Revenue Champions

Josh Braun, Founder of Josh Braun Sales Training, shares insights on cold prospecting techniques like the 'poke the bear' method and personalized sales approaches. He also discusses the power of asking illuminating questions, the impact of Chris Voss' techniques on relationships, crafting engaging cold emails, and the 'Badass B2B Guide' for sales success.

Jon talks to Ben Riall, Enterprise Account Executive - Digital Experience @Adobe and author of The Pillars of an Elite Sales Career: How to build a six-figure sales career in tech. In this episode, Jon speaks to Ben about the all 5 pillars of an elite sales career, what sales people should implement today, success stories and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice speaks to Declan Mulkeen, CMO @strategicabm about all things ABM. In this episode, Alice and Declan discuss the process of getting started with ABM,  how to measure success with ABM, the typical set up for ABM execution and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice talks to Udi Ledergor, CMO @Gong.io all about the inspiration and the process behind THAT superbowl ad. In this episode, Alice dives deep into the mind of Gong's CMO discussing cadences for new experiments/ideas, the movement from traditional lead/contact acquisition strategies to investing more on ‘brand’ and activities and tactics bringing higher levels of direct intent demand, the problem with content distribution and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice speaks to Mark Kilens, VP of content and Community @Drift about the truth behind Drift’s content machine and how to do it. In this episode, Alice and Mark talk about how to scale content with a small team, what types of content to focus on right now, how to use content to build a ‘remarkable’ brand and more. --- Send in a voice message: https://anchor.fm/cognism/message

Jon speaks to Daniel Disney, LinkedIn and social selling author and founder @The Daily Sales all about social selling. In this episode, Jon and Daniel discuss the balance between personalisation and scale, how to build a personal brand on LinkedIn, the future of LinkedIn and more. --- Send in a voice message: https://anchor.fm/cognism/message

Jon speaks to James Ski, Founder @Sales Confidence and Partnerships @Drift all about the anatomy of a B2B Sales Leader. In this episode, Jon and James uncovers the do’s and don’ts in becoming the best sales leader, motivating sales teams for maximum productivity, tackling underperformance and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice speaks to Frank Brooks, Head of Marketing @dotdigital all about the journey to revenue marketing leadership. In this episode, Alice and Frank discuss marketing structure, key statistics and numbers to measure, what does the first 100 days of a marketing leadership role look like and more. --- Send in a voice message: https://anchor.fm/cognism/message

Jon speaks to Michael Hanson, Founder @Growth Genie about structuring and organising your sales team for repeatable success. In this episode Jon and Michael discuss how to build a repeatable and scalable outbound engine, how to motivate and compensate a sales team for maximum productivity, the biggest challenges for sales teams and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice speaks to Karla Rivershaw, Head of Marketing @Turtl all about gated content. Alice dives into the reason why Karla thinks it’s the time to kill the pdf. In this episode, Alice and Karla discusses how to publish content people actually want to read, how B2B marketers can achieve 7X more engagement with their content, how marketers should be responding to the evolving user experience and more. --- Send in a voice message: https://anchor.fm/cognism/message