19min chapter

Mobile Games Playbook cover image

Episode 52: Exploring the top five trends that dominated 2023

Mobile Games Playbook

CHAPTER

The Shift Towards Hybrid Casual Games

This chapter discusses the transition of hyper casual games towards hybrid casual games due to the IDFA policy implemented by Apple. It explores how these games are incorporating in-app purchases alongside advertising income, using 'My Little Universe' as an example. The chapter also examines the trends of hybridization and innovative core gameplay in mobile game development.

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