This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

In this episode number 89, Joe and Robert discuss LinkedIn and Google news this week.  LinkedIn limits your right to download contacts and, alas, Google+ is no more (we think). In other news, AOL releases some new content marketing research that may not be about content marketing and we find out that the inbound marketing economy really has nothing to do with inbound marketing.  Rants and raves include a McKinsey report and deals from Univision and HBO.  This week's #ThisOldMarketing example of the week: Flight Centre. This week's story links: LinkedIN Quietly removes option to export contacts makes users wait up to 72 Hours for their data archive http://venturebeat.com/2015/07/23/linkedin-quietly-removes-option-to-export-contacts-makes-users-wait-up-to-72-hours-for-their-data-archive/   Google+ Is No Morehttp://venturebeat.com/2015/07/27/google-is-dropping-its-google-requirement-across-all-products-starting-with-youtube/   AOL CMO Says Content Marketing Is About Value Not Advertising http://marketingland.com/a-cmos-view-aol-cmo-says-content-marketing-is-about-value-not-advertising-135991   The Inbound Marketing Economy - Content Marketing Jobs Abound https://moz.com/blog/the-inbound-marketing-economy   EW Scripps Acquires Podcast Network http://www.hollywoodreporter.com/news/ew-scripps-acquires-podcast-network-810326   This week's sponsor: Emma and the Modern Marketer's Field Guidehttp://bit.ly/myemma-field-guide.     Robert's Rave: McKinsey and Experience http://www.mckinsey.com/insights/marketing_sales/how_digital_marketing_operations_can_transform_business   Joe's Rave: Influencer Deals from Univision and HBO http://www.nytimes.com/2015/07/23/sports/bill-simmons-to-join-hbo.html?_r=0 http://variety.com/2015/digital/news/univision-youtube-mcn-hispanic-digital-creators-1201548033/   #ThisOldMarketing of the Week: Flight Centre

In this episode number 88 of #ThisOldMarketing, Joe and Robert discuss how more and more how-to videos are being pumped into YouTube, and what marketers need to do about it.  Then the boys chat about major research surrounding trust and culture, both of which need sound content marketing strategies. To cap it all off, our trusty podcasters outline what the top 200 advertisers spent last year, and how content marketing is still such a small thing when it comes to paid media.  Raves include Mark Zuckerberg and Comic-con.  This week's TOM example of the week: Disney. This week's articles include: Demand For How-To Content on YouTube Is On The Rose http://www.adweek.com/socialtimes/demand-for-how-to-content-on-youtube-is-on-the-rise/620553   Consumer Trust Crisis: Companies Excelling in Candor Substantially Outperform the Market https://www.bulldogreporter.com/dailydog/article/pr-biz-update/consumer-trust-crisis-companies-excelling-in-candor-substantially-out With the Rittenhouse study paired http://www.rittenhouserankings.com/download-the-2014-ceo-candor-survey/   Beyond The Brand: Culture Takes The Lead As Primary Driver of Long-Term Business Relationships https://www.bulldogreporter.com/dailydog/article/pr-biz-update/beyond-the-brand-culture-takes-the-lead-as-the-primary-driver-of-long   What The Top 200 US Advertisers Are Doing To Spend Smarter   http://adage.com/article/advertising/big-spenders-facts-stats-top-200-u-s-advertisers/299270/   This week's Sponsor: Acrolinx and their Global Content Index.  Download it here: http://bit.ly/acrolinx-global-index.   #ThisOldMarketing Example: A Disney Infographichttp://www.business2community.com/content-marketing/3-vintage-examples-of-content-marketing-we-can-learn-from-today-01276191

In this episode number 87, Joe and Robert discuss the new Upworthy business model in detail, and what businesses and marketers can learn from it.  In addition, the boys discuss what, when and why marketers should outsource content marketing, and follow that with a disturbing article about branded content and advertising.  Rants and raves include an HBR article that truly bothered Robert, and an amazing story around the autism education movement from Joe.  This week's TOM example of the week: Kraft Music Hall. This week's story links: How Upworthy is using data to move beyond clickbait and curationhttp://www.niemanlab.org/2015/07/how-upworthy-is-using-data-to-move-beyond-clickbait-and-curation/Who should handle your content marketinghttp://www.imediaconnection.com/content/38892.aspIt’s Just Advertising Dillweedhttp://digiday.com/brands/its-just-advertising-dillweed/Americans Are Furious With Marketershttp://www.businessesgrow.com/2015/06/30/furious-with-marketers/And the actual study:https://www.asc.upenn.edu/sites/default/files/TradeoffFallacy_1.pdfThis week's sponsor: AcrolinxCheck out their new Global Content Index Report: http://bit.ly/acrolinx-global-index. Robert's Rant Comparing the ROI OF Content Marketing and Native Advertisinghttps://hbr.org/2015/07/comparing-the-roi-of-content-marketing-and-native-advertising Joe's RaveThe Forgotten History of Autism (Video)http://www.ted.com/talks/steve_silberman_the_forgotten_history_of_autism   #ThisOldMarketing example Kraft Music Hall https://en.wikipedia.org/wiki/Kraft_Music_Hall

