Leaders Worth Knowing Podcast

Leaders
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May 30, 2023 • 51min

Threats: Viewing habits and Gen-Z (with OneFootball's Rhys Beer)

This is Threats, a podcast about the changing sports media landscape and the conditions that threaten to undermine the traditional model.In this series, Leaders’ Editorial Director James Emmett and Synamedia’s Head of Sport Simon Brydon will identify the conditions that threaten to undermine the traditional model, and alongside a handful of prominent industry experts, explore ways that leaders can use these challenges as opportunities for innovation.The first episode in the series features a conversation with Rhys Beer, with focus on viewing habits and Gen Z. Rhys Beer, who currently serves as SVP Platform & Content at OneFootball, has 20+ years of extensive experience in the sports media landscape across traditional and emerging platforms. Starting with his role as a Media Rights Manager at the FA, Beer went on to hold positions such as Commercial Director – Media at DAZN Group, VP, Sports Distribution & Business Development at NBCUniversal and Head of Content Strategy & Programming, International at Meta.
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May 25, 2023 • 56min

Leaders on the Ground: 4SE New York 2023 with GMR Marketing’s Elke Jones

Reviewing the action from the new event experience where sport meets entertainment, lifestyle and culture.Leaders on the Ground takes you behind-the-scenes at our in-person events, where our team recap the goings-on and key takeaways from the on-stage sessions. This week, the Leaders Team have been in New York, working with sister company Sports Business Journal, for the big launch of 4SE following a pilot event last year. 4SE is a unique event experience that provides a much-needed opportunity for senior executives to explore and navigate the collision of sport, entertainment, lifestyle and culture.In the episode, Leaders Editorial Director James Emmett and Content Director David Cushnan elaborate on the intentions and objectives of 4se, and identify and discuss key themes and takeaways from the sessions – all followed by an insightful conversation with Elke Jones, Chief Strategy Officer at GMR Marketing. The analysis also features snippets from the on-stage content, featuring speakers such as Eli Manning, Fat Joe, the CMO of New Balance and the VP Creative of New Era.4SE, at the intersection of sport, entertainment, lifestyle and culture, is due to become an annual fixture in the calendar each year in May. To find out more, please visit our website at www.4-se.com.Editor's Note: This was recorded on site, so there may be some slight distortion in the audio, but this should not take away from your listening experience.
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May 12, 2023 • 1h 2min

Leaders Live: Inside IMG Studios | Behind the scenes with Barney Francis

For our season finale of Leaders Live, IMG’s EVP of Head of Global Production joins the show to run the rule over the sports broadcast and production sector.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.This edition features former Sky Sports chief and current EVP, Head of Global Production at IMG, Barney Francis, who offers his industry-wide assessment of the sports broadcast space. With Leaders’ Content Director David Cushnan and Editorial Director James Emmett, Francis explains who’s innovating and where the big technical and creative leaps are happening, pinpoints the sector’s biggest challenges and details why it’s never been a more exciting time to be in the sports production game.Francis also takes the Leaders team behind the scenes of IMG Studios at Stockley Park in West London, the home of Premier League Productions, CBS Sports’ Uefa Champions League coverage, ITV’s EFL highlights show and a multitude of other sports programming and production. To watch the broadcast in video, you can visit: https://www.linkedin.com/posts/leaders-executive-sport-ltd-_leaders-live-inside-img-studios-behind-activity-7062426189507751937-lcQx?utm_source=share&utm_medium=member_desktop 
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Apr 14, 2023 • 53min

Leaders Live: The big interview with Sally Munday | Navigating New Frontiers with Women's Sport

The CEO of UK Sport, the Head of Women’s Sport at Sky Sports and the Director of the Women’s Professional Game at the ECB visit IMG studios for the monthly live chat show.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.As Paris 2024 draws closer, UK Sport CEO Sally Munday offers insight on the big-ticket items to address and what is front of mind for the organisation. Munday also shares her leadership lessons, taken in part from guiding sport successful through an unprecedented period – the two rescheduled Olympic and Paralympic games, against the backdrop of a global pandemic.And then from 29:09, Jo Osborne, Head of Women’s Sport at Sky Sports, and Beth Barrett-Wild, Director of Women’s Professional Game at the England & Wales Cricket Broad, explain how women’s sport has learned to be agile, and how the sports industry as a whole can apply those lessons in approaching the current economic climate.
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Apr 13, 2023 • 32min

