

The Rainmaker Podcast
Veronica Romney
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task. That’s where the Rainmaker Podcast comes in. 'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world. These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker. We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more. Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives. Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker? Then join me each Wednesday for new episodes of the Rainmaker Podcast. Let’s make it rain!
Episodes
Mentioned books

Jun 14, 2023 • 36min
Lauren Goldstein: When CEOs Regress into Chief Everything Officers
Today I'm joined by Lauren Goldstein, discussing our experiences as fractional consultants and delving into the issue of CEOs taking on too many responsibilities. This episode discusses the psychological barriers hindering CEOs from delegating tasks and relinquishing control to scale their businesses. We delve into the challenges of balancing the visionary mind of a CEO with the discipline required of a leader, emphasizing the value of thinking time and the curse of knowledge. Discover practical strategies for steering CEOs back on track, maintaining relationship equity, and making critical hires with discernment and intuition. In this episode, you will gain insights into the challenges faced by outside consultants and the importance of speaking truth to power in real-world CEO scenarios.Learn more about Lauren:Lauren Goldstein is founder and CEO of the award-winning and globally-recognized business consulting firm, Golden Key Partnership. Her clients lovingly call her “The Biz Doctor” (which also happens to be the name of her podcast). Her superpower is helping 7-figure service-based entrepreneurs and Fortune-500 companies uncover what is keeping them stuck in the trenches of their business, so that they can have more freedom, impact, success, happier teams, and can breathe a much needed sigh of relief.Lauren's Links:Website www.GoldenKeyPartnership.comConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Jun 7, 2023 • 35min
Julie Cole: The Power of Multiple Founders: Lessons from Mabel's Labels
In this episode, Julie Cole, co-founder of Mabel's Labels, discusses the dynamics of having multiple founders in an organization. We discuss the advantages of having co-founders, such as dividing tasks and providing emotional support, as well as the significance of having a solid shareholder's agreement and the delicate balance between being accountable to one another without falling into the trap of micromanagement.Drawing from her own firsthand experiences of starting Mabel's Labels with her sister and two close friends, Julie candidly opens up about the challenges they encountered when it came to dividing responsibilities and safeguarding the integrity of their respective departments. Steeped in wisdom, she graciously imparts invaluable advice on nurturing and sustaining a healthy co-founder relationship, emphasizing the indispensable ingredients of communication, trust, and shared values. Brace yourself for an episode filled with insights that will empower aspiring entrepreneurs and ignite a passion for collaborative success.Learn more about Julie:Julie Cole is a recovered lawyer, mom of six and co-founder of Mabel’s Labels. She is an award-winning entrepreneur, best-selling author, and sought after speaker and emcee. Julie is no stranger to the media, having appeared on NBC’s The Today Show, HLN’s Raising America, Breakfast Television, The Marilyn Denis Show, CP24, among many others. Her articles have appeared in The Huffington Post, Today’s Parent, The Globe and Mail, Profit Magazine, Working Mother Magazine, and numerous websites.Julie's Links:Website: https://mabelslabels.com/Instagram: https://www.instagram.com/juliecoleincConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

May 31, 2023 • 29min
Jhana Li: Starting with Yes's and Scaling with No's
As a Visionary, it's exciting to embrace new ideas, thoughts, and opportunities. However, it's crucial to take a step back and consider the impact it may have on your team and business. In this week's episode, we have Jhana, an Operations Consultant, who emphasizes the significance of stress-testing ideas, empowering operators, and building an exceptional team that supports CEOs and their visionary aspirations wholeheartedly.We analyze the consequences of consistently embracing new ideas as a Visionary, which can result in a reactive team that drains proactivity, motivation, and trust. Additionally, we explore strategies for achieving a perfect balance between agility and stability within a startup.Tune in for valuable insights on overcoming obstacles and eliminating yourself as the hurdle your business faces while scalingLearn more about Jhana:Jhana Li has over 4 years experience as a COO and Operations Consultant for digital startups. She helps founders scale their businesses & scale themselves out of the day-to-day by training their Operator to become the Second-In-Command. Her mission lies in transforming purpose-based businesses into vehicles for growth & good.Jhana's Links:Website: https://www.spyglassops.com/Facebook Group: https://www.facebook.com/groups/spyglassopsConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

