7min chapter

Mobile Games Playbook cover image

Episode 52: Exploring the top five trends that dominated 2023

Mobile Games Playbook

CHAPTER

The Dominance of IP-Based Games in the Mobile Space

This chapter explores the popularity of IP-based games in the mobile industry, including examples like Harry Potter and Monopoly Go. It discusses the differences in performance between the West and Japan and emphasizes the importance of staying true to the core fantasy of the original material.

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