Leaders in EDI: Building an impactful EDI strategy (Part 4 – Reflection, re-assessment & response to crisis)

The EDI Director at the ECB, the Senior Manager of EDI at Liverpool FC, and two EDI consultants with extensive experience in football in the final installment of Leaders’ step-by-step guide to building an EDI strategy. Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This season of the Leaders in EDI podcast offers a guide to building, executing, monitoring and evaluating a successful EDI strategy, with each of the four episodes focussing on a different stage of the process.In the final episode of the season, the focus is first on adaptation and response to crisis – how do you know when to make minor changes, and when to re-strategise entirely? How do you reiterate your commitment to EDI internally and externally? In the second half, our EDI professionals reflect on the process in its entirety – what problems might you face when building a strategy? What stages can be most exciting and/or most challenging? And how does the sports industry provide excellent opportunities to platform EDI?The experts offering their insight are:-         Kate Aldridge – EDI Director at the England & Wales Cricket Board. -         Rishi Jain – Senior Manager of Equality, Diversity and Inclusion at Liverpool’s FC.-         Hayley Bennett – EDI consultant and campaigner, and co-founder of Nutmegs, a football community for women and non-binary people of colour. Bennett also serves as board director for Goals 4 Girls and Spirit of 2012. -         Chris Paouros – Consultant, advisor, charity trustee and non-exec director for organisations including the Premier League, the FA and Kick it Out.
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Mar 30, 2023 • 41min

Leaders in EDI: Building an impactful EDI strategy (Part 3 – Data, measurement & evaluation)

Senior Manager of EDI at Liverpool F.C, the EDI Director at the ECB and EDI advisor Chris Paouros are joined by EDI consultant and campaigner Hayley Bennett to discuss measurement in EDI.  Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This season of the Leaders in EDI podcast offers a step-by-step guide to building, executing, monitoring and evaluating a successful EDI strategy.  This penultimate episode of the season focuses on measurement and evaluation. How important is measurement in EDI? What methods can you use to gather quantitative and qualitative data to measure the effectiveness of your strategy? And how do you create an environment where employees feel they can be transparent?  The episode offers perspectives from: Hayley Bennett – a consultant and campaigner in the EDI space. Alongside her consultancy work, Bennett is a co-founder of Nutmegs, a football community for women and non-binary people of colour and serves as board director for Goals 4 Girls and Spirit of 2012.  Kate Aldridge – with an educational background in STEM and expertise in data and strategy, she now leads the EDI action plan as EDI Director at the England & Wales Cricket Board.  Rishi Jain – Jain leads Liverpool’s FC’s work in the EDI space as Senior Manager of EDI at the club. Chris Paouros – a consultant, advisor, charity trustee and non-exec director for organisations including the Premier League, the FA and Kick it Out 
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Mar 22, 2023 • 30min

Leaders in EDI: Building an impactful EDI strategy (Part 2 – Action, implementation & communication)

An EDI consultant and advisor, the EDI Director at the ECB, and the Senior Manager of EDI at Liverpool F.C provide insight into their process for creating an action plan.Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries.This second episode of our season on EDI strategy focuses on implementation and action. How do you define an action plan? What is the process of creating one? How do you communicate actions across the organisation to ensure everybody plays their role, and how do find the balance between celebrating wins and highlighting challenges?The season offers perspectives from: Chris Paouros - consultant and advisor for organisations such as the Premier League and the FA; Kate Aldridge – EDI Director at the England & Wales Cricket Board; and Rishi Jain – the Senior Manager of EDI at Liverpool Football Club, who leads the work on the club’s Red Together strategy.On 30th March, we are hosting a pop-up event at Meta’s offices in London to mark International Women's Day. To find out more and register your interest, please visit: https://leadersinsport.com/sport-business/leaders-events/international-womens-day/?utm_source=Social+Media&utm_medium=LinkedIn+SB&utm_content=IWD+Event+Speakers&utm_campaign=LIS+CE+%7C+SB+%7C+DS+%7C+Diversity+Club+Pop-Up+Event%3A+International+Women%26amp%3B%23039%3Bs+Day+Mar+23.
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Mar 16, 2023 • 47min

