Leaders Worth Knowing Podcast

In conversation with the woman driving Formula E’s media strategy.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we’re hearing from the industry’s leading strategists about how they strategise: How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls. In this episode, Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett are joined by the Chief Media Officer at Formula E, Aarti Dabas. In a candid and fascinating conversation, Dabas draws on her extensive experience both at Formula E and from her 12-year stint at the International Cricket Council to detail how organisations go about executing strategic plans, including the trade-offs needed to bring strategies to fruition and the complex task of managing a multitude of stakeholders through a strategic journey.

Strategic insight from the New York Jets and the Seattle Sounders. Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport. Over the course of the series, we're hearing from the industry’s leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls. In this episode, recorded at the Leaders Sport Business Summit in September, we’re joined by two innovative leaders from the US: Chris Gargano, Founder of Gargano Leadership Group and consulting Executive Producer at the New York Jets and Maya Mendoza-Exstrom, COO at the Seattle Sounders FC and Chair of the Seattle 2026 World Cup Committee. Together with Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett, the pair explored not only the traditional components of strategy (i.e measurement, benchmarking and constant iteration) but also how they encourage flexibility and exercise creativity as leaders in the modern age. 

The IMG Media President, The Sidemen’s Head of Content and the man leading Athlete Partnerships at TikTok join the team to explore the impact of the creator economy within the sports industry.Leaders Live, our monthly, topical broadcast, is back for season two – and now we’re in partnership with IMG, with a brand new home at IMG Studios. Leaders Live is our studio talk show on hot button issues facing the industry, featuring interviews with leaders from across and beyond sport. In this episode, we are examining the creator economy – What is it, how can we utilise it, and what does sport really need to understand about how the online influencer world works?To provide answers to our burning questions this month: First we have IMG Media President Adam Kelly, who gives a state of the nation verdict on the sports industry and reviews the key themes emerging from Leaders Week in September. We are then joined by Victor Bengtsson, Head of Content for creator collective The Sidemen, to explore what the rise of the creator economy means for the sports industry and sports content. Last (but certainly not least) we have Tim Edwards, who looks after athlete partnerships at TikTok, offering a glimpse into how the platform is helping athletes become creators, where the crossovers are between sport and the online creator community and helping to explain how and where brands can get involved in a credible way.To watch the broadcast in video, please visit https://www.linkedin.com/posts/leaders-executive-sport-ltd-_leaders-live-the-creator-economy-and-how-activity-6988860397030113280-ulRM?utm_source=share&utm_medium=member_desktop

Leaders’ Editor John Portch joins host Javan Odegah in conversation with Voice’s Sports Editor, and Sky Sports’ Lisali Sitali joins Executive Director Greg Taylor on stage at Leaders Week.Leaders in EDI is a monthly series covering news, views, comments and debates happening across the Equality, Diversity and Inclusion space. We also shine a spotlight on the progress being made and the challenges being faced in EDI across sport.This month, we have a jam-packed episode to mark Black History Month here in the UK. At 14:38, the Leaders team are joined by Rodney Hinds, the longstanding Sports Editor at The Voice (Britain’s favourite Black newspaper), who talks about the importance of mentorship in the EDI space. At the 29 minute mark, we then move to a conversation originally recorded on the Headline Stage at Leaders Week London, where Sky Sports' Head of Marketing Lisali Sitali was in conversation with the NBA Foundation's Executive Director Greg Taylor. In an engaging exploration, the pair reflect on how the NBA is using the power of its brand, the cruciality of engaging with players from recruitment to beyond retirement, and what inspired the formation of the NBA foundation and the National Basketball Social Justice Coalition.The Leaders in EDI podcast is part of the Leaders Meet: Diversity Series, delivered in partnership with Meta, which provides a platform for executives within sport to come together to drive diversity across the industry, accelerate the pace of change and inspire the next generation of executives, through thought-leadership events and digital forums. To find out more about the Leaders Meet: Diversity series, please visit: https://info.leadersinsport.com/l/856843/2021-04-21/hfhrjIn the timeline section of the episode, we speak about the IPC’s #WeThe15 video, which you can find here: https://www.youtube.com/watch?v=gHCDvdCaJhI

Talking strategy with the Commercial Director of one of Europe’s most dominant sports media brands.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we’ll hear from the industry’s leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls.In this episode, we’re joined by Yath Gangakumaran, Commercial Director at Sky Sports. Together with Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett, Gangakumaran explores the growing complexities around partnerships between broadcasters and rights holders, navigating an increasingly fragmented media landscape, and how strategies at Sky are conceived, built and executed together with internal and external stakeholders.*This interview was recorded 19th July 2020.*

We take you behind the scenes of the ‘Glastonbury of Sports Business conferences'.Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team will review the action and key takeaways from the on-stage sessions. In this episode, David Cushnan and James Emmett are joined by Consultant and Co-Founder at Rational Collective Sharon Fuller to review the action from a barnstorming return to Leaders Week London.The trio touch on a number of topics spanning the week and our Business Summit on-stage sessions, which featured guests such as Founder of RedBird Capital Gerry Cardinale who spoke about the intricacies of investment, Bundesliga CEO Donata Hopfen who discussed the success of the 50+1 rule, and Rezzil investor (and football legend) Thierry Henry who explored the future uses of VR technology in sport.

