Leaders Worth Knowing Podcast

Live on the Podcast stage at Leaders Week London, the future of sport (in a strict 7-minute format). In this live recording of the Leaders Sport Business Podcast, which took place in September at the Leaders Sport Business Summit in front of a live audience, three guests present their vision on the future of sport, under the pressure of a strict 7-minute timer.  On the roster: LaLiga Global Network’s Keegan Pierce, presenting the future of how we think of rights holders; Ashwin Limaye, Chief Product Officer at AI tech company Magnifi, presenting the future of how we watch sports; Jonathan Brown, Senior Managing Director of Risk, Forensics & Compliance at consulting firm Ankura, presenting the future of how we govern sports. After each gave their 7-minute presentation, the trio sat down for a Q&A with Leaders' James Emmett and Jade Amies, where to discuss the transformational breakthroughs in recent years, the biggest risks sport in facing in coming years, and how this hypothetical future can become reality. 

4SE Material now has its own channel, where this episode has been reuploaded. Please search "4SE Material" wherever you get your podcasts, and subscribe for more audio-documentaries like this one.We investigate the significance of the first hip-hop ambassadorship story, and how that has contributed to the rise of the hip-hop genre and the popularity of streetwear. 4SE Material is a podcast series in which we explore some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture.In this episode, Leaders' Jade Amies explores the world of hip-hop, sportswear, streetwear, and where they overlap. How does sportswear and hip hop tie into the rise of the streetwear aesthetic? What role did ambassadorship deals play? And there any pitfalls of these deals for either party?Throughout the episode, we seek to answer these questions with the help of three experts: To help us understand hip-hop culture and its history we spoke to Dr Todd Boyd aka Notorious PhD, the Katherine and Frank Price Endowed Chair for the Study of Race & Popular Culture and Professor of Cinema and Media Studies in the USC School of Cinematic Arts; to explore the impact of well-selected ambassadorships we have Broderick Hicks, Senior VP and Head of EMEA at Wasserman; and to offer an informed perspective on fashion, streetwear, and how fashion executitives think, we spoke to we approached Minal Malik, Fashion Entrepreneur and Fashion Marketing Lecturer at London of College.This podcast is brought to you by 4SE, in association with our founding partners, Constellation Brands and Nielsen, and in collaboration with Leaders’ sister companies SportTechie and Sports Business Journal. 4SE is a collection of social and content experiences for leaders seeking to explore the growing intersection between those four pillars, and create opportunities to align and collaborate. Our pilot event experience took place with a select group of executives from sport and entertainment back in May. It’s set to become an annual fixture every year, with our big launch to take place in May 2023 in New York City. For more information, please visit https://4-se.com/.

We’re first joined at IMG Studios by the CEO of New Zealand Rugby Commercial, and then by the CEO of Queensbury Promotions, Head of BT Sport Boxing and Pay Per View & IMG Media VP Michael Ridout for a Big Interview, and then a deep-dive on the worlds of boxing and MMA.Leaders Live, our monthly, topical broadcast, is back for season two – and now we’re in partnership with IMG, with a brand new home at IMG Studios. Leaders Live is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport.During part one and for our Big Interview, we’ll hear from the most senior commercial executive at the most famous rugby brand in the world, Richard Thomas. As CEO of New Zealand Rugby Commercial, Richard will tune in to share his perspective on the challenges being tackled in rugby union at the moment, some actionable insights on leadership, plus a look ahead to Saturday's Rugby World Cup Final featuring the Black Ferns.For part two and for our Deep Dive segment, from 24.30, we'll turn our attention to fightsports and their fans and against the backdrop of an increasingly competitive sports universe. We’ll be joined by George Warren, CEO of Queensberry Promotions; Head of BT Sport Boxing and Pay Per View, Louisa Clark; and IMG Media Vice President Michael Ridout to examine how MMA became a competitor on the global stage and how boxing has adapted to the ever changing media landscape. Why do the business aspects of both sports gather so much attention online and how have both sports utilised social media to build individual superstars and create compelling narratives that become must see events? To watch the broadcast in video form, please visit https://www.linkedin.com/posts/leaders-executive-sport-ltd-_leaders-live-the-big-interview-with-new-activity-6996486071043661824-Ibq6?utm_source=share&utm_medium=member_desktop

In conversation with the woman driving Formula E’s media strategy.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we’re hearing from the industry’s leading strategists about how they strategise: How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls. In this episode, Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett are joined by the Chief Media Officer at Formula E, Aarti Dabas. In a candid and fascinating conversation, Dabas draws on her extensive experience both at Formula E and from her 12-year stint at the International Cricket Council to detail how organisations go about executing strategic plans, including the trade-offs needed to bring strategies to fruition and the complex task of managing a multitude of stakeholders through a strategic journey.

