

The Rainmaker Podcast
Veronica Romney
Stepping into leadership isn’t for the faint of heart. It's a gladiatorial arena, an unceasing battle against time, expectations, and the pressures of creating impact. For Marketers at every level, the leap from being a leader to becoming a Rainmaker – a master of self, team, role, and impact – often feels like an impossible task. That’s where the Rainmaker Podcast comes in. 'Elevating Marketing Leaders' is not just a tagline – it's a mission. Each episode is filled with genuine, unscripted conversations with trailblazers from every corner of the business world. These aren’t just marketers from big brands with huge budgets. These are the Marketing Leaders who have transcended the norm, overcoming obstacles and achieving the extraordinary. And inside, they’re sharing the hard-earned victories and the lessons from their struggles, giving you an insider's perspective on what it truly takes to become a Rainmaker. We expose the conversations usually brushed under the rug and unmask game-changing strategies that are rarely discussed, like handling burnout, justifying the need for support, articulating ROI, managing 'drive-by' crises, and more. Here you’ll find your safe space, a place where the pressures of time take a backseat, allowing you to focus on your career growth and well-being. Our goal is to inspire, providing you with the insights and tools to master your role, nurture your team, prioritize your well-being, and evolve into a career-advancing Rainmaker. Because that’s where innovation truly comes alive – at the intersection of principles, good practice, and diverse perspectives. Are you ready to elevate, step into your fullest potential, and embrace the journey to becoming a Rainmaker? Then join me each Wednesday for new episodes of the Rainmaker Podcast. Let’s make it rain!
Episodes
Mentioned books

Jan 18, 2023 • 30min
Hannah Nieves: Pulling Off Being A Multi-Passionate CEO
Do you sometimes find it hard to dial down and focus on one thing because you're multi-passionate? Today's guest shares her story on just that, and yet how she enjoys being multi-passionate as it keeps things fun and challenging every day. Today's guest is Hannah Nieves, a multi-passionate Visionary with three successful brands. Hannah shares her journey from being multi-passionate, even from a child.Hannah takes it back to the beginning of how she was able to grow her three successful brands by listening to her gut and moving fast with her decision-making. She shares her advice to CEOs who are in the trenches who are working from the bottom up on how she can consistently access the balcony perspective of what she is doing. We discuss how Hannah invites her team to co-create and to feel involved in the direction of the business they are a part of rather than feeling left behind in the fast pace nature.In this episode, we also explore the type of candidates who could be working for multi-passionate CEOs and what to expect when working alongside them. As well as how the current economy shouldn't hold you back from growing your business.Learn more about my guest:Hannah Nieves is a multidisciplinary entrepreneur, creative visionary and voice of inspiration for many. As a recognized expert in marketing, branding and PR, Hannah has been featured in Forbes, Nasdaq, In Style, Business Insider and has spoken at Northeastern University and Nasdaq Entrepreneurial Center. With a Bachelors of Business Administration from the AACSB accredited, Lubin School of Business. Hannah is the founder of Hannah Nieves Consulting, a full service consulting agency, HN Haus, a network and business education platform for multi-passionate women, and This Hudson Studio, a multifunctional creative studio in the Hudson Valley. Hannah truly loves the work she does and created this business out of the sheer passion of being able to serve multidisciplinary founders. Since its inception Hannah has served hundreds of brands from across the globe and regularly talks about entrepreneurship on her top rated podcast, HN Haus.Hannah's Links:Hn Haus: https://hnhaus.com/Website: www.hannahnieves.coInstagram: www.instagram.com/hannahmnievesFacebook Page: https://www.facebook.com/hannahmnieves/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Jan 11, 2023 • 48min
Dr. Hope: Nailing Entrepreneurship, Failing in Parenting
Today I'm bringing on my parenting coach Dr. Hope to highlight why it feels like I'm nailing entrepreneurship, yet I'm failing at home as a parent. My husband and I often joke about what area is the hardest in our lives, from parenting and entrepreneurship to marriage, and why it feels like every day is groundhog day as parents.We discuss the common themes, fears, and complaints among powerful entrepreneurs who are navigating parenting. I open up about my fears and feelings around parenting and how I had to relearn creating boundaries with Dr. Hope's guidance. Dr. Hope shares what compassionate curiosity is, what our child behavior means and how to create adults that access their feelings in a safe way.Learn more about my guest:Dr. Hope Seidel is a mother of two young adults, a pediatrician and business owner, and a private consultant for powerful women and men who find parenting more challenging than their jobs. She coaches parents 1:1 to shift their mindset and improve their leadership and confidence. And ultimately to improve their connection with their kids.Dr. Hope's Links:Website: https://parentwithhope.com/Instagram: https://www.instagram.com/parentwithhope/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Jan 4, 2023 • 50min