The man leading CRM and Membership at the FA takes Leaders and Deltatre inside strategy planning and execution at the world’s oldest football association.Welcome to The Blueprint, the podcast brought to you by Leaders and Deltatre for straightforward strategic thinking in sport.Over the course of the series, we’ll hear from the industry’s leading strategists about how they strategise – How do they build in flexibility? Inject creativity? Bring projects and partnerships to life? They’ll provide fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t), to reveal how to execute strategy successfully and avoid pitfalls.In this first episode, we’re joined by Paul Brierley, CRM and Membership Lead at the Football Association. Together with Leaders’ Head of Content David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett, Brierley discusses evolving fandom models, building a strategy around membership and participation within a multi-faceted organisation like the FA.

Wasserman's Web 3.0 expert demystifies the latest iteration of the world wide web and explains how we can make it diverse, inclusive and equitable.Leaders in EDI is a monthly series covering news, views, comments and debates happening across the Equality, Diversity and Inclusion space. It also shines a spotlight on the progress being made and the challenges being faced in EDI across sport.Mary Pryor is Senior Director of Strategy & Web3 at Wasserman, a role she added to her impressive repertoire in September 2021. Throughout the interview (beginning 11:46), she breaks down the concept of Web 3.0 and explores what EDI looks like in this world, offering her expert insight into the possible barriers to entry, the pillars needed to build an inclusive environment within it and how we can utilise Web 3.0 as a tool to empower. The Leaders in EDI podcast is part of the Leaders Meet: Diversity Series, delivered in partnership with Meta, which provides a platform for executives within sport to come together to drive diversity across the industry, accelerate the pace of change and inspire the next generation of executives, through thought-leadership events and digital forums. To find out more about the Leaders Meet: Diversity series, please visit https://info.leadersinsport.com/l/856843/2021-04-21/hfhrj

The woman leading the London Legacy Development Corporation reveals how, 10 years following the London 2012 Olympic Games, she’s delivering on one of the Games’ most important bids.This is Leaders and How They Lead, the podcast series that looks at what it means to be a leader in the sports industry. We’ve been exploring a range of perspectives over the course of this series; going deep with leaders of teams, agencies, governing bodies, venues, and charities – very different types of organisation and very different types of leader.We’ve been pressing them on what makes them tick; how they think they manage (upwards and downwards); how they handle failure and conflict; how they communicate strategic vision; how they communicate full stop; how they develop people; how they lead to win – whatever ‘win’ means where they are.Our final guest is Lyn Garner, the Chief Executive of the London Legacy Development Corporation. She took on the role in February 2018, following a 7 year stint as Strategic Director of Regeneration, Planning and Development at the London Borough of Haringey (during which she oversaw the redevelopment of the area following the 2011 riots). Within her role at the LLDC, Garner not only oversees the long term planning, maintenance and development of the different sports venues that remain part of the Olympic Park, but also in the surrounding areas as the corporation seeks to create a thriving community and business zone in East London.

4SE Material now has its own channel, where this episode has been reuploaded. Please search "4SE Material" wherever you get your podcasts, and subscribe for more audio-documentaries like this one.We investigate the significance of those who fill the coveted front row seats and the impact this has on fan experience and broadening reach.   4SE Material is a podcast series in which we explore some of the many stories at the intersection of four key pillars: sport, entertainment, lifestyle and culture. In this episode, we investigate where celebrity culture and sports events collide, with particular focus on the NBA and the fixation on who is sitting courtside. What kind of celebrity might you see at a game? Why do they attend them? How does this enhance (or take away) from the experience? And how effective a pull is celebrity attendance for bringing in new fans? Throughout the episode, we seek to answer these questions with the help of three experts: To help us understand what moments are deemed worthy of capturing, we spoke Michael Lawrie, Senior Manager of Sports Operations at Getty Images; to guide us through the VIP experience we have Michelle Kajiwara, Senior Vice President of Premium Business and Events at Crypto.com Arena at AEG, and to offer an academic perspective on why it is we are so fascinated by celebrities, we spoke to Dr. Donna Rockwell, clinical psychologist and founder of Already Famous. This podcast is brought to you by 4SE, in association with our founding partners, Constellation Brands and Nielsen, and in collaboration with Leaders’ sister companies SportTechie and Sports Business Journal. 4SE is a collection of social and content experiences for leaders seeking to explore the growing intersection between those four pillars, and create opportunities to align and collaborate. Our pilot event experience took place with a select group of executives from sport and entertainment back in May. It’s set to become an annual fixture every year, with our big launch to take place in May 2023 in New York City. For more information, please visit http://www.4-se.com/ .Music: Red Carpet by Bjorn Lynne https://bit.ly/3BXMvKN