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Mobile Games Playbook
Episode 52: Exploring the top five trends that dominated 2023
Dec 14, 2023
Explore the dominant trends in the mobile gaming industry in 2023, including the rise of hybrid casual games and the trend of merge games. Discover the impact of AI-generated content in games and the dominance of IP-based games in the mobile space.
33:55
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Quick takeaways
- The popularity of hyper casual games has declined due to the IDFA change, leading to a shift towards hybrid casual games that focus on in-app purchases for monetization.
- Merge mechanics have become popular in both casual and midcore games, offering a relaxing gameplay experience and attracting players with additional features and recurring events.
Deep dives
Shift from hyper casual to hybrid casual games
The popularity of hyper casual games has been affected by the IDFA change, which limits the access of advertisers to users' devices. As a result, there has been a shift towards hybrid casual games that rely more on in-app purchases for monetization. An example of this shift is 'My Little Universe,' which combines elements of hyper casual gameplay with in-app purchases, offering players a more in-depth and engaging experience.
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