Heather Chauvin: The #1 Secret To NOT Burning Out My Business, Team, and Self
How we show up as leaders at home and work usually differs, you may be like today's guest Heather, who had a disconnect between being a fantastic leader in her business and feeling like she was failing as a parent. Today's interview explores managing your feelings, energy, and triggers at home and in your business.Heather shares her journey between wanting to be a good mother and feeling fulfilled in her career. We explore how you might be addicted to stress and adrenaline and the importance of looking for that high outside your business. We discuss not reacting when you're in your red zone, how Heather operates to ensure her team feels supported even when they mess up, and how she leads by taking ownership of her trigger and the story it's telling her. In this episode, Heather also shares why you should manage your energy, not your time, and her workflow for processing her emotional regulation.Learn more about my guest:Heather Chauvin is a leadership coach who helps ‘successful’ women courageously and authentically live, work, and parent on their own terms. Heather started her career as a social worker helping adults understand children’s behavior. But it wasn’t until 2013 when a stage 4 cancer diagnosis pushed her to take a deeper stand for change, uncovering how cultural expectations sabotage our dreams. She has been featured in Forbes, Entrepreneur, Real Simple Magazine, Mind Body Green, Google, and more. When Heather isn’t working, you will find her living out what she teaches which may include kayaking Alaska, snowboarding, hiking, or anything else that challenges what she believes is possible for herself (and inviting her children along the journey). Life is full of opportunities. It’s time to feel alive.Heather's Links:The Energy Finder QUIZ. This quiz takes less than 2 minutes, and helps you identify where to focus, so you can conquer your dreams (without feeling like you’re failing as a mother): https://heatherchauvin.com/lifequizInstagram: https://www.instagram.com/heatherchauvin_/Website: https://heatherchauvin.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

4 snips
Dec 28, 2022 • 31min
Emily Reagan: Marketing Rainmakers vs Unicorn Assistants
There are a lot of titles in the industry, and we understand that it can feel overwhelming to know which title and role you need to fill for your business. In today's episode, Emily Reagan explains how she landed on 'Marketing Assistant' as her title as she initially struggled to define how she assisted Visionaries. We compare the difference between Marketing Rainmakers and Unicorn Assistants and explore the point in your business where you would consider bringing on a Rainmaker to support the Assistant and relieve them of the duties that the Rainmaker should be fulfilling.Emily shares a typical day for a digital marketing assistant on behalf of an organization. I clarify what a Rainmaker does to help you understand the differences between these two team members. Then, we outline a Frankenstein role and how to avoid creating a role like this in your business by setting your team members up for success and getting the most out of them.If you need help determining what level of support you need in your business, listen to this interview as we help you identify which team member you need so that you can understand who you might need to hire to help support your marketing growth.Learn more about my guest:Emily Reagan is a jill-of-all-trades when it comes to digital marketing and techie skills. She’s worked as a behind-the-scenes digital marketing implementer working with many creatives and furniture painters: Jennifer Allwood, Tracey Bellion, Miss Mustard Seed, Wendy Batten, and more, to grow their online businesses. She’s the founder of the Unicorn Digital Marketing Assistant School, where she teaches women the digital marketing skills to get hired online as an in-demand, highly sought-after unicorn digital marketing assistant.Emily's Links:Hire a Unicorn Digital Marketing Assistant: hireaunicorn.comFree Digital Marketing Training Series: https://emily-reagan.mykajabi.com/trainingWebsite: https://emilyreaganpr.com/Instagram: https://www.instagram.com/emilyreaganpr/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Dec 21, 2022 • 40min
Jessica Marx: Multi-Billion Dollar Start-Up Philosophies
