

The Rainmaker Podcast
Veronica Romney
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task. That’s where the Rainmaker Podcast comes in. 'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world. These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker. We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more. Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives. Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker? Then join me each Wednesday for new episodes of the Rainmaker Podcast. Let’s make it rain!
Episodes
Mentioned books

Apr 5, 2023 • 49min
Shannon Matson: When Killer Marketers Need Other Marketers On The Team
Get ready for an insightful conversation with Shannon from The Social Bungalow as we explore the key to complementing your marketing team rather than competing with them. Shannon shares her expert strategies for dividing and conquering marketing lanes, leading to successful collaboration and shared learnings. But that's not all! Shannon also opens up about her personal experiences with imposter syndrome and gaslighting, sharing her inspiring journey to finding space to have a "hot take" and move forward. She encourages entrepreneurs to step out of shame and replant themselves in a bigger pot to grow their roots.Shannon also emphasizes the importance of being real in both personal and professional relationships and how this authenticity can lead to real results and lasting connections. Don't miss out on this episode packed with expert insights and strategies for your brand's marketing success.Learn more about Shannon:She’s the CEO and Founder of The Social Bungalow, an education company that helps entrepreneurs structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.Shannon's Links:What’s Your Business Blindspot Quiz: https://thesocialbungalow.com/blindspot-quizInstagram: https://www.instagram.com/thesocialbungalow/Website: https://thesocialbungalow.com/Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th & 27th: https://rainmakerresidency.com/team-vip-intensiveConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the fo

Mar 29, 2023 • 28min
Doer vs Dream Marketing Teams
Have you ever felt like your marketing team could be so much better? Perhaps you're a part of the team, and you see the incredible potential that is just waiting to be unlocked. But unfortunately, the team is not running as smoothly as it could be.If you're finding that your team is simply ticking off tasks and leaving it at that, or if mistakes are happening during launches, or if everyone is looking at you for answers, but you can't give enough time to them with everything else going on, then you might be on a doer team. But don't worry, the issue is not uncommon. In fact, most online Visionaries have doer marketing teams when what they really need is a dream marketing team.In today's episode, I will outline not only the difference between the two types of teams but also how you can identify if you're on a doer team. And that's not all - I'm also going to share how a dream team is possible and can work smoothly, just like you've always dreamed of.So get ready because I'm going to break down the top 3 things that can convert doer teams into dream teams in this episode.Transform Your Marketing Team of Doers into a Dream Team of Strategic Leaders In This Two-Day Live Intensive on April 26th & 27th: https://rainmakerresidency.com/team-vip-intensiveConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Mar 22, 2023 • 37min
Alexis Dean: Why CEOs Are Dumping Their Own Masterminds
If you've started to resent the program you have created and are worried you are outgrowing your audience or questioning it, in this episode, Alexis and I discuss how it could just be down to a lack of awareness and intentionally about how you put the mastermind together and how you show up inside of it.Join us as we dive into the topic of masterminds with our guest, Alexis Dean, founder of The Dovetail Community of Women Entrepreneurs. Alexis shares her experience and insights on why successful women are closing down their masterminds and how you can avoid falling into the same trap.Alexis shares her tips on removing yourself as the focus of the mastermind and becoming the steward of the community instead of the coach. We also discuss the importance of adjusting the power dynamic, separating the mastermind from being a space where everyone looks at you to lead, and creating a two-way street where you can receive and give. Plus, we touch on the importance of psychological safety in a mastermind and how it takes time to receive so that you don't disrupt the balance in the community.But that's not all! We explore the impact of building a team from a following of people who aspire to be the CEO rather than hiring individuals who want to grow the company. So, if you want to learn how to create a successful and thriving mastermind community instead of running from