The Rainmaker Podcast

Are you currently in the process of expanding your team, maybe you keep facing hurdle after hurdle and can't seem to find the right candidates? Today I'm joined by Laura Couvillon, a Recruiting Specialist who works with online entrepreneurs to help them add to their dream teams. Laura shares with us today how to navigate the Digital Wild West to successfully grow your team, reduce the churn rate of your employees and contractors and gain more clarity in what roles you need to expand.We discuss the pitfalls of recruiting in the online industry and what Visionaries can start to do so they can get it right, and prepare themselves to have success when bringing on new team members. This episode is also great if you're a Rainmaker looking for your next organization to place your mark on but you have been potentially burnt in the past. Laura talks about how contractors and employees can set themselves up to find their perfect role, from how to prepare for initial conversations to ways of growing within a company.Learn more about my guest:Laura Couvillon is a Recruiting Specialist, Co-Founder, and CEO of IntegrateUp - a recruiting agency for online entrepreneurs. She describes herself as a professional matchmaker - creating long-term relationships between entrepreneurs and new hires in order to create dream teams.Laura is a business owner, wife of 14 years, and mom to three kiddos - Elizabeth, Caleb, and Jacob. When she is not serving as a matchmaker, you’ll find her having FUN...because she is an enneagram 7! That fun includes playing with her kids, date nighting with her hubby, getting outside, and planning/dreaming/taking vacations!Laura's Links:Website: https://integrateup.co/Facebook Group: https://www.facebook.com/integrateupConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Are you curious to know about my Rainmaker story? I couldn't share it by myself, so I'm switching seats, and Alysha Bell, a Rainmaker inside the Rainmaker Residency™, is interviewing me today. I'm opening up and telling my story of being the Rainmaker for some of the biggest brands in the world.We start by bringing it back to my childhood to uncover my work ethic and how my parents, who ran their company for over 30 years, helped craft me into the woman I am today. I share my experience from being a Marketing Intern at an MLM to becoming a Director of SEO & PPC in my twenties and re-building the team from the ground up.I share my first step into being a Visionary, from dropshipping bulk candy to side-hustling building my agency alongside growing my family. But when the pandemic hit, like many, my life changed completely. I took a step back and started working with some of the biggest brands from Pete Vargas to BossBabe. I discuss what it was like working as the Chief of Staff inside BossBabe, and how I eventually also became a Rainmaker for them too.Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source Rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Worried about crossing your t's and dotting your i's as your brand is growing? Today I'm joined by Brittany Ratelle, an attorney for creators and online business owners, and she shares with you how to protect you and your business legally as your brand exposure increases. We discuss a handful of different legal do's and don'ts in today's episode, sharing the common pitfalls that happen throughout the growth stage and what you can do to prepare yourself for the future. Whether you're in team expansion mode and you are wondering how you should legally classify your team that is helping you expand your business, or curious at what point you should trademark the ideas you have, we touch on so many areas in this episode. From how to manage the legalities behind business partnerships, Instagram giveaways, and the confusion behind the terms, to working with affiliates and how to protect your brand and educate your affiliates on how to use the assets correctly, you'll leave with a notebook full of areas you might need to tidy up in your business. And if you're a team member or looking to work with a brand with high exposure we cover how to protect your brand and previous work inside of your employment contract.  Brittany shares that you should set up your business as if you're building an empire to last (even if this isn't in the roadmap) to ensure you're protected as your brand exposure increases.  Learn more about my guest:Brittany Ratelle is an attorney who helps creators and online business owners become more confident entrepreneurs. She has helped hundreds of founders protect and grow their brands and has worked with the Bucket List Family, Blogilates, Sharon Says So, Glo Atanmo, Jordan Page, Ashley Lemieux, Cake by Courtney, Kelsey Nixon, Six Sisters and others.  With a background in PR, marketing, and law, Brittany helps modern entrepreneurs navigate the digital landscape without losing their minds (or sense of humor). She believes in the power of cute office supplies AND good contracts and hosts a weekly podcast, Creative Counsel for Entrepreneurs, with business tips and inspiring founder stories from successful creative entrepreneurs. Brittany lives with her hunky husband and four kiddos in her beautiful hometown of Coeur d'Alene, Idaho but helps clients all over the US. She also runs an e-commerce shop selling DIY legal resources called Creative Contracts.  Brittany's Links:Instagram: https://www.instagram.com/brittanyratelle/Website: https://brittanyratelle.com/Grab your contract templates: https://creativecontracts.co/Launch Legal Workbook, download for free: https://brittany-ratelle.mykajabi.com/Legally%20Legit%20Workbook  Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-report

