Mobile Games Playbook

Liftoff
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May 25, 2023 • 26min

Episode 46: Unveiling the top 3 mobile game studio secrets for engaging live events

In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new Live Events Tracker tool, which enables game developers to stay ahead of the competition by comparing and analyzing live events across various games and genres. In the wake of Apple's groundbreaking App Tracking Transparency framework, it has become more important than ever for game developers to retain their players and find new ways to generate income. Join us as we unravel the remarkable advantages of leveraging live events to captivate players, designing successful events and how to use analytics to enhance your LiveOps strategy effectively.Don't forget to subscribe, leave a review, and check out our websites, https://liftoff.io/ and https://gamerefinery.com/, for more information on LiveOps and other game development topics.Thank you for listening,Mobile Games Playbook
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May 12, 2023 • 26min

Episode 45: From student to game developer - How investing in young talent can transform the industry

Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff. Investing in young talent is crucial for the growth and development of the game development industry because it brings fresh perspectives, new ideas, and diverse backgrounds to the industry, which is vital to safeguard the future of game development. Join us as we delve deeper into why nurturing and investing in young people is essential and how it can benefit the industry in the long run.In this episode, we talk to Yahsir Qureshi, the VP and Head of Studio at Sandsoft Games and Chief Game Analyst at GameRefinery, a Liftoff Company, Teemu Palomäki. We look at Sandsoft’s "Press Start" program, a six-month initiative that addresses the skills gap in the game development industry. We examine the selection process for young developers and the resources they receive during the program and explore the expectations and outcomes of the program.Remember to subscribe, leave a review, and check out our websites https://liftoff.io/ and www.gamerefinery.com!Thank you for listening,Mobile Games Playbook
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Mar 22, 2023 • 37min

Episode 44: Locked and loaded: An expert review of the mobile shooter market

Explore the current state of the mobile shooter market and the top games dominating it, including CoD: Warzone Mobile and Valorant. Learn about recent game cancellations from EA and the challenges faced by mobile game developers. Delve into the potential of different types of shooters to succeed in the market and the importance of cross-progression and cross-play in new mobile games.
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Feb 16, 2023 • 37min

Episode 43: How to make money if you're ditching lootboxes

Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems?Join us as we explore the response from players to these changes in popular games like Brawl Stars, Mario Kart, Diablo Immortal, Mobile Legends: Bang Bang, Overwatch, Marvel Snap, and Arena Breakout. We'll examine how these changes have affected players' progression and gameplay experience and take a closer look at the impact these changes have had on the mobile gaming industry. Learn about the challenges facing mobile game developers when it comes to removing gachas and changing progression systems, as well as the future of monetization in mobile gaming. We talk to the Chief Game Analysts at GameRefinery, a Liftoff company, Wilhelm Voutilainen, Teemu Palomäki, and Kalle Heikkinen. Don’t forget to subscribe, leave a review, and visit us at www.gamerefinery.com! Thanks for listening, The Mobile GameDev Playbook
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Jan 25, 2023 • 34min

Episode 42: Marvelling at Marvel Snap

What makes Marvel Snap such a hit?In this episode of the Mobile GameDev Playbook, we review Marvel Snaps’ success, key features, and the first major update. We also discuss the game’s monetization, thoughts on its future and the overall CCG genre.Joined by Joel Julkunen, Head of Analytics and Chief Game Analyst, Erno Kiiski, from GameRefinery, a Liftoff Company. You can find The Mobile GameDev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook
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Jan 11, 2023 • 47min

Episode 41: The top eight mobile game monetization trends in 2023

What trends and features to look forward to in 2023!In this episode of the Mobile GameDev Playbook, we’re joined by Wilhelm Voutilainen and Teemu Palomäki, Chief Game Analysts from GameRefinery, a Liftoff Company, to discuss key trends in 2023. We discuss upcoming releases, potential new genres, and exciting trends.We also cover shooter games, predictions for monetization changes, events trends, and what will happen with blockchain games in 2023.You can find The Mobile GameDev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook
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Dec 15, 2022 • 31min

Episode 40: Merging to the top - The development of EverMerge

Examining the merge genre and EverMerge.In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder of Neskin Games, and Chief Game Analyst Kalle Heikkinen from GameRefinery, a Liftoff Company, to discuss the hit mobile game EverMerge: Merge 3 Puzzle.We cover what inspired the game, the growth of the merge genre and how it’s evolved, interesting trends, and predictions for the future of merge games.We also look at some standout releases, the trends in gameplay events and features, as well as trends in monetization. You can find The Mobile GameDev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook
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Dec 1, 2022 • 41min

Episode 39: Top seven game design trends - 2022 in review

What were the hottest mobile game design trends in 2022? In this episode, we look back at 2022 and reflect on the biggest trends that happened in mobile games. Joining us are our resident experts and Chief Game Analysts from GameRefinery, a Liftoff Company, Kalle Heikkinen and Erno Kiiski.We examine some standout releases, trends in gameplay events and features as well as trends in monetization. You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook
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Nov 17, 2022 • 32min

Episode 38: License to Game - Licensing and IPs in mobile games

How can brands get their IPs into mobile games?In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games. Joining us from Layer Licensing is CEO and Founder, Rachit Moti, and from Tilting Point is Chief Business Officer, Asi Burak, as well as resident expert from GameRefinery, a Liftoff Company, Chief Game Analyst Kalle Heikkinen.We examine the challenges encountered in licensing, interesting trends and collaborations, how games make money from IPs, and what Layer aims to change. You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook
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Nov 2, 2022 • 58min

Episode 37: What’s new in how games make money

In this episode of the Mobile GameDev Playbook, we look at how monetization features have evolved from 2020 till now. Joining us from GameRefinery, a Liftoff Company, are Chief Game Analysts Erno Kiiski and Wilhelm Voutilainen.We explore innovation in battle passes, IAP mechanics, external web stores, and what monetization may look like in the future for mobile games like Cookie Run: Kingdom, Call of Duty Mobile, and Royal Match.You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel. Please subscribe and leave a review!Thanks for listening, The Mobile GameDev Playbook

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