it and closing it down, don't miss this episode!Learn more about Alexis:Alexis Dean is the Founder of Two Roads Team Development, and The Dovetail Community of Women Entrepreneurs. With more than fifteen years experience and post-grad education as a professional facilitator, trainer, speaker and community leader, Alexis is passionate about psychological safety, team development, and supporting established entrepreneurs within a deeply connected community.Alexis' Links:Dovetail Instagram: https://www.instagram.com/dovetailcommunity/Alexis Instagram: https://www.instagram.com/alexis.dovetail/Website: https://dovetail.community/Dovetail Summit 2023: https://dovetail.community/summitConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrs

Mar 15, 2023 • 43min
Dr Jordin Wiggins: CEOs Missing Out On A “Return On Intimacy”
Did you know that research shows that 50% of women will suffer from sexual dysfunction at some point in their lives? Today I am joined by Dr. Jordin Wiggins, a specialist in intimacy and feminine burnout, to explore this. We discuss the concept of feminine and masculine energy and how this plays a significant role in our intimacy, as well as the different parts of ourselves, from how we show up in business to our family and with our partners.It's often the case that we only ever address our lack of intimacy when there's a problem, but Dr. Jordin encourages us to be more proactive in nurturing this aspect of our lives. She explains how many successful, high-achieving women suppress their feminine energy and how this can impact their intimacy. Tune in to this insightful conversation as we explore the role of intimacy in our lives and how to achieve a better return on this valuable investment.Learn more about Dr. Jordin:Dr. Jordin is a Pleasure Expert, Naturopathic Doctor and Author. She is the CEO of the Pleasure Collective, a coaching community for CEOs and founders who want to be as badass in the bedroom as they are in the boardroom. She is the author of The Pink Canary, an investigation into the hidden secret to optimal women’s wellness and podcast host of The Pleasure Principles. She is a regular contributor to articles and TV, including Cityline, Cosmopolitan, and The Washington Post, advocating for women’s health and right to pleasure.Dr. Jordin gets it, because she was there too. A burnt out, divorced, owner of a 7 figure women's health clinic, feeling stuck and uninspired. Combining her years of medical and holistic knowledge with personal experience and exploration, she unlocked her desires, attracted her reality as a fulfilled CEO, mom, stepmom, doctor, friend, lover, and women’s wellness advocate. She believes that great sex is just the beginning - everything comes when you learn how to receive: better sex, better health, more wealth.Dr. Jordin's Links:Website: https://www.thepleasurecollective.com/Instagram: https://www.instagram.com/drjordinwiggins/The Pleasure Fundamentals LIVE Event https://www.thepleasurecollective.com/fundamentalsConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Mar 8, 2023 • 43min
Gloria Chou: Healing Generational Trauma As A Leader
In this episode, we explore the concept of generational trauma as a leader with special guest, Gloria Chou. She opens up about her own journey of burnout and how focusing on the energetics of her body helped her reconstruct her relationship with money and her mother. Joining in on the discussion, I share my own experiences with generational trauma and how it has affected my work ethic and tendencies towards overachieving.We also explore the impact of generational trauma on successful businesses and how expectations can sometimes lead to sudden shutdowns. As a leader, Gloria shares her insights on empowering your team by focusing on your feminine energy and leading with an open fist.If you're ready to start on the journey of healing your generational trauma, stepping into your leadership role, and empowering your team, then don't miss out on this episode!Learn more about my guest:Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 40+ podcasts.As a former U.S. Diplomat that’s never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so that all founders—especially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank.Gloria's Links:Instagram: https://instagram.com/gloriachouprPR Secrets on demand masterclass: www.gloriachoupr.com/masterclassConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Mar 1, 2023 • 36min
Danielle Wiebe: Collaborating With Your Direct Competitors