From clashing at the beginning of working alongside each other to now creating a bond beyond business, I'm joined by Adrienne Richardson as we share our journey of flipping the script. In this episode, we discuss the importance of changing the narrative as leaders and team members, as companies and vendors, and as people. Adrienne state's that when you aren't so focused on yourself as a leader you can flip the script by becoming curious, being humble, and having integrity. Adrienne shares that trust and respect are of high importance when it comes to leading her team and how that ripples throughout her company. One of her favorite aspects of running a business is serving her team, pouring into them, and letting them shine and operate at their best, Adrienne talks about how it's a two-way street, to ensure when you're hiring and cultivating a team they embody your values and trust. Learn more about my guest:Adrienne Richardson is the owner and founder of Powerplay Media. She is the Facebook Ad Strategist running campaigns for many of the ads you see on Facebook every day. She has spent more than 9 years and over $15 Million in ad spend mastering the Art and Science of using Facebook Ads to generate more than 450,000 leads and $75,000,000 in sales for her clients. She has helped over 6,000 high-level business owners create marketing strategies that allow their business to exponentially grow their revenue and impact in the world. She has worked with some of the top names like Digital Marketer, Pete Vargas, Russ Ruffino, BossBabe, Michael Hyatt, Jen Gottlieb & Chris Winfield, Shanda Sumpter, Kendall Summerhawk, Emily Williams, Selena Soo, Bethany Hamilton, ThinkMedia and many more. Adrienne's Links:Website: https://wearepowerplay.com/Instagram: https://www.instagram.com/adrienne_richardson_/Audience Targeting Cheat Sheet: www.wearepowerplay.com/rainmaker  Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Thinking about bringing on a partner into your business? Discussing starting a new business with your friends or family? Today I'm talking to Adam Rundle who shares his experience watching his family operate a business together, what motivated him to seek out a partner himself, and what it was like working in a partnership. Adam also talks about what it's like to have a successful partnership and what happened when his partner exited the business.Additionally, we explore how to navigate influencer brands and what to do when you're showing your life and the luxuries you get to enjoy but you know your team isn't living that lifestyle. Adam also shares his insight into how to compensate your team and how you can avoid false promises that lead to employee upset.Resources Mentioned:Visualize Value Twitter: https://twitter.com/visualizevalueThe Big Leap by Gay HendricksLearn more about my guest:Adam Rundle left his corporate finance career to begin helping online entrepreneurs build highly profitable businesses in a fractional CFO capacity. After noticing his entrepreneurial friends struggling with the overwhelm of finance, it brought him to design the Perfect P&L Method. Fast-forward 5 years, and CleverProfits is a Financial Advisory firm that builds and implements world-class financial frameworks for fast-scaling online businesses. Disclaimer: Adam Rundle was previously associated with CleverProfits but is no longer affiliated with the company in any capacity. Any views or statements expressed by Adam Rundle in this episode are their own and do not reflect the views or positions of CleverProfits. (Updated March 1, 2025) Adam's Links:Podcast - Expensive Advice: https://podcasts.apple.com/us/podcast/expensive-advice-with-adam-rundle/id1627846106LinkedIn: https://www.linkedin.com/in/adam-rundle-82653a3b/Facebook: https://www.facebook.com/rundleadam  Connect with Veronica Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Curious what it's like to work with a certified financial planner, when the best time is to hire a CFO? Join Kaitlyn and I in this episode where she shares what it is like to work with high profile CEOs and how she helps them focus on the higher level strategy to achieve the financial goals they set out. We discuss the difference in scaling a business to exit in the future versus growing a lifestyle business, and how you can live successfully whilst still preparing yourself and your business to be ready to sell.Whether you're just thinking about