
Leaders Worth Knowing Podcast Craig Tiley's dream team: the Australian Open according to the people that run it
As the dust settles on a tournament that attracted a record 1.3 million attendees, we explore the inner workings of the Australian Open in a special episode.
James Emmett spent the weekend on the ground at Melbourne Park, as Carlos Alcaraz and Elena Rybakina claimed the big prizes, to find out how the AO operates, as a tennis and social event, and a best-in-class fan experience.
James sits down with Tennis Australia CEO and Tournament Director Craig Tiley, and then a trio of Tiley's key executives: Chief Content Officer, Darren Pearce; Director of Product and Customer Experience, Amanda del Prate; and Director of Partnerships, International, Roddy Campbell.
They explain all aspects of how the AO does what it does: designing, developing and delivering sponsor activations, creating hospitality offerings to suit all tastes and price ranges; retail and merchandising experiences; innovative content and broadcast products; and wide-ranging entertainment programmes.
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Leaders Week London is moving to Stamford Bridge, home of Chelsea FC. We’ll see you on Wednesday 7th and Thursday 8th October. For more details visit leadersinsport.com/leadersweek
