Mobile Games Playbook

Join Chief Game Analysts Kalle Heikkinen and Erno Kiiski in a mid-year deep dive into 2024 mobile gaming trends. Topics include hybrid casual games, Supercell's comeback with Squad Busters, player retention strategies, and the rise of RPG and puzzle games. Discover insights on industry shifts and long-term game development strategies.

Industry experts Teemu Palomäki and Sonja Skoglund from GameRefinery discuss the Japanese mobile market, highlighting player preferences, monetization strategies, and cultural influences. They explore RPGs, idol games, and collaborations with anime and manga culture. The episode also covers the significance of Golden Week, global appeal of Japanese games, and unique titles like Heavenburns Red and Memento Moré.

GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen discuss LiveOps strategies in mobile game development. They cover collaborations, competitions, seasonal events, minigames, and narratives to boost engagement and revenue. Learn actionable insights to improve your own LiveOps strategy and maximize impact.

Discussion on the potential impact of upcoming mobile racing games, challenges of innovation in mobile game genre, global release of 'Honor of Kings', consolidating live-ups teams, the importance of live ops in mobile games, and the impact of AI on the gaming industry.

Explore the dominant trends in the mobile gaming industry in 2023, including the rise of hybrid casual games and the trend of merge games. Discover the impact of AI-generated content in games and the dominance of IP-based games in the mobile space.

Explore the constantly evolving dynamics of advertising and revenue in the mobile gaming industry, including the rise of influencer marketing, connected TV, contextual advertising, and AI. Discover the role of AI in creative production and the importance of human input in influencer marketing. Understand the challenges in driving revenue through targeted ads and the impact of industry consolidation. Learn about the changes and challenges in advertising and revenue in the mobile games industry, including the rise of hypercasual games and the struggle to balance user conversion with ads.

Welcome to the 50th episode of the Mobile Games Playbook podcast!We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China.We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomenon of popular mobile games. We’ll also uncover the profound impact of government regulations on the industry, spanning from game approvals and content restrictions to censorship.We’ll also predict how China’s gaming landscape will evolve over the next five years—considering the game-changing role of technology, shifting player preferences, and ever-evolving industry trends. Don’t forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.Thank you for listening,Mobile Games Playbook

Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its latest mobile adaptations, we'll discuss Final Fantasy's remarkable evolution and ability to captivate a new generation of gamers.We’ll look into how Final Fantasy's success in mobile gaming is tied to its monetization strategies and what truly sets Final Fantasy games apart, from their captivating stories and immersive gameplay to their stunning visuals. Beyond the technical aspects, we'll examine the immense impact of the Final Fantasy brand on both the gaming world and popular culture. Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.Thank you for listening,Mobile Games Playbook

Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach sleep.Are there benefits to merging gaming with sleep? Find out how Pokémon Sleep stacks up against other sleep-related apps. We'll delve into the unique features that make Pokémon Sleep a standout experience and explore how it integrates into the broader Pokémon ecosystem. But that's not all; we’ll discuss if there could be plans to extend its reach beyond sleep and venture into the realm of promoting other healthy habits. Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.Thank you for listening,Mobile Games Playbook

This episode delves into the dynamic and diverse world of women in gaming. Karen Chen, Account Executive at Liftoff, and Paula Neves, Senior Product Manager at Zynga, join us to spotlight women's challenges and discuss their unique perspectives on the industry.Despite the proliferation of mobile games aimed at women, there remains a concern for more representation of women in various job roles within the gaming world. We will explore the reasons behind this disparity and examine how women gamers often find themselves confined to certain gaming genres, perpetuating limiting stereotypes. We will also tackle the pervasive issue of online harassment and its impact on the gaming experiences of women.We also celebrate the strides made by the gaming industry to address these issues and promote inclusivity. Discover the emerging initiatives, programs, and opportunities to bridge the gender gap and create a more diverse and welcoming gaming landscape for everyone.Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on game development topics.Thank you for listening,Mobile Games Playbook