the what if's of selling your business or you're ready to burn it all to the ground, this episode will give you an insight into how Kaitlyn prepares her clients to build sustainable wealth and sell their business when the time is right.Learn more about my guest:Kaitlyn is the Founder & CEO of Theory Planning Partners, a boutique wealth creation firm for the top female entrepreneurs in the United States. Before launching Theory Planning Partners, Kaitlyn spent the majority of her career at UBS Financial Services, Inc., where she held roles in both the southern and northeastern regions of the U.S. There, she developed more than 300 financial plans for clients with assets ranging from $500,000 to $1 Billion. Kaitlyn's Links:Kaitlyn's website: https://theoryplanning.com/Kaitlyn's Instagram: https://www.instagram.com/theoryplanningpartners/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

In today's episode, Dan Davis, founder of Stiry, shares that over the past 25 years, he has dealt with these mysterious symptoms. Around 4 years ago, things worsened when he couldn't work for periods but remained undiagnosed. Then, while working on one of his first projects through his business, divine intervention happened, and a Doctor was able to diagnose Dan finally. For years Dan felt like he wasn't in alignment with himself and was hiding his health issues from his family, team, and community. But since Dan's diagnosis, he has found it easier to open up, be free and share his own story with the people around him. As a result, he has been able to delegate not just in his business but also in his life which has given him time to focus on his health journey and allowed his team to step up and take leadership within his company. Resources Mentioned:Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink and Leif BabinThe Go-Giver by Bob Burg and John David Mann Learn more about my guest:Dan Davis has a variety of experiences and backgrounds that have led him to speaking to us today. He started his first company Sports Mechanix, as a senior in college. After seeking a new challenge after his first business failed, he was hired by a Film Director to run a multi-million dollar film production company doing commercial projects all around the world. When feeling unfulfilled in the commercial agency world, he decided to make a drastic jump into becoming the CEO of a healthcare company in Arizona. Once again finding himself unfulfilled, with no money and no job and two little kids at home, he went back to film and took a leap of faith and started what is now called Stiry. Stiry is a video storytelling platform whose sole purpose is to help you discover your divine potential through emotionally connecting video stories that move you to do something great with your life. He has Directed over 250 stories around the world from billion dollar CEO’s, the number one rock band in the world, and your everyday person. His philosophy is that when you take the time to discover your own story you can discover your potential, live your purpose and calling in life, and wake up every day knowing you’re exactly where you’re supposed to be! Dan's Links:Website: https://www.stiry.com/Instagram: https://www.instagram.com/stirydan/?hl=enStiry's Instagram: https://www.instagram.com/stiry/?hl=enConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Wondering why turnover is still really high with new hires even when you're being smart about it? Listen to this week's episode with Natalie who shares how you're setting your new hires up for failure without realizing it and how you can make the shift to hire effectively.Natalie and I discuss how we all would love to have another version of ourselves inside of our business, but she shares that as a solopreneur you are wearing 7 different hats whilst also being extremely overworked, so you can't expect to find a hire that can fulfill all of that. And even worse planning to hire someone to work a Frankenstein role will only end up with them being torn apart as your business grows. So Natalie explains how to find that perfect new hire and what that role might consist of.Plus don't miss out on Natalie sharing how to find your dream job title, match it with your skill set, and secure the job by being prepared in the interview in this week's episode.Learn more about my guest:Natalie Gingrich is the founder of The Ops Authority, where she certifies and mentors women who leverage their natural skillset of operations and administration. She's driven to help women earn an income with ease while doing what comes most naturally to them.She spent 15 years in corporate operations and leadership. Her entire professional life has been built around human resources, project management, process development, and people leadership. Natalie ended her corporate career as the Chief of Staff for a Fortune 150 CEO. With legacy being her driver and her kids getting older, Natalie left corporate America in search of balance. She matched her drive, leadership, and operational skills to create her own business.In her first 3 