOURCESVisit Numinal’s WebsiteDownload ‘The Ultimate AI Playbook for Athletes’Follow Numinal on InstagramFind Nico on TwitterConnect with Nico on LinkedIn
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Dec 13, 2023 • 38min

735: DOUBLING your full-time income in 3 months with freelancing w/ Jessica Panetta

On this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento is joined by the inspiring Jessica Panetta, a registered dietitian turned successful freelance dietitian. With her expertise and experience, Jessica shares invaluable insights on the importance of self-awareness in entrepreneurship and motherhood. She even challenges listeners to step out of their comfort zones and embrace the necessary mindset for success. Jessica’s journey led her to found Prosper Allied Health, a company dedicated to helping Allied Health Professionals thrive in their freelance careers. She delves into the world of freelancing on the Upwork platform, discussing strategies for finding opportunities, pricing services, and maintaining authenticity in proposals. From developing business skills to testing ideas, freelancing can serve as a transformative bridge between traditional employment and entrepreneurship. Tune in to this episode to gain actionable advice and embark on a confidence-building challenge that will set you on the path to entrepreneurial success.ABOUT JESSICAAs a Registered Dietitian with over 15 years of experience, Jessica Panetta has successfully transitioned from working in the clinical workplace to becoming a successful freelance dietitian. Within just 3 months of initiating freelance work on the Upwork platform, she successfully doubled her hourly rate from her previous position as Director of Clinical Nutrition and within the first year earned the Top-Rated Plus Badge, awarded to the top 3% of freelancers on the Upwork platform.Dedicated to supporting Allied Health Professionals to follow a similar path and succeed in freelance work, Jessica founded Prosper Allied Health to equip them with the tools and guidance needed to thrive in this new realm of work. Her unique story and her commitment to helping others break free from limitations resonate deeply with those striving for professional growth.LINKS & RESOURCESVisit Prosper Allied Heath’s WebsiteConnect with Jessica on LinkedInFollow Prosper Allied Health on Instagram
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Dec 11, 2023 • 37min

734: Navigating EARLY sales and growth with curiosity while overcoming rejection w/ Luke Bivens

In this episode of the Wantrepreneur to Entrepreneur Podcast, host Brian Lofrumento chats with Luke Bivens, founder of QC Growth and a seasoned expert in early-stage sales. Luke shares invaluable insights and strategies for aspiring entrepreneurs looking to navigate the sales process and generate initial revenue. Throughout the conversation, Brian and Luke explore the importance of curiosity, empathy, and storytelling in sales, as well as the significance of operational efficiency and staying level-headed in the face of rejection. Get ready for a captivating discussion that will inspire and empower you on your entrepreneurial journey.ABOUT LUKELuke Bivens, Founder of QC Growth, is a seasoned executive with a knack for startup success. He's a former founding account executive at three thriving tech startups, most recently Gatsby, where he developed a passion for selling developer tools. Luke excels in early-stage sales, aiding founders in finding ideal customers and generating initial revenue. With QC Growth, he continues to be a driving force in the startup ecosystem, guiding new ventures to success.Outside of work, Luke loves spending time with his wife and 5-month-old boy (Hayes). QC Growth started because Luke wanted to create a lifestyle that not only supported his family financially but also gave him the flexibility to spend more time with them and focus on things like Health and Wellness - which Luke is very passionate about.LINKS & RESOURCESVisit QC Growth’s WebsiteConnect with Luke on LinkedInFollow QC Growth on Twitter
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Dec 10, 2023 • 23min

733: TIME TO BREAK OUT! (a warning about 12 months from now...)

In today's episode we'll talk about the importance of changing your ENVIRONMENT to allow space for new opportunities, perspectives, and actions to start changing your life.
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Dec 9, 2023 • 7min

732: ACTION SATURDAY (check out someone else's sales process!)

In today's episode we'll talk about a very easy and strategic way to see other companies' and industries' sales processes, deliverables, follow-ups, and so much more by simply going through their sales process as a potential customer!
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Dec 8, 2023 • 39min

731: The SIX attributes to active the “GET STUFF DONE” Factor w/ Misha Bleymaier-Farrish

In today's episode, we are joined by the incredible Misha Bleymaier-Farrish, founder of The GSD Factor. She is a true powerhouse in the insurance and technology spaces, and has a unique perspective on personal and professional growth. Misha shares the 6 attributes of The GSD Factor - be confident, be inquisitive, be imaginative, be present, be resilient, and be influential - and explains how activating these traits can ignite a transformation in both our lives. Get ready for an inspiring and insightful conversation that will empower you to embrace your uniqueness and unlock your full potential.ABOUT MISHAMisha Bleymaier-Farrish is an author, speaker, and strategic consultant helping individuals, teams, and organizations integrate the GSD Factor Life in their professional and personal lives. When activated, the 6 attributes of confidence, inquisitiveness, imagination, presence, resilience, and influence ignite a transformation that ultimately helps you get more sh*t done. Misha facilitates workshops, team building, and dream big strategy sessions with organizations of all shapes and sizes to help accelerate their success and growth.LINKS & RESOURCES- Visit GSD Factor’s Website- Connect with Misha on LinkedIn
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Dec 6, 2023 • 42min

730: Future-proofing in a rapidly changing EV world w/ Chris Nihan

Welcome back to another episode of the Wantrepreneur to Entrepreneur Podcast! In today's episode, we sit down with industry expert Chris Nihan to dive into the exciting world of electric vehicles. Chris brings a wealth of experience from his time at SolarCity, Tesla, and ChargePoint, and is now the founder of his own consulting company called EVready Energy. We'll explore the challenges and opportunities in the electric vehicle industry, the importance of understanding customers' needs, and how to stay ahead of the curve in this rapidly evolving space. So grab your headphones and get ready to be inspired by Chris Nihan's insights on becoming an entrepreneur and future-proofing within rapidly changing industries.ABOUT CHRISChris Nihan is a dynamic individual whose career path unexpectedly led him to success in the renewable energy industry. Despite initially starting in accounting, Chris quickly realized it wasn't his true calling. He took a leap of faith and joined SolarCity, starting from the ground floor and quickly rising through the ranks to a management position in the northeast region. His hard work and dedication caught the attention of Tesla, where he was fortunate enough to become a vital member of a small team responsible for introducing innovative solar panels and battery solutions into the market. Chris played a crucial role in the initial rollout of these products across the United States. Chris's story serves as inspiration for those who stumble upon unexpected opportunities and seize them with determination and passion. His experiences in the renewable energy field have not only shaped his career but also fueled his commitment to making a positive impact on the world.LINKS & RESOURCES- Visit EVready Energy’s Website- Listen to the EVready Podcast- Connect with Chris on LinkedIn

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