May 24, 2023 • 45min
Nicole Laino: Human Design - The Energetic Map to Understanding Yourself As A CEO
Have you ever wondered if there's a better way to understand your purpose and potential beyond traditional personality assessments? In this episode, I invite human design expert Nicole Laino to explore the fascinating world of human design. Discover how human design is different from other assessments and how it serves as an energetic map to help you understand your unique energy type, regardless of your role in life. We also cover how human design can be used in hiring and team dynamics, as well as identify how it can be used to understand one's purpose and potential.Join the conversation as we delve into the different types of human design and how to trust your defined energy. Tune in to learn how human design can help you and your team.Learn more about Nicole:Nicole Laino is a human design expert with a background that reaches all corners. From a successful acting career in Hollywood, to Goldman Sachs, to Founder of a CRM startup, Nicole has learned how organizations and people work, and she has engineered how to tap into flow. As a human design expert, Nicole helps high-performing entrepreneurs ditch burn out for good by locking in on their x-Factor and monetize their magic.Nicole's Links:Website: https://www.nicolelaino.me/Instagram: https://www.instagram.com/nicolelainoofficial/Human Design "Flow-Ductivity" Guide: https://www.nicolelaino.me/productivityConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

May 17, 2023 • 36min
Gabrielle Laura: How an Intuitive Channeler Can Help CEOs Trust Their Gut
Have you ever felt hesitant about working with an intuitive channeler? Today I'm talking with Gabrielle to discuss the world of intuitive channelling and how it can help Visionaries connect with their higher selves, intuition, and spirit team to manifest abundance. In this episode, I express my curiosity and hesitation about working with someone like Gabrielle, an intuitive channeler. Gabrielle emphasizes the importance of operating with integrity when working as an intuitive channeler and shares her thoughts on how some people in this field lack integrity.We delve into the common roadblocks that high-achieving female CEOs face when it comes to their intuition and self-worth and how working with an intuitive channeller can support them through this. Gabrielle reveals her approach to helping clients find their own answers by tapping into their intuition and empowering them to trust themselves. Tune in to this thought-provoking episode to explore the world of intuitive channelling and learn how working with an intuitive channeler can help you trust your intuition to manifest abundance and achieve your goals.Learn more about Gabrielle:Gabrielle Laura is an intuitive channeler who helps entrepreneurs tap into their intuition so they can manifest more. Gabrielle's gift is her ability to channel what's manifested for people in their lifetime and the exact resistance that's preventing that manifestation from coming forward. Through EFT tapping, somatic work, channeling, and meditation, Gabrielle can help her clients release their resistance making them wide open channels for their manifestations.Gabrielle's Links:Website: www.gabriellelaura.comInstagram: https://www.instagram.com/gabrielleelaura/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

May 10, 2023 • 44min
Fortune One: The Perfect Marketing Leader
What is my Fortune Five Framework™, and how can it help CEOs and Rainmakers operate in their zone of genius? In this episode, I'll guide you through the first Fortune, which is the perfect marketing leader.I explore the challenges that arise when marketing responsibilities go beyond their intended scope and the importance of marketing leaders serving prospects and the brand. Plus, I reveal how marketing and operations leaders work together to create a complementary team. I also delve into the importance of true leadership from all team members, no matter what their position is.And that's not all - I discuss the fast-paced nature of marketing and sales and the "Queen Bee Role" from the book "Clockwork" by Mike Malowitz. This highlights the crucial importance of protecting the role of the CEO in a company.Don't miss out on this must-listen episode, and get ready to discover the first Fortune in my Fortune Five Framework™!Links:Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: https://rainmakerresidency.com/schedule?utm_source=podcast&utm_medium=podcast&utm_term=fortune-one&utm_content=&utm_campaign=spring-enrollmentConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