Are you hesitant to collaborate with your direct competitors? Well, fear not! In today's episode, Danielle shares her insights, and practical tips on how collaborating with competitors can actually be beneficial for both parties.She explains why it's essential to have confidence in your unique spin on your business and why putting another business down or comparing their features to yours is never productive. But how do you actually collaborate with your competitors? In this episode, we explore different collaboration opportunities, from joint products to speaking engagements and email list swaps. As well as how to transition from business 'friends' to collaborators and how to overcome the awkwardness that may arise.So, whether you're a business owner or entrepreneur, join us in this insightful and practical episode on how collaborating with competitors can benefit both parties and the industry as a whole. Don't miss out on the opportunity to learn how to grow and succeed together!Learn more about my guest:Danielle is a community builder, collaboration expert, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 11 years of entrepreneurial experience in multiple different industries, (Including Sales for High-End Electronics, Health & Wellness, Weddings, Conferences & Digitial Marketing), Danielle loves teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses without having to work around the clock.In the first 5 years of building Business Babes Collective, Danielle and her Team were able to launch into 5 chapters across North America. In 2020, the business was re-imagined with a huge emphasis on providing digital resources and support for Female Entrepreneurs.Danielle's Links:Website: https://www.businessbabescollective.com/Podcast: https://www.businessbabescollective.com/podcastInstagram: https://www.instagram.com/businessbabesco/Danielle's Instagram: https://www.instagram.com/danilivinglife/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

9 snips
Feb 22, 2023 • 42min
Audrey Saccone: Launch Manager Do's and Don'ts
Join us on this week's episode as we sit down with Audrey, a seasoned Launch Manager with experience working with Marie Forleo, Sophia Amoruso, and other big names in the business world. Audrey and I will share our insights on the differences between Launch Managers and Marketing Rainmakers and why a launch manager can be a long-term part of your team, not just for a one-time event. Discover the best ways to utilize a Launch Manager and how Audrey helps visionaries take their ideas, assess what can be done realistically, and brings them to life. In addition, Audrey will talk about what happens in the case of last-minute launches and what kind of runway her team needs for a successful launch. Hear about different scenarios where a Launch Manager can be used, from live launching to turning an offer evergreen. Lastly, Audrey will share her thoughts on launch fatigue and launch methodology.Learn more about Audrey:Audrey Saccone is an experienced marketer and launch strategist with multiple 7- and 8-figure launches under her belt. Following 5.5 years in the non-profit sector, Audrey moved into the online marketing space, where she's worked for major players like Marie Forleo and Sophia Amoruso.Today, she serves the online business community through her full-service marketing and launch agency, Audrey Digital, and her education platform, Launch BFF. She takes the tried-and-true methods she's learned from working with the best, coupled with a healthy dose of resourcefulness, to help established entrepreneurs find success with tools and strategies that work and are the most authentic to them.Audrey's Links:Launch BFF Website: https://www.launchbff.com/ Instagram: https://www.instagram.com/launchbff/ Audrey Digital Website: https://www.audreydigital.co/ Instagram: https://www.instagram.com/audreydigital/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feb 15, 2023 • 1h 1min
The Product Boss: Compassion & Conflict Within A Partnership Dynamic
Uncover the secrets to successful partnerships with Minna and Jacqueline, the Co-Founders of The Product Boss! These two experts have seen both the highs and lows of partnerships, but their current collaboration has stood the test of time. Join us as we take a deep dive into their journey to finding the perfect partnership, from how it all started to how it's grown and evolved over the years. Discover the dynamic of who leads as the Driver and Visionary and how they work together to bring their vision to reality. Get a unique insight into the similarities and differences in their perspectives on time and money, and find out how they handle conflicts with empathy and compassion. This episode is a must-listen for anyone in a partnership or considering one. Don't miss this chance to learn the key ingredients for a thriving partnership!Learn more about Product Boss:Jacqueline Snyder and Minna Khounlo-Sithep are the combined force behind The Product Boss Podcast. They have grown a community of high-achieving product-based small business owners and have helped them scale their physical product businesses through masterminds, group coaching and digital courses designed specifically for product-based business owners ranging from start-up conception to multi-million dollar companies. Together their goal is to change the landscape of product entrepreneurship by connecting women around the world through a blend of real-life business tactics, creative strategy and modern leadership.The Product Boss Links:Website: https://www.theproductboss.com/Podcast: https://www.theproductboss.com/podcastInstagram: https://www.instagram.com/theproductboss/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Feb 1, 2023 • 49min