Are you asking yourself if it's the right time to relinquish sales to another person, and you're unsure if you are ready or even the type of person you should be looking for, today's guest, Jessica Marx, shares with you her multi-billion dollar start-up philosophies.We discuss building your sales team as a Visionary and how selling in the online wild west is different from other arenas. Jessica explains why you're holding your business income back by being the only salesperson and how you can bring people in to help you sell your offers. She also outlines how she helps guide entrepreneurs who feel bad at sales to be confident in training a team member to soar at selling their business offers. This episode also explores the sales onboarding process and Jessica's tips on compensating your team members. So whether you think you're ready to bring on a sales team member or not, listen to this interview to prepare you for when the time comes. Learn more about my guest:Before Jessica launched her firm in 2018, she oversaw national sales and corporate strategy for a multi-billion dollar start-up. She was responsible for managing $100 million plus in annual budgets and over 500 employees. Jessica worked alongside the CEO and Board of Directors to develop strategies for the company's operational and sales divisions.After having her twins four years ago, she realized going back to an incredibly demanding executive role working 80 hours a week wasn’t for her anymore. Jessica wanted to be present for her family and have the freedom she had long dreamed of.Using her knowledge and experience, Jessica has now generated over EIGHT FIGURES in revenue for her clients, applying the same methods she utilizes for her own success. Throughout her career and building four businesses from the ground up, Jessica knows what it’s like to feel the fear, test the limits, and take the risks. Now, she teaches women just like you to do the same.Jessica's Links:Website: https://thejessicamarx.com/Instagram: https://www.instagram.com/thejessicamarxConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Dec 14, 2022 • 43min
Shana Lynn: Community Manager's Return on Retention
We spend a lot of time marketing and converting prospects, and this is my world, but it pains me to see these marketing strategies focus on the front side, but lack on the back side, and our customers aren't getting the same energy. So today, Shana, the community strategist behind many of the 7 & 8-figure brands, joins us to explore the power of communities inside your business.We discuss the evolution of communities, from growing a baby community to when you require support, the mistakes that happen when growing communities, and why you shouldn't just cherry-pick a community manager from your community. Shana explores where to look for quality community managers, from inside your communities to hiring externally. We also discuss the three reasons community managers play an important role in your business.In this episode, I opened up about being scared of a community that would get too big for me to handle and the potential of them turning on me. If you feel this too, Shana shares what to do if a community gets to that level.Learn more about my guest:Shana is the community strategist behind many of the 7 & 8 figure brands you love. With more than a decade of experience, she’s been speaking about online communities since 2008. She’s worked with industry leaders such as Stu McLaren, Jennifer Allwood, and Corinne Crabtree to help guide their community strategy and empower their community teams. As the founder of Community Cultivated, Shana helps online business owners maximize their profit and multiply their impact through community consulting, training, and support.Shana's Links:Podcast: communitycreatorspodcast.comWebsite: shanalynn.comInstagram: @shanaspeaksFB: Facebook.com/shanaspeaksConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrsSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Dec 7, 2022 • 38min
Amanda Christine: 7 Levels Deep Interview Gamechanger
Are you currently facing challenges in recruiting team members? Today my guest, Amanda, shares her journey of team expansion, from the support she needed around her when she ran local events to now expanding her team to support her now she is traveling. We explore the challenges from recruiting locally to finding a team near her events and how Amanda finds high-quality team members.Amanda shares her insights into what Visionaries can do to attract and retain world-class players. I also share with you the 7 Levels Deep Interview exercise that I picked up when I worked with Dean Graziosi and Tony Robbins and how this helps you know the interview candidate's true values. If you want to hire world-class team members, listen to this interview.Learn more about my guest:Amanda is the founder of the Society of Women Business Owners (SOWBO), a membership community recognized for connecting, exciting, investing, and challenging female entrepreneurs. Amanda wants to live in a world where success is measured by genuine relationships, messy vulnerability, and passionate risk-taking. When she’s not working with business owners, you can find Amanda sipping coffee and intensely reading or writing at her favorite local coffee shop.The SOWBO community was truly born out of a need for authentic, intimate, & trusted relationships. We recognize that isolation is a dream-killer and that rising together is how we all win. Every aspect of SOWBO was designed for real women who desire profitable businesses. Trusted friendships are our main offering – everything else we do is created by requests from the women in our community.Amanda's Links:Website: https://sowbo.org/Facebook: https://www.facebook.com/SOWBOofficial/Instagram: https://www.instagram.com/sowbo_official/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Nov 30, 2022 • 40min
Tina Tower: Managing Teams Across The World
