24: Constructing your tailor-made marketing mix (with Mark Huber, Director of Growth at Metadata.io)
Nov 24, 2021
33:05
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This is the first episode of Revenue Champion’s Marketing Hall of Fame. Alice de Courcy, CMO @Cognism speaks to Mark Huber, Director of Growth @Metadata.io on constructing your tailor-made marketing mix. Alice and Mark discuss what strategies from B2C are successful in B2B, how to create a strong rebrand, the dark funnel and more.
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