GeekPack®️: Inside Look Into The Visionary CEO & Marketing Rainmaker Relationship
Today we are exploring the dynamic relationship between a Visionary CEO with a big drive and big goals, and her talented and badass Rainmaker, who also happens to be step-mom and daughter. Tune in as we delve into how this dynamic started. You'll hear from Julia, the Visionary CEO, as she shares where her vision comes from and why it means so much to her, and from Beth, the Rainmaker, as she explains how she got behind Julia's vision and how the relationship was formed from being step-mom and step-daughter. We explore how Beth learned her skills through grit and hard work and how Julia has helped her grow as a leader. Along the way, we'll discuss their different personalities and how this dynamic works. We'll also outline the recipe for success between this duo, from not surrounding yourself with 'yes' people and being pushed out of your comfort zone to hiring students who are already bought into the organization's values.Learn more about my guest, Julia:Julia has taught over 3,200 women (and some awesome men) to say "YES" to learning tech skills (most of whom never considered themselves techy in their lives)! She is a (former) military wife, self-taught web developer, lover of location independence, and a passionate advocate for women in tech! In the pursuit of her own career and career progression, she taught herself how to code. It was love at first sight and learning this one skill has changed her life in ways that she never thought possible.Julia is incredibly fortunate to run her multiple 7-figure business from the comfort of her sofa (or wherever in the world she might be)... All because she stumbled upon tech and learned marketable in-demand skills! Empowering women and seeing others succeed is the biggest motivator for Julia. And so, she created a platform to teach others the skills that allowed her to take back control of her life and start living on her own terms.Learn more about my guest, Beth:Beth has 7+ years of experience as a marketing and ops lead. In the last 4 years with GeekPack, she has planned and executed 7 major online events, resulting in over $1.4M in revenue. Her innovation and flexibility has built a sustainable ecosystem for marketing and sales, which can ride out any market conditions. Beth is passionate about empowering team members to act within their zone of genius and creates opportunities for growth within individual roles.Julia's Links:https://go.geekpack.com/geekpackConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Jan 25, 2023 • 54min
Dana Malstaff: What To Do When Your Team Stops Communicating
Being a parent impacts the way you lead your business as a Visionary, and today I'm joined by Boss Mom, Dana Malstaff, to discuss what that teaches you. Dana first shares how Boss Mom was created, from being fired and falling pregnant to writing a book that paved the way for the Boss Mom business.We explore the evolution of her team as Dana shares her first hire, from helping a few hours each week to pitch her on podcasts to now having an expansive team of incredible women who support her growth. Dana shares what she could have done differently with her team from the beginning, from hiring locally and within her community to finding a Rainmaker rather than a Project Manager. Dana and I discuss project management and communicating with your team on hitting deadlines and completing tasks. Dana shares how she trains her team to prepare them to be open with communication and feedback. She also talks about how one of her team members can call her out in a loving way and how this relationship came to be over time. Learn more about my guest:Dana Malstaff is the Founder of Boss Mom and creator the Nurture to Convert Society. She is a mother, author, speaker, messaging strategist, podcaster, blind spot reducer, and movement maker. She believes that too many brilliant moms are struggling to figure out how to grow their business while balancing all that is required to be a good mom, partner, and woman. So many moms are trying to grow their business using trends that feel inauthentic and aren't realistic for their inconsistent schedules. She has helped thousands of women become known for their brain and not their dance moves.Dana's Links:Reels with Integrity Masterclass www.boss-mom.com/reelsWebsite: https://boss-mom.com/Instagram: https://www.instagram.com/danamalstaff/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.