This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

In this episode of #ThisOldMarketing, Joe and Robert discuss two large transactions in the content marketing technology space: Percolate and Kapost.  Then the boys move right along to the official launch of Facebook News.  Is this the end of times for publishers or the stairway to heaven?  After discussing whether brands could really create a "Mad Men" type show, Joe and Robert rant and rave about Adobe's new audio white papers, as well as a huge media purchase in the surfing industry. This week's TOM example: Poor Richard's Almanack.

In this Mother's Day episode of #ThisOldMarketing, Joe and Robert discuss the future of advertising with a content marketing tilt. After some odd predictions, the boys discuss a research study on the ROI of content marketing versus native advertising.  In addition, PNR discusses the importance of the New York Times hitting one million digital subscribers.  Rants and raves include Glossier and the importance of words. This week's TOM example: Good Old Days magazine. 

In this episode of #ThisOldMarketing, Joe and Robert go into detail on why digital marketers are still not spending enough on digital (or are they?). In addition, the boys talk about which content we need to target different generations and whether content companies are media companies, technology companies...or both. This episode also includes a short take on Google's launch into content discovery. Rants and raves include a draft pick from USC and Dove's "Real Beauty". This week's TOM example: NFL Films.

In this episode of This Old Marketing, Joe and Robert discuss research that Facebook organic reach is dipping even more, and additional research that states influencer marketing is on the rise (but wait for the rant on this one). The boys also discuss why new media companies focus on advertising, and how the media model of the future will be all about selling products and services.  After roasting the WSJ (again) for a misleading blog post, rants and raves include Emmy nods for content marketing.  This week's #ThisOldMarketing example of the week: Merrill Lynch.

In this the 75th anniversary of PNR's This Old Marketing, Joe and Robert celebrate +mobilegeddon by discussing what's going to change with content marketing in 2015.  In addition, a popular association changes its guidelines on native advertising, and Buzzfeed kills three articles once they found out advertisers were unhappy with them.  Rants and raves include a flawed take on marketing automation and the future of Time Inc.  This week's TOM example: the Caslon Company.

In this episode of #ThisOldMarketing, Joe and Robert discuss the LinkedIn purchase of lynda.com and what it means for LinkedIn and the content marketing industry.  In addition, the boys cover the difference between content and advertising, and if it really matters, as well as an indepth discussion about how to measure content programs.  Rants and raves include Disney and how content marketing could save the world. This week's TOM example: Mutual of Omaha's Wild Kingdom.

In this episode of PNR's This Old Marketing, Joe and Robert discuss the finer points of what content marketing really is and how it's defined. The boys go on and banter about Google's deadline for mobile-friendly sites, as well as comment on how the advertising industry is, like it or not, actually booming.  Rants and raves include Madmen and the death of publishing.  This week's TOM: Robert Half.

In this episode of #ThisOldMarketing, Joe and Robert discuss the movement by major publishers to create content "inside" Facebook's walls.  Does this mean that the future of the web could be dominated by Facebook?  In addition, the boys discuss whether "content blindness" is actually a thing, review a research study that says digital natives actually prefer print, and preview Airbnb's publishing strategy.  Rants and raves include a TechCrunch article that goes beyond what's real. This week's TOM example of the week: Pepsodent and Bob Hope.

In this episode of This Old Marketing, Joe and Robert discuss AOL founder Steve Case's take on the third era of the Internet (yes, this is such a thing). In addition, the boys ponder whether or not LEGO went off the rails with their "beauty tips for girls" section in LEGO Club Magazine. Then, more about PR's role in content marketing and a quick look at revenue models for podcasts.  Rants and raves include Starbucks and IDG.  This week's TOM example of the week: Back Country.

In this very special rant episode, Joe and Robert discuss the Starbucks move into publishing with their hire of a Washington Post editor.  In addition, the boys rant about Nokia launching a content marketing "campaign" with Wired, and then rant a little more about the term "branded content". Raves include discussion about a new formula to measure content marketing, and why it might be necessary to get a new name for podcasting.  This week's #ThisOldMarketing example: Public Accountant Magazine.