In this episode of #ThisOldMarketing, Joe and Robert inadvertantly themed this rendition the "Content Inc." episode. After Joe discusses the new platform launch, the boys dig into Mary Meeker's annual trends report. Guess what? Your buyers are now millennials. And there are quite a few opportunities just right for you (yes, you!).
After a little discussion of how startups can use content marketing, Robert lays out Google's new "Phantom" update, and why content marketing and native advertising are joined but separate. Raves include Austin City Limits and Travelers Insurance. This week's TOM example of the week: Band-Aid.
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose