Leaders Worth Knowing Podcast

James Emmett in Brisbane and David Cushnan in London reflect on conversations with Australian Open CEO Craig Tiley and his top team, and explain how the expansion - outwards and upwards - of Melbourne Park hints at a new trend across sport's major events - and opens up the opportunity to create new sponsorship, entertainment and fan-friendly spaces. There's also time to look ahead to the Winter Olympics in Milan-Cortina, which begins on Friday, and will be spread across Northern Italy - bringing with it the potential for operational and sustainability challenges, that will help determine the future of the winter Games ahead of regional editions in the French Alps (2030), Utah (2034) and, most likely, Switzerland (2038). Plus, there's a run-through of the broadcast innovations Olympic Broadcast Services are rolling out for the Games. - -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- - Leaders Week London is moving to Stamford Bridge, home of Chelsea FC. We’ll see you on Wednesday 7th and Thursday 8th October. For more details visit leadersinsport.com/leadersweek

As the dust settles on a tournament that attracted a record 1.3 million attendees, we explore the inner workings of the Australian Open in a special episode. James Emmett spent the weekend on the ground at Melbourne Park, as Carlos Alcaraz and Elena Rybakina claimed the big prizes, to find out how the AO operates, as a tennis and social event, and a best-in-class fan experience. James sits down with Tennis Australia CEO and Tournament Director Craig Tiley, and then a trio of Tiley's key executives: Chief Content Officer, Darren Pearce; Director of Product and Customer Experience, Amanda del Prate; and Director of Partnerships, International, Roddy Campbell. They explain all aspects of how the AO does what it does: designing, developing and delivering sponsor activations, creating hospitality offerings to suit all tastes and price ranges; retail and merchandising experiences; innovative content and broadcast products; and wide-ranging entertainment programmes. - - Leaders Week London is moving to Stamford Bridge, home of Chelsea FC. We’ll see you on Wednesday 7th and Thursday 8th October. For more details visit leadersinsport.com/leadersweek

The world’s top tennis have been barred from wearing Whoop wearables at the Australian Open, reigniting a debate over who owns personal performance data.James Emmett is on the ground in Melbourne for this week’s show, with David Cushnan back in the UK, to examine the various cases for ‘owning’ that data.They also reflect on recent events in Saudi Arabia, as well as the Public Investment Fund’s global sponsorship strategy, laid out in David’s conversation with PIF’s Director and Head of Sponsorship and Events, Alanoud Althonayan.And as British Cycling’s Jon Dutton is appointed as the next CEO of the British Olympic Association, what will the next period of leadership look like for British Olympic sport and its many governing bodies.- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -- -Leaders Week London is moving to Stamford Bridge, home of Chelsea FC. We’ll see you on Wednesday 7th and Thursday 8th October. For more details visit leadersinsport.com/leadersweek

Alanoud Althonayan, Director and Head of Events and Sponsorship at Saudi Arabia’s Public Investment Fund, joins the podcast to explain PIF’s sponsorship strategy and dig into its current key partnerships. In the first episode of a new series exploring PIF’s growing sponsorship portfolio, Alnothayan sits down with David Cushnan in Riyadh for an extended conversation, outlining what PIF looks for in partners, and the ways it is striving to help solve societal and sporting challenges across its portfolio. She explains the rationale behind the new PIF WTA Maternity Fund programme, which provides WTA players up to 12 month of paid leave; how the AI powered PIF TennisIQ platform is revolutionising and democratising data for players and coaches on the ATP Tour; how the Electric 360 initiative co-developed with Formula E, Extreme E and E1 is supporting the growth of electric transportation; how the appeal of golf is being unlocked for locals through work with Golf Saudi; and how partnerships in football, notably with CONCACAF, are giving PIF a platform in the world’s most popular sport. Leaders Week London is moving to Stamford Bridge, home of Chelsea FC. We’ll see you on Wednesday 7th and Thursday 8th October. For more details visit leadersinsport.com/leadersweek

The NBA’s private event in London on Monday saw investors and other interested parties gather to learn more about the league’s plans for its European league; how is the project starting to come together and what happens now? James Emmett and David Cushnan unpack the latest on a potentially game-changing project, and reflect on James’ in-depth conversation with British & Irish Lions CEO Ben Calveley, touching on the upside and downside of scarcity, clarity of business models and innovation in rugby union. There’s also a look at the trend for NFL stadiums to have roofs, changing the look and feel of the league, and what that might mean for stadium refurbishments and new builds in the Premier League.

