The Blueprint: Chicago Cubs’ Alex Sugarman

The Blueprint returns with a conversation with the EVP of Business Operations & Chief Strategy Officer at one of the most storied team brands in sport.

This is the Blueprint, the podcast brought to you by Leaders and Deltatre about straightforward strategic thinking in sport.

This series teases out insights from leading industry executives about how they strategise. They’ll provide a fresh perspective on sport’s most recognisable organisations, with real life examples of where strategy worked (or didn’t).

Kicking off season two is Alex Sugarman Executive Vice President of Business Operations and Chief Strategy Officer at the Chicago Cubs. Having spent 13 years at the famed franchise, Sugarman joins Leaders’ Content Director David Cushnan and Deltatre’s Commercial Strategy Lead Max Barnett for a conversation covering how to work with ownership and operationalise their goals, measuring your strategy framework, and aligning with other local teams.