In this venerable episode number 86, Joe and Robert discuss why CNN is seeing backlash for their native advertising launch.  After that, the boys explain why print is really the future of digital (stop laughing). In addition, the New York Times sees amazing results leveraging Facebook for their subscription funnel, and Manifest is the latest content marketing agency merger/launch.  Rants and raves include the box office and customer service.  This week's #ThisOldMarketing example: Disney and merchandising. This week's story links: CNN To Broadcast Corporate Propaganda As Newshttp://america.aljazeera.com/opinions/2015/7/cnn-to-broadcast-corporate-propaganda-as-news.htmlThe Future Of Digital Is Printhttp://www.shweiki.com/blog/2015/07/the-future-of-digital-is-print/New York Times Finds New Subscribers On Facebookhttp://digiday.com/publishers/new-york-times-finds-new-subscribers-facebook/A New Powerhouse in Content Marketing and Experience Design: Manifesthttp://www.mediapost.com/publications/article/253230/new-powerhouse-in-content-marketing-and-experience.html SPONSOR Acrolinx and the Global Content Impact Index:http://bit.ly/acrolinx-global-index RANTS AND RAVESJoe on the Power of a Series:http://time.com/3946008/jurassic-world-terminator-magic-mike-box-officce/ Robert on Customer Service:http://www.forbes.com/sites/rogerdooley/2015/07/02/customer-experience/ TOM Example of the Week: Disney and Merchandisinghttp://www.wsj.com/articles/SB10001424052702304453304576390720637710278  

In this episode of #ThisOldMarketing, we saw a flurry of new content-based agencies afoot, including a deal with Daily Mail/WPP/SnapChat, a new content division from the BBC, and the Washington Post launches a freelance network. CBRE launches a new content brand/mini-magazine, while the boys discuss the end, or the beginning, of what might be called television. Rants and raves include Cannes and more Cannes.  This week's TOM example: Tablespoon by General Mills. This week's story links: Daily Mail, WPP and Snapchat to Launch Native Advertising Agencyhttp://www.theguardian.com/media/2015/jun/23/daily-mail-wpp-snapchat-launch-native-advertising-agency Paired With Washington Post Launching Its Own Freelance Talent Servicehttp://www.talkingnewmedia.com/2015/06/23/the-washington-post-launches-its-own-freelance-talent-service/ Paired With BBC Launching StoryWorks In House Creative Agencyhttp://blog.customcontentcouncil.com/bbc-worldwide-launches-in-house-creative-agency-storyworks-to-bring-newsroom-values-to-content-marketing-partnerships/CBRE Extends Content Marketing Program to Online Magazinehttp://adage.com/article/btob/cbre-extends-content-marketing-program-online-magazine/299046/How Television Won The Internethttp://www.nytimes.com/2015/06/29/opinion/how-television-won-the-internet.html?ref=opinion&_r=0Today’s CMO: At the Intersection of the Brand Experience and Organizational Culturehttps://www.spencerstuart.com/research-and-insight/cmos-on-the-brand-experience-culture-matters-videoSPONSORAcrolinx Global Index Report (http://bit.ly/acrolinx-global-index)RANTS AND RAVESRobert on Cannes:http://adage.com/article/special-report-cannes-lions/grand-prix-branded-content-lions/299256/http://cannesyoupleaseshutup.tumblr.com   Joe on Content Marketing Goals via this article:http://www.businessinsider.com/money-advice-from-a-millionaire-2015-6This week's #ThisOldMarketing: Tablespoonhttp://www.tablespoon.com/abouthttp://www.forbes.com/sites/marketshare/2012/05/16/ge-general-mills-and-sears-explain-their-success-in-content-marketing-part-1/

In this episode number 84 of #ThisOldMarketing, Joe and Robert discuss two major association initiatives - one in Germany and one in Asia - around content marketing.  Both associations have also taken the name "content marketing", which Joe thinks is a pretty big deal.  In addition, Article Bunny launches and the boys talk about new research around the practice of native advertising. And finally, Facebook changes its algorithm again...this time around TTR or total time reading. Rants and raves include a bit of politics and a lession from media business models.  This week's TOM: Game Theory. This week's story links: The New Content Marketing Forum and Association in Asia http://www.forum-corporate-publishing.com/index.php/de/news/item/1235-neuer-name-neue-positionierung-aus-fcp-wird-content-marketing-forum paired with... http://www.marketing-interactive.com/regional-content-marketing-association-acma-launches/   Article Bunny Launches  https://www.techinasia.com/articlebunny-uber-content-marketing/   Attitudes Toward Branded and Sponsored Content http://www.digitalnewsreport.org/essays/2015/attitudes-to-advertising/   Facebook now Taking TIME into account http://newsroom.fb.com/news/2015/06/news-feed-fyi-taking-into-account-time-spent-on-stories/   Sponsor Content: The Role of Webinars in the Buyers' Journey:http://gotowebinar.com/CMI   RANTS/RAVES   Joe on Can Publishers Innovate a Broken Business Model?http://www.innovationexcellence.com/blog/2015/06/21/can-publishers-innovate-a-broken-business-model/   Robert on Airport Storytelling:http://www.npr.org/sections/thetwo-way/2015/06/17/415198926/boy-who-lost-stuffed-tiger-at-airport-finds-tiger-stayed-very-busy   This Old Marketing: Game Theoryhttps://www.youtube.com/user/MatthewPatrick13