British & Irish Lions CEO Ben Calveley reflects on a record-breaking tour of Australia in 2025, and looks ahead to the inaugural women's Lions tour of New Zealand in 2027. The Lions - one of the most idiosyncratic entities in world sport - is the organization set up to manage the occasional rugby union side of the same name. Players are drawn from England, Wales, Scotland, and Ireland to compete for a touring team historically every four years. The rugby unions of those same nations co-own the Lions. This episode may well have been subtitled 'how to turn a profit on tour', because since taking on the top job at the Lions in 2018 - first as MD, and then as CEO in 2022 - Calveley has ripped up the model that underpins the Lions and started again with a robust new framework that incentivizes the many stakeholders involved in making - or allowing - a tour to happen: from the competing unions, the host nation, the players and their agents, to the leagues and clubs that they're contracted to. The new model ensures a balanced share in the success of any tour, and revenues have ballooned. Calveley goes into depth on how the model works; puts his neck on the line by declaring the first women's Lions tour will be profitable; and talks leadership and life in this comprehensive episode.

Fanatics chief Michael Rubin thinks a new credit card could generate his company’s next billion dollar revenue stream, but could content and his new Fanatics Studios venture also be a contender? James Emmett and David Cushnan delve into the new projects, and reflect on David’s conversation with Chris Bryant, MD of Euro 2028. They also examine the raft of innovative, fan-friendly ideas the organisers of the Australian Open are serving up, and the way the Grand Slams are taking up more space in the tennis calendar. - - - Leaders Week London is moving to Stamford Bridge, home of Chelsea FC. We’ll see you on Wednesday 7th and Thursday 8th October. For more details visit leadersinsport.com/leadersweek

Euro 2028 Managing Director Chris Bryant joins the show to share how preparations for the tournament are going.He'll share how he and his growing team are working with multiple Football Associations, governments and Uefa to bring the tournament, which will be played in England, Scotland, Wales and Ireland, to life - and how his experience of running the Wembley part of Euro 2020 and the whole of Women's Euro 2022 are helping.As the World Cup approaches this summer, he also reflects on how major event organisers need to be attuned to the politics of the day, and ready to adapt accordingly. And he'll share what needs to happen in 2026 to make Euro 2028 great.

Gerrit Meier, the NFL's Managing Director and Head of International, is on the line from New York, to reflect on another season of games played around the world and the league's wider international ambitions. He reviews games played this season in London, Berlin, Madrid, Dublin and Sao Paulo, and explains how the NFL approaches operating in new markets, from commercial activity to fanbase development, diplomacy to participation. Meier also expands on the league's vision to ultimately play up to 16 games per season outside the US, and shares how the NFL is identifying cities and countries as potential future hosts.

Esteve Calzada, CEO of Saudi Pro League giant Al Hilal, assesses the evolution of football in the Kingdom, as he welcomes Leaders’ Content Director David Cushnan to the club’s corporate office in Riyadh. Al-Hilal SC is Saudi Arabia’s most successful football team, and has clubs in over 20 sports. In a wide-ranging conversation, the former City Football Club executive offers his advice to sports industry leaders thinking of making a move to Saudi Arabia; what life is like working and living in fast-developing Riyadh; and the challenge of managing a team of 300 made up of a mix of international and local executive talent. He also explains how football fandom plays out in Saudi Arabia; why he can’t go out to dinner with his counterpart at rival club Al-Nassr; the professionalisation process underway in the Saudi Pro League that saw the Public Investment Fund take majority ownership of Al-Hilal; and the private sector opportunities for sponsorship and commercial growth in the Kingdom.