Leaders in EDI: Building an impactful EDI strategy (Part 1 – Defining strategy, pitching & planning)

The first episode in a new series in which a Premier league PLEDIS Panel Member, the ECB’s EDI Director and Liverpool FC’s Senior Manager of EDI offer a step-by-step guide on how to build an EDI strategy. Leaders in EDI shines a light on the progress being made and the challenges being faced in the equity, diversity and inclusion space across sport and other industries. This first episode of our series on EDI strategy focuses on inception and planning. What exactly is a strategy, and how does it differ from an action plan? How do you identify your need for a strategy in EDI? How do you present your case to key stakeholders, and how do you set targets that are both realistic but will have real impact? We hear from: Chris Paouros, consultant, advisor, charity trustee and non-exec director for various organisations including the Premier League, the FA, Kick it Out and the Women’s Equality Party. Kate Aldridge, EDI Director at the England & Wales Cricket Board, whose educational background was in STEM before moving into a career in business strategy. Rishi Jain, Senior Manager of Equality, Diversity and Inclusion at Liverpool F.C, who has nearly 20 years of experience in the EDI space in football. Key takeaways from the episode: 1) You cannot commit to driving proper change without having a strategy and understanding how to execute it; 2) Your EDI strategy should be tied into and ensure the success of your overall business strategy; 3) You can and should look to other organisations and industries for inspiration on what makes a successful EDI strategy, but you also must ensure its specifically tailored to your organisation; and 4) When setting targets, you need to evaluate internal and external data to measure the pace of change. The Leaders Meet: Diversity Series highlights news, views, comments and debates happening across the EDI space in our monthly ‘Spotlight on EDI’ segment on Leaders Live. To watch our latest edition, please visit: https://www.linkedin.com/feed/update/urn:li:activity:7041732098168082432/On 30th March, we are hosting a pop-up event at Meta’s offices in London to mark International Women's Day. To find out more and register your interest, you can go to: https://leadersinsport.com/sport-business/leaders-events/international-womens-day/?utm_source=Social+Media&utm_medium=LinkedIn+SB&utm_content=IWD+Event+Speakers&utm_campaign=LIS+CE+%7C+SB+%7C+DS+%7C+Diversity+Club+Pop-Up+Event%3A+International+Women%26amp%3B%23039%3Bs+Day+Mar+23
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Mar 10, 2023 • 59min

Leaders Live: The big interview with Premiership Rugby CEO Simon Massie-Taylor | The real reason sponsorship works

Premiership Rugby’s CEO and Pepsi’s Director of Sports Marketing (North America) and Expedia Group’s Director of Football and Music Partnerships.Leaders Live, produced in partnership with IMG, is our studio talk show on hot button issues in the industry, featuring conversations with leaders from across sport.As a tumultuous Premiership Rugby season rumbles on, the league’s CEO, Simon Massie-Taylor, joins the show to discuss the challenges of running a major domestic league, the future direction of the sport and his gameplan for raising rugby union’s profile in England. And then from 34:47, Melissa Duhaime, Director of Sports Marketing for Pepsi in North America, and Liseli Sitali, Director of Football and Music Partnerships at Expedia Group, join our hosts James Emmett and David Cushnan to explore the sponsorship market – what’s working, what’s not and where’s the real value to be found.You can visit https://www.linkedin.com/video/live/urn:li:ugcPost:7039610644790157312/ to watch the broadcast in video.
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Mar 9, 2023 • 32sec

The Blueprint: New York Yankees’ Rose Barre

Insights from an experienced leader in one of the world’s most recognisable sports franchises.This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.Over the course of the series, we’ve been hearing from leading industry executives about how they strategise - how do they build in flexibility? Inject creativity? Bring projects and partnerships to life? - providing fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t).In this episode, Rose Barre, Executive Director of Sales, Service & Business Strategies at the New York Yankees, joins Leaders’ Content Director David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett in a conversation drawing on her 12 years experience at the heart of one of the world’s most famed sports teams – she discusses the scrutiny that comes with heightened brand recognition, the discipline required for strategic thinking in the off-season and building a ticketing and engagement strategy around tourists to New York.

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