May 4, 2023 • 1h 3min
Rainmaker Open House Replay
Come and listen in on the replay of my exclusive one-hour event for those sincerely considering the Rainmaker Residency™. This is a chance for you to come and experience a true open house where you’ll get to see inside the program and ask burning questions. Immerse yourself inside every nook and cranny (aka, every part of the program) as I unveil all the exclusive features available to you. No, this isn’t some webinar pitch slap. I’m actually walking you through the program, room by room.Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: https://rainmakerresidency.com/schedule?utm_source=podcast&utm_medium=podcast&utm_term=open-house&utm_content=&utm_campaign=spring-enrollmentConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Apr 26, 2023 • 42min
Why CEOs Should Not Be Their Own CMOs
Are you feeling the weight of carrying your business on your shoulders as the primary spokesperson and personal brand? Are you struggling to loosen the reins on your Chief Everything Officer title, especially when it comes to marketing? Well, buckle up because in this episode, I'm diving deep into the unique challenges faced by CEOs like you.Let's face it, trying to do it all can be exhausting and overwhelming. But I've got some game-changing insights for you. I'll share the secrets to finding the perfect marketing leader who can act as a proxy for you, not only supporting your team but also generating revenue, allowing you to finally unplug when you're out of the office.Plus, you'll learn why relinquishing control can be tough but necessary for growth and how supporting the development of your Rainmaker can free you up to be the Visionary your company needs.Trust me, this episode will be a game-changer for your business. So sit back, relax, and get ready to drop the CMO title!Join me on a complimentary Rainmaker clarity call to discuss finding the right Rainmaker for your business: https://rainmakerresidency.com/schedule?utm_source=podcast&utm_medium=podcast&utm_term=ceos-not-cmos&utm_content=&utm_campaign=spring-enrollmentConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Apr 19, 2023 • 1h
Paige Griffith: The Raw Truth Of Losing A Key Player Unexpectedly
Get ready to discover the transformative journey of entrepreneurship in this episode as I sit down with Paige Griffith, the Visionary behind The Legal Paige. Together, we uncover the raw truths about the identity shift that comes with being a CEO and founder and the challenges of delegation when your business bears your own name.From discussing the inevitability of employee turnover to recognizing the need for team evolution, we leave no stone unturned. We also explore the emotional hurdles that come with leadership during difficult times and the importance of being a compassionate and heart-centric leader who prioritizes the growth and well-being of their team.If you're a visionary entrepreneur striving to build and scale a successful business, then this episode is an absolute must-listen. Tune in for valuable insights and experiences that will help you navigate the rocky terrain of entrepreneurship with confidence and clarity.Learn more about Paige:Paige is the founder of The Legal Paige, a virtual legal educational platform working with small businesses. She is a certified Juris Doctor and holds a double B.A. in Economics and Political Science. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one and opened the doors to The Legal Paige in 2018. She helps her clients and online community run legal and protected businesses through her contract shop, podcast, YouTube channel, and blog. Her mission is to create an online space where the law isn’t so scary and entrepreneurs can get legally legit in no time. Law aside, Paige is a Montana mom who loves hiking, lake time, and a good game of Catan.Paige's Links:Website: https://thelegalpaige.com/Instagram: https://www.instagram.com/thelegalpaige/Facebook Group: https://www.facebook.com/groups/602195700208827Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th & 27th: https://rainmakerresidency.com/team-vip-intensiveConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Apr 12, 2023 • 52min
Vanessa Alzate: How To Find Your Dream Team Players
Have you ever found yourself looking outside your team or community for talent when the perfect candidate was right in front of you all along? Join us as Vanessa and Danielle from Anchored Training share their personal experiences in the Rainmaker Residency program and offer invaluable insights on building trust, validating ideas, and developing the discipline and discernment muscles.Vanessa opens up about her perspective on recognizing and developing talent within a team or community and her dedication to investing in the program. As Visionaries, we all know that recognizing and courting talent within our team is key to success. That's why we end the episode with actionable advice for CEOs on nurturing talent and creating strong working relationships. And for those aspiring Rainmakers out there, we share tips on making the decision to join the Rainmaker Residency program, recognizing your unique skills and qualities, and the importance of trust and loyalty in any working relationship.Learn more about Vanessa:Vanessa Alzate is the Founder and CEO of Anchored Training, a custom training development agency. She received a BA in both Communications & Political Science from Rutgers University, and an MS in Corporate & Organizational Communication from Northeastern University. For over a decade, she has consulted with many mid-large organizations in industries ranging from pharmaceutical sales to fashion to develop training strategies tailored to each individual organization and team. Vanessa is a dynamic educator in the classroom and works to bring that classroom experience to life online via webinar training and eLearning.Vanessa's links:Website: https://www.anchoredtraining.com/Tiktok for learning and development they have resources here: https://www.anchoredtraining.com/tiktok-resourcesTransform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th & 27th: https://rainmakerresidency.com/team-vip-intensiveConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.