years of business, Natalie scaled dozens of online and small businesses to 7 and 8 figures, worked alongside industry icons, and developed diverse teams. She merged her corporate career with her entrepreneurial learnings to create the Director of Operations Certification Program, the only strategic operations certification for leaders.She continuously pours into operations experts on her weekly podcast, The Ops Authority.Natalie's Links:Website: https://theopsauthority.com/Certification Program: https://directorofops.com/Looking for an operator? Find more information at http://thehiringauthority.com/Instagram: https://www.instagram.com/theopsauthority/The Ops Insiders Facebook Group: https://www.facebook.com/groups/opsinsiders Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Donald Kelly shares how he went from selling mangoes as a child on the streets of Jamaica to scaling his sales training organization today. Throughout his entrepreneurial journey, he realized that he was exchanging time for dollars and needed to figure out what the next step was for his business.In this episode, Donald shares with us what steps he took that allowed him to grow his business beyond the limits of himself and hire a total of 8 team members plus additional contractors to help his business scale without relying solely on him. We discuss the idea that by removing yourself from all areas of the business will lead to your clients not being happy and what really happens when you make that transition. Quotes and Resources Mentioned:High Performance Habits by Brendon Burchard"Lead with compassionate curiosity""Focus on feelings, not behaviors" Learn more about my guest:Donald’s mission is to evangelize the method of effective selling and motivate sellers of all levels to DO BIG THINGS! As a former top-performing technology sales professional, who has successfully sold in both the public and private sectors, Donald was able to crack the code of helping teams thrive in b2b sales. Donald has designed his training around concrete fundamental principles adaptable by any seller. He has helped sellers from companies all over the world build confidence in their selling abilities and increase revenue as a result.Donald's Links:Website: https://thesalesevangelist.com/Instagram: https://www.instagram.com/donaldckelly/Podcast - The Sales Evangelist : https://podcasts.apple.com/us/podcast/the-sales-evangelist/id788738885Book - Sell It Like a Mango: A New Seller's Guide to Closing More Deals: https://thesalesevangelist.com/mangoFree course: https://thesalesevangelist.com/rainmakerConnect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.

Have you ever wanted to get out of the weeds of one business and start a new one? In the first episode of The Rainmaker Podcast, Jill shares with us about the different successful businesses she has run over the past ten years, what it was like working alongside her husband and how Millionaire Girls Club went from an idea on the back of a moped in Bali to the successful relationship focused business it is today. We discuss when Jill truly felt like this idea was in alignment and how she knew that Millionaire Girls Club was the next step for her by listening to her human design. She opens up to discuss about her past trauma surrounding female relationships and how her new business has allowed her to heal through this emotional experience.Whether you're wanting to scratch the itch of a new business idea or are desiring to realign with your values you'll hear how Jill has crafted Millionaire Girls Club to be her dream business. From how the idea came to life, to the importance of having an intimate team of A-players, Jill shares how being intentional about how to scale and lead her new business compared to her previous ones has helped her success.Resources Mentioned:A Happy Pocket Full of Money by David Cameron GikandiThe Big Leap by Gay HendricksLearn more about my guest:Jill Stanton is the Creator of Millionaire Girls Club where she hosts ultra luxe retreats for women entrepreneurs who are making $1M+ and are craving wild expansion and deep connection with other powerful women. When she’s not CEO’ing she can be found hangin’ with her husband Josh and their little guy, Kai at their home in the Cayman Islands.Jill's Links:Website: https://www.millionairegirlsclub.com/Instagram: https://www.instagram.com/themillionairegirlsclub/Connect with Veronica on Instagram: https://www.instagram.com/vromney/If you’re ready to transition from full-time Marketer to full-time Founder of your own business apply for the Rainmaker Residency™: https://rainmakerresidency.com/Skip the formal recruiting process and learn how to source rainmaker applicants that are already connected to you: https://rainmakerresidency.com/rainmaker-hiring-kitDelving deep into the tough topics we often face as scaling business owners that AREN’T talked about often, sign up to The Rainmaker Report: https://rainmakerresidency.com/rainmaker-reportIf you found value in today's episode, I would appreciate it if you could leave a rating and review.