I'm joined today by Tina, who is sharing how she manages to operate her organization with a global team with so many different cultures. Tina talks about how she leads her team through the times when she is dealing with conflict to praise, with not only varying cultures but working all around the world from each other.In this episode, we discuss how things have changed since the great resignation, and the changes in the economic climate have impacted working with a global team. Tina shares how she manages her teams, from weekly team meetings to systems, as well as giving some of her staff a work phone so they can separate work and life when they are operating opposite hours to one another. Whether you have a global team or aspiring to have one, this episode is a great insight into how Tina has successfully built a business globally.Learn more about my guest:Tina started her first business at the age of 20, and went from owning a small suburban tutoring centre and educational toy store, to a licence program and then a franchise by the age of 27. After 5 years of franchising Tina opened 35 Begin Bright centres with 120 staff.After Begin Bright was acquired by an International education company in 2016, she started business coaching other people to scale their serviced based business. Tina found herself repeating a lot of the same fundamentals again and again to people who were paying top dollar for private coaching. So, she put the repetitive content into an online course. It went off!Tina has helped hundreds of people package their expertise into an online course and launch it to the world, and through her program, Her Empire Builder is on a mission to help 100 women build a $1 million a year business by 2025.Tina's Links:Website: https://www.tinatower.com/Her Empire Builder: https://herempirebuilder.com/Instagram:https://www.instagram.com/tina_tower/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Nov 23, 2022 • 45min
Stephanie Dove Blake: Insane Team Retention Within An Agency
Want to know how to craft a fantastic team as an agency owner? Today I'm joined by Stephanie Dove Blake, who shares how she finds her team members, builds them up into powerhouses, and supports them to thrive inside and outside her business. In this episode, Stephanie talks about why she uses personality assessments to empower her team to know themselves better so that they can work better as a team and allow her to be a better leader.Stephanie's team is majority working moms, and she shares how she has set her business up to support her team and leads in a way that makes her team feel safe to work at home with their families. In addition, we discuss how she crafts her team, who only sometimes have the necessary experience, into experts in the field using her training methods. You'll love this episode if you're curious about growing a team inside your agency that doesn't have high turnover and embodies a culture.Learn more about my guest:Stephanie Dove Blake is a Two Comma Club Award winning techno-geek that helps passionate & innovative entrepreneurs revolutionize their world by enabling them to get clear on their message and past the hurdles keeping them from their dreams.Through her million dollar digital ads agency, Social Sparrow, she enables business owners to create and implement a plan to dominate their industry and live "FULL OUT" in their calling via high converting sales funnels, cutting edge Facebook Ad Strategy, and killer messenger bot strategy.Stephanie is the wife to a red-bearded hero, mother to 4 extroverted blessings and a lover of all things marketing, Back to the Future, Princess Bride & BlueBell Ice Cream.Stephanie's Links:Instagram: https://www.instagram.com/stephydove/Facebook: https://www.facebook.com/stephaniedoveblake/Website: https://www.stephaniedoveblake.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Register for the Rainmaker Residency™ Open House on Nov 23, at 01:00 PM ET: https://bit.ly/rropenhouseIf you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/How I Turn Your Team Member Into A Revenue Generating Rainmaker For Your Company, Take a look at my Fortune 5 Framework™ Syllabus for FREE! https://rainmakerresidency.com/optin-rrSkip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Nov 16, 2022 • 1h 16min
The Journey of Becoming a Marketing Rainmaker (Alysha's Story)
Curious about what a Rainmaker is? Today I'm joined by the Rainmaker of Powerplay, Alysha Nazabal. Today's interview discusses what a Rainmaker means to Alysha and her journey from Marketing Assistant to Rainmaker. Alysha is among the 1% of Rainmakers, and we dive into the experiences that have helped her step into her fierce leadership role. From spending 10 years with a company that didn't see her value to now becoming the Rainmaker for a Visionary who adores her, you'll hear Alysha's story in this interview.At the start of Alysha's career, she was told that she would never succeed if she didn't get a college degree. We dive into what impact this had on her and how she could finally stop telling herself this story once she met her current Visionary. If you feel like you're in a depleting situation and think there are no good CEOs and companies, listen to this interview with Alysha as she shares how things turned around for the better.Learn more about my guest:Powerplay Website: https://wearepowerplay.com/Connect with Veronica on Instagram: https://www.instagram.com/vromney/Register for the Rainmaker Residency™ Open House on Nov 23, at 01:00 PM ET: https://bit.ly/rropenhouseIf you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.