Strategic insight from the New York Jets and the Seattle Sounders. Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport. Over the course of the series, we're hearing from the industry’s leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls. In this episode, recorded at the Leaders Sport Business Summit in September, we’re joined by two innovative leaders from the US: Chris Gargano, Founder of Gargano Leadership Group and consulting Executive Producer at the New York Jets and Maya Mendoza-Exstrom, COO at the Seattle Sounders FC and Chair of the Seattle 2026 World Cup Committee. Together with Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett, the pair explored not only the traditional components of strategy (i.e measurement, benchmarking and constant iteration) but also how they encourage flexibility and exercise creativity as leaders in the modern age. 

The IMG Media President, The Sidemen’s Head of Content and the man leading Athlete Partnerships at TikTok join the team to explore the impact of the creator economy within the sports industry.Leaders Live, our monthly, topical broadcast, is back for season two – and now we’re in partnership with IMG, with a brand new home at IMG Studios. Leaders Live is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport. In this episode, we are examining the creator economy – What is it, how can we utilise it, and what does sport really need to understand about how the online influencer world works?To provide answers to our burning questions this month: First we have IMG Media President Adam Kelly, who gives a state of the nation verdict on the sports industry and reviews the key themes emerging from Leaders Week in September. We are then joined by Victor Bengtsson, Head of Content for creator collective The Sidemen, to explore what the rise of the creator economy means for the sports industry and sports content. Last (but certainly not least) we have Tim Edwards, who looks after athlete partnerships at TikTok, offering a glimpse into how the platform is helping athletes become creators, where the crossovers are between sport and the online creator community and helping to explain how and where brands can get involved in a credible way.To watch the broadcast in video, please visit https://www.linkedin.com/posts/leaders-executive-sport-ltd-_leaders-live-the-creator-economy-and-how-activity-6988860397030113280-ulRM?utm_source=share&utm_medium=member_desktop

Leaders’ Editor John Portch joins host Javan Odegah in conversation with Voice’s Sports Editor, and Sky Sports’ Lisali Sitali joins Executive Director Greg Taylor on stage at Leaders Week.Leaders in EDI is a monthly series covering news, views, comments and debates happening across the Equality, Diversity and Inclusion space. We also shine a spotlight on the progress being made and the challenges being faced in EDI across sport.This month, we have a jam-packed episode to mark Black History Month here in the UK. At 14:38, the Leaders team are joined by Rodney Hinds, the longstanding Sports Editor at The Voice (Britain’s favourite Black newspaper), who talks about the importance of mentorship in the EDI space. At the 29 minute mark, we then move to a conversation originally recorded on the Headline Stage at Leaders Week London, where Sky Sports' Head of Marketing Lisali Sitali was in conversation with the NBA Foundation's Executive Director Greg Taylor. In an engaging exploration, the pair reflect on how the NBA is using the power of its brand, the cruciality of engaging with players from recruitment to beyond retirement, and what inspired the formation of the NBA foundation and the National Basketball Social Justice Coalition.The Leaders in EDI podcast is part of the Leaders Meet: Diversity Series, delivered in partnership with Meta, which provides a platform for executives within sport to come together to drive diversity across the industry, accelerate the pace of change and inspire the next generation of executives, through thought-leadership events and digital forums. To find out more about the Leaders Meet: Diversity series, please visit: https://info.leadersinsport.com/l/856843/2021-04-21/hfhrjIn the timeline section of the episode, we speak about the IPC’s #WeThe15 video, which you can find here: https://www.youtube.com/watch?v=gHCDvdCaJhI

Talking strategy with the Commercial Director of one of Europe’s most dominant sports media brands.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we’ll hear from the industry’s leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls.In this episode, we’re joined by Yath Gangakumaran, Commercial Director at Sky Sports. Together with Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett, Gangakumaran explores the growing complexities around partnerships between broadcasters and rights holders, navigating an increasingly fragmented media landscape, and how strategies at Sky are conceived, built and executed together with internal and external stakeholders.*This interview was recorded 19th July 2020.*

We take you behind the scenes of the ‘Glastonbury of Sports Business conferences'.Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team will review the action and key takeaways from the on-stage sessions. In this episode, David Cushnan and James Emmett are joined by Consultant and Co-Founder at Rational Collective Sharon Fuller to review the action from a barnstorming return to Leaders Week London.The trio touch on a number of topics spanning the week and our Business Summit on-stage sessions, which featured guests such as Founder of RedBird Capital Gerry Cardinale who spoke about the intricacies of investment, Bundesliga CEO Donata Hopfen who discussed the success of the 50+1 rule, and Rezzil investor (and football legend) Thierry Henry who explored the future uses of VR technology in sport.

The man leading CRM and Membership at the FA takes Leaders and Deltatre inside strategy planning and execution at the world’s oldest football association.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we’ll hear from the industry’s leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls.In this first episode, we’re joined by Paul Brierley, CRM and Membership Lead at the Football Association. Together with Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett, Brierley discusses evolving fandom models, building a strategy around membership and participation within a multi-faceted organisation like the FA.