

Leaders Worth Knowing Podcast
Leaders
The biggest names in the global business of sport sit down with Leaders Editorial Director, James Emmett, and Content Director, David Cushnan.
Episodes
Mentioned books

Apr 14, 2023 • 53min
Leaders Live: The big interview with Sally Munday | Navigating New Frontiers with Women's Sport
The CEO of UK Sport, the Head of Women’s Sport at Sky Sports and the Director of the Women’s Professional Game at the ECB visit IMG studios for the monthly live chat show.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.As Paris 2024 draws closer, UK Sport CEO Sally Munday offers insight on the big-ticket items to address and what is front of mind for the organisation. Munday also shares her leadership lessons, taken in part from guiding sport successful through an unprecedented period – the two rescheduled Olympic and Paralympic games, against the backdrop of a global pandemic.And then from 29:09, Jo Osborne, Head of Women’s Sport at Sky Sports, and Beth Barrett-Wild, Director of Women’s Professional Game at the England & Wales Cricket Broad, explain how women’s sport has learned to be agile, and how the sports industry as a whole can apply those lessons in approaching the current economic climate.

Apr 13, 2023 • 32min
Leaders in EDI: Building an impactful EDI strategy (Part 4 – Reflection, re-assessment & response to crisis)
The EDI Director at the ECB, the Senior Manager of EDI at Liverpool FC, and two EDI consultants with extensive experience in football in the final installment of Leaders’ step-by-step guide to building an EDI strategy. Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This season of the Leaders in EDI podcast offers a guide to building, executing, monitoring and evaluating a successful EDI strategy, with each of the four episodes focussing on a different stage of the process.In the final episode of the season, the focus is first on adaptation and response to crisis – how do you know when to make minor changes, and when to re-strategise entirely? How do you reiterate your commitment to EDI internally and externally? In the second half, our EDI professionals reflect on the process in its entirety – what problems might you face when building a strategy? What stages can be most exciting and/or most challenging? And how does the sports industry provide excellent opportunities to platform EDI?The experts offering their insight are:- Kate Aldridge – EDI Director at the England & Wales Cricket Board. - Rishi Jain – Senior Manager of Equality, Diversity and Inclusion at Liverpool’s FC.- Hayley Bennett – EDI consultant and campaigner, and co-founder of Nutmegs, a football community for women and non-binary people of colour. Bennett also serves as board director for Goals 4 Girls and Spirit of 2012. - Chris Paouros – Consultant, advisor, charity trustee and non-exec director for organisations including the Premier League, the FA and Kick it Out.

Mar 30, 2023 • 41min
Leaders in EDI: Building an impactful EDI strategy (Part 3 – Data, measurement & evaluation)
Senior Manager of EDI at Liverpool F.C, the EDI Director at the ECB and EDI advisor Chris Paouros are joined by EDI consultant and campaigner Hayley Bennett to discuss measurement in EDI. Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This season of the Leaders in EDI podcast offers a step-by-step guide to building, executing, monitoring and evaluating a successful EDI strategy. This penultimate episode of the season focuses on measurement and evaluation. How important is measurement in EDI? What methods can you use to gather quantitative and qualitative data to measure the effectiveness of your strategy? And how do you create an environment where employees feel they can be transparent? The episode offers perspectives from: Hayley Bennett – a consultant and campaigner in the EDI space. Alongside her consultancy work, Bennett is a co-founder of Nutmegs, a football community for women and non-binary people of colour and serves as board director for Goals 4 Girls and Spirit of 2012. Kate Aldridge – with an educational background in STEM and expertise in data and strategy, she now leads the EDI action plan as EDI Director at the England & Wales Cricket Board. Rishi Jain – Jain leads Liverpool’s FC’s work in the EDI space as Senior Manager of EDI at the club. Chris Paouros – a consultant, advisor, charity trustee and non-exec director for organisations including the Premier League, the FA and Kick it Out

Mar 22, 2023 • 30min
Leaders in EDI: Building an impactful EDI strategy (Part 2 – Action, implementation & communication)
An EDI consultant and advisor, the EDI Director at the ECB, and the Senior Manager of EDI at Liverpool F.C provide insight into their process for creating an action plan.Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries.This second episode of our season on EDI strategy focuses on implementation and action. How do you define an action plan? What is the process of creating one? How do you communicate actions across the organisation to ensure everybody plays their role, and how do find the balance between celebrating wins and highlighting challenges?The season offers perspectives from: Chris Paouros - consultant and advisor for organisations such as the Premier League and the FA; Kate Aldridge – EDI Director at the England & Wales Cricket Board; and Rishi Jain – the Senior Manager of EDI at Liverpool Football Club, who leads the work on the club’s Red Together strategy.On 30th March, we are hosting a pop-up event at Meta’s offices in London to mark International Women's Day. To find out more and register your interest, please visit: https://leadersinsport.com/sport-business/leaders-events/international-womens-day/?utm_source=Social+Media&utm_medium=LinkedIn+SB&utm_content=IWD+Event+Speakers&utm_campaign=LIS+CE+%7C+SB+%7C+DS+%7C+Diversity+Club+Pop-Up+Event%3A+International+Women%26amp%3B%23039%3Bs+Day+Mar+23.

Mar 16, 2023 • 47min
Leaders in EDI: Building an impactful EDI strategy (Part 1 – Defining strategy, pitching & planning)
The first episode in a new series in which a Premier league PLEDIS Panel Member, the ECB’s EDI Director and Liverpool FC’s Senior Manager of EDI offer a step-by-step guide on how to build an EDI strategy. Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This first episode of our series on EDI strategy focuses on inception and planning. What exactly is a strategy, and how does it differ from an action plan? How do you identify your need for a strategy in EDI? How do you present your case to key stakeholders, and how do you set targets that are both realistic but will have real impact? We hear from: Chris Paouros, consultant, advisor, charity trustee and non-exec director for various organisations including the Premier League, the FA, Kick it Out and the Women’s Equality Party. Kate Aldridge, EDI Director at the England & Wales Cricket Board, whose educational background was in STEM before moving into a career in business strategy. Rishi Jain, Senior Manager of Equality, Diversity and Inclusion at Liverpool F.C, who has nearly 20 years of experience in the EDI space in football. Key takeaways from the episode: 1) You cannot commit to driving proper change without having a strategy and understanding how to execute it; 2) Your EDI strategy should be tied into and ensure the success of your overall business strategy; 3) You can and should look to other organisations and industries for inspiration on what makes a successful EDI strategy, but you also must ensure its specifically tailored to your organisation; and 4) When setting targets, you need to evaluate internal and external data to measure the pace of change. The Leaders Meet: Diversity Series highlights news, views, comments and debates happening across the EDI space in our monthly ‘Spotlight on EDI’ segment on Leaders Live. To watch our latest edition, please visit: https://www.linkedin.com/feed/update/urn:li:activity:7041732098168082432/On 30th March, we are hosting a pop-up event at Meta’s offices in London to mark International Women's Day. To find out more and register your interest, you can go to: https://leadersinsport.com/sport-business/leaders-events/international-womens-day/?utm_source=Social+Media&utm_medium=LinkedIn+SB&utm_content=IWD+Event+Speakers&utm_campaign=LIS+CE+%7C+SB+%7C+DS+%7C+Diversity+Club+Pop-Up+Event%3A+International+Women%26amp%3B%23039%3Bs+Day+Mar+23

Mar 10, 2023 • 59min
Leaders Live: The big interview with Premiership Rugby CEO Simon Massie-Taylor | The real reason sponsorship works
Premiership Rugby’s CEO and Pepsi’s Director of Sports Marketing (North America) and Expedia Group’s Director of Football and Music Partnerships.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.As a tumultuous Premiership Rugby season rumbles on, the league’s CEO, Simon Massie-Taylor, joins the show to discuss the challenges of running a major domestic league, the future direction of the sport and his gameplan for raising rugby union’s profile in England. And then from 34:47, Melissa Duhaime, Director of Sports Marketing for Pepsi in North America, and Liseli Sitali, Director of Football and Music Partnerships at Expedia Group, join our hosts James Emmett and David Cushnan to explore the sponsorship market – what’s working, what’s not and where’s the real value to be found.You can visit https://www.linkedin.com/video/live/urn:li:ugcPost:7039610644790157312/ to watch the broadcast in video.

Mar 9, 2023 • 32sec
The Blueprint: New York Yankees’ Rose Barre
Insights from an experienced leader in one of the world’s most recognisable sports franchises.This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.Over the course of the series, we’ve been hearing from leading industry executives about how they strategise - how do they build in flexibility? Inject creativity? Bring projects and partnerships to life? - providing fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t).In this episode, Rose Barre, Executive Director of Sales, Service & Business Strategies at the New York Yankees, joins Leaders’ Content Director David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett in a conversation drawing on her 12 years experience at the heart of one of the world’s most famed sports teams – she discusses the scrutiny that comes with heightened brand recognition, the discipline required for strategic thinking in the off-season and building a ticketing and engagement strategy around tourists to New York.

Mar 2, 2023 • 1h 8min
Leaders on the Ground: Leaders Sport Business Summit Abu Dhabi 2023 (Day 2)
Reviewing Day 2 of the Leaders Sport Business Summit Abu Dhabi at Yas Marina Circuit, brought to you in partnership with Abu Dhabi Sports Council. Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team recap the goings-on and key takeaways from the on-stage sessions.In this episode, David Cushnan and James Emmett are joined by sports marketing veteran Kate Bosomworth, Founding Partner of Platform London and Chair at Onside Law, to discuss the action on Day 2 the fifth Leaders Sport Business Summit Abu Dhabi. The trio explore a variety of topics across the on-stage sessions, with interviews from the following guests:- Roy Hodgson CBE, retired football manager, England national team (32:54-48:58)- Nasser A. Al-Khori, Executive Director – Generation Amazing, Supreme Committee for Delivery & Legacy, FIFA World Cup Qatar 2022 (56:40-1:07:15)*Note: This was recorded on site, so there may be some slight distortion in the audio, but this should not take away from your listening experience.*

Mar 1, 2023 • 59min
Leaders on the Ground: Leaders Sport Business Summit Abu Dhabi 2023 (Day 1)
Behind the Scenes of Day 1 of the fifth edition of the Leaders Sport Business Summit in Abu Dhabi.Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team review the action and key takeaways from the on-stage sessions. In partnership with the Abu Dhabi Sports Council, the Leaders team invited 750 senior executives to the world-renowned Yas Marina Circuit for the fifth edition of Leaders Sport Business Summit Abu Dhabi.In this episode, Leaders’ Content Director David Cushnan and Editorial Director James Emmett review the proceedings from Day 1, with insight from the following guests:- Michele Ciccarese, Commercial & Marketing Director, Lega Serie A (08:51-17:13)- Juliet Slot, Chief Commercial Officer, Arsenal F.C (22:38-32:07)- Richard Bell, Managing Partner, UK Financial Advisor, Deloitte (34:58-40:59)- Tony Bellew, Boxing Analyst & Pundit, DAZN Group (49:03-57:27)*Note: This was recorded on site, so there may be some slight distortion in the audio, but this should not take away from your listening experience.*

Feb 20, 2023 • 49min
Leaders and How They Lead: The Jockey Club’s Nevin Truesdale
The man leading the largest commercial group in British racing on leading through crises.Welcome to Leaders and how they lead, the podcast series that spotlights different leaders and different leadership styles from across the world of sport.This week’s guest is Nevin Truesdale, who has been with The Jockey Club for almost a decade, having joined as Finance Director in 2013. His time at The Jockey Club follows a near five-year stint as Finance Director at the UK’s leading energy supplier British Gas. He also serves as a NED at Sport United Against Dementia.The Jockey Club is one of the UK’s leading sports and hospitality businesses, operating 15 racecourses including Aintree (home of the Grand National) and Cheltenham, where the organisation is responsible for the annual four-day Cheltenham Festival. Truesdale became CEO in August 2020, following a challenging period for the organisation with the appointment and then swift departure of Truesdale's predecessor Delia Bushell, and in the midst of the Covid-19 pandemic. Upon taking the role, Truesdale made extensive changes to leadership and completed an overhaul of the business structure, culture and strategy”.The fifth edition of Leaders Sport Business Summit Abu Dhabi returns on 1st and 2nd March. To find out more and register your interest, please visit https://leadersinsport.com/sport-business/leaders-events/the-sport-business-summit-abu-dhabi/