In this episode number 83 of #ThisOldMarketing, Joe and Robert discuss Twitter's CEO leaving the nest, and the opportunities that remain with Twitter as a broadcasting platform. After discussing digital's "third wave," the boys chat about the Brad Pitt/Netflix deal and why content marketing is in its golden age. In addition, Medium's recent announcement made Joe and Robert obsess about email all over again.  Rants and raves include hating on content marketing and patience in publishing.  This week's TOM example - brewingtv.com. This week's story links: Twitter CEO Calls It Quits:http://money.cnn.com/2015/06/11/technology/twitter-ceo-dick-costolo-quits/ The Evolution of Twitter:http://techandscience.com/techblog/ShowArticle.aspx?ID=5598 Digital's Third Wave:http://adage.com/article/digitalnext/digital-s-wave-coming-miss-ride/298923/ Netflix Distribution Deal a Game Changer:http://m.nydailynews.com/entertainment/movies/netflix-distribution-deal-game-changer-article-1.2250965 Medium Budget Cuts and Changes:http://www.businessinsider.com/medium-budget-cuts-and-restructuring-2015-6?op=1 Medium Introduces Letters:https://medium.com/the-story/introducing-letters-f105abb6734f Sponsor Content: The Role of Webinars in the Buyers' Journey:http://gotowebinar.com/CMI RANTS/RAVES Robert on Content Marketing Haters:http://www.cio.com/article/2934881/marketing/the-art-of-storytelling-in-the-age-of-content-marketing.html Joe on Patience in Publishing:http://www.bizjournals.com/newyork/news/2015/06/09/mattress-startup-casper-launches-newsy-website.html This Old Marketing:http://brewingtv.com/

In this episode of #ThisOldMarketing, Joe and Robert go in-depth into Facebook and instant articles, paired with the Apple announcement on launching a news reader platform.  Honda shows us that a good idea can go wrong without a little patience, and the Onion handles sponsored content like a pro.  This week's raves include creative job postings and how a 12-year-old launched a media empire.  The #ThisOldMarketing example of the week: HowToCookThat.net. This week's story links: Facebook's Deal with Publishers:http://www.pewresearch.org/fact-tank/2015/06/03/facebooks-deal-with-publishers-a-stark-reminder-of-digital-ad-gulf/ A Facebook Love Story:http://seekingalpha.com/article/3241286-facebook-content-creation-content-marketing-growthhacking-and-inbound-marketing?app=1&auth_param=3ir5v:1an949b:8afbeb89dfab16a4bf9b29b79a7e90a1&uprof=45 Apple's News App Announcement:http://www.wired.com/2015/06/apple-builds-content-business-news-app/ Honda Holds Off on Being a Media Company:http://blogs.wsj.com/cmo/2015/06/03/honda-pumps-the-brakes-on-trying-to-become-a-media-company/ The Onion Handles Sponsored Content:http://adage.com/article/media/onion-people-read-sponsored-content/298745/ Publishers and eCommerce:http://wwd.com/media-news/direct-internet-catalogue/magazines-ecommerce-style-lucky-10139553-10139553/ Sponsor Content: The Role of Webinars in the Buyer's Journey - http://www.gotowebinar.com/CMI RAVESJoe on the 12-Year-Old Media Mogul:http://www.businessinsider.com/how-emerson-spartz-built-a-meme-empire-2015-6 Robert on Creative Jobs Post:http://www.tweetmyjobs.com/ghirardelli-jobs-ghirardelli-chocolate-ambassador-15655315 This Old Marketing:https://www.howtocookthat.net

In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode.  After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report.  Guess what?  Your buyers are now millennials.  And there are quite a few opportunities just right for you (yes, you!). After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate.  Raves include Austin City Limits and Travelers Insurance.  This week's TOM example of the week: Band-Aid.

In this episode of #ThisOldMarketing, Joe and Robert discuss the latest purchase for Content Marketing Institute, the UK-based show, Content Marketing Show. Verizon's purchase of AOL leads to discussion around what value there is in AOL's many content brands and Spotify decides to add both videos and podcasts.  Then the boys rant away at two particular articles that elaborate on the problems content marketers face - leading to the idea that brands have real opportunities when publishers cut back too much.  Official rant and raves include a Purina platform called Puppyhood.  This week's TOM example of the week: Fresh Fork Market.