Revenue Champions 15: A Josh Braun masterclass in bringing a completely cold prospect to a yes with Josh Braun, Founder @Josh Braun Sales Training
23 snips
Jul 7, 2021 Josh Braun, Founder of Josh Braun Sales Training, shares insights on cold prospecting techniques like the 'poke the bear' method and personalized sales approaches. He also discusses the power of asking illuminating questions, the impact of Chris Voss' techniques on relationships, crafting engaging cold emails, and the 'Badass B2B Guide' for sales success.
AI Snips
Chapters
Transcript
Episode notes
The "Poke the Bear" Anecdotes
- Josh Braun shares two stories illustrating the "poke the bear" method by revealing hidden problems prospects don't know they have.
- These stories show how asking thought-provoking questions uncovers potential future issues that motivate engagement.
Be the Red X with Hidden Problems
- To stand out, be the red X in a sea of white circles by revealing hidden future problems your prospects might overlook.
- This unique insight leverages a deep understanding of your prospect's job and challenges.
Detach Intent to Engage Prospects
- Detach from the outcome of every call and aim to create an environment where prospects feel comