Revenue Champions

Welcome to another Revenue Champions cold calling special. This episode is being hijacked by Josh Braun, Founder @Josh Braun Sales Training and Ryan Reisert, Founder @Reisert Consulting. They will be putting Cognism’s Joe Harlowe to the test by challenging him to cold call prospects live, whilst giving actionable training tips along the way.  ---   Send in a voice message: https://anchor.fm/cognism/message

This is the first episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy, CMO @Cognism speaks to Mark Huber, Director of Growth @Metadata.io on constructing your tailor-made marketing mix. Alice and Mark discuss what strategies from B2C are successful in B2B, how to create a strong rebrand, the dark funnel and more. --- Send in a voice message: https://anchor.fm/cognism/message

Welcome to a special episode of Revenue Champions with David Bentham, Inside Sales director @Cognism joined by Morgan J Ingram, Director of Sales Execution and Evolution @JB Sales Training and Jonty Jewels, Account Executive @Cognism. In this episode, David, Morgan and Jonty share how to craft cold calling scripts, handle objections and ultimately take prospects from cold to meeting booked. Followed by a live analysis of real-life cold calls.  ---   Send in a voice message: https://anchor.fm/cognism/message

Jon talks to Nicolas Vandenberghe, CEO @Chili Piper about building a successful sales team. Jon and Nicolas discuss sales processes, the future of sales and how to build and manage a team in a remote-first environment. --- Send in a voice message: https://anchor.fm/cognism/message

Alice de Courcy, CMO @Cognism speaks to Doug Bell, CMO @LeanData about marketing leadership. In this episode, Alice asks Doug about his focus for his first 90 days at LeanData, how to approach marketing and sales alignment when you come in new to an organisation, movement from lead generation to demand generation and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice de Courcy, CMO @Cognism and Pete Van Neste, Head of Marketing @Pinpoint talk about all the tips and techniques when it comes to scaling your marketing team. Alice and Pete discuss how to reduce customer acquisition cost, building a strong marketing team, KPIs for account growth and reducing churn and more. 00:00 Intro 02:55 Maintaining rate of growth 05:52 Customer Acquisition Cost 07:03 How to reduce CAC 08:35 Should you split inbound and outbound? 11:32 Building a strong marketing team to reach revenue targets 13: 54 KPIs for account growth and reducing churn 16:59 Channel saturation 22:55 Gated vs. ungated content 25:40 How targeted should your content be? 27:54 How marketing can support sales 30:47 The role of a Marketing Development Representative 34:29 The career trajectory for an MDR 35:32 SDR and AE pairing and alignment 37:56 Compensation structure for marketing 41:32 Effective marketing team growth 45:14 In-house vs. outsourced marketing 47:17 Hiring remotely --- Send in a voice message: https://anchor.fm/cognism/message

Jon talks to Sam Nelson, SDR Leader @Outreach all about unlocking the potential of a Sales Development Representative. Jon and Sam discuss how to build and manage an SDR team, the best SDR tips and techniques, the future of sales and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice de Courcy, CMO @Cognism and Francesca Rock, Content Marketing Manager @kleene.ai discuss the best practice for scaling marketing. Alice and Francesca discuss partner marketing, which channels to prioritise when scaling B2B SaaS, measuring content success and more. 03:50 - Partner marketing 05:05 - Prioritisation 17:44 - Retargeting campaigns 22:18 - Tech stack --- Send in a voice message: https://anchor.fm/cognism/message

Alice de Courcy, CMO @Cognism speaks to Jonathon Ilett, Global Head of Sales @Cognism all about the ways they integrate sales and marketing at Cognism. Alice and Jon discuss the ways sales and marketing can learn from each other, Marketing Development Representatives bridging the gap between sales and marketing, RevOps and more. Podcast Slides: https://f.hubspotusercontent00.net/hubfs/2340453/Breaking%20Down%20Silos-1.pdf --- Send in a voice message: https://anchor.fm/cognism/message

Alice speaks to Chris Walker, CEO @Refine Labs all about his take on the dark funnel. This episode explores real-world examples on paid ads, creating content that demands attention, measuring the dark funnel and more. --- Send in a voice message: https://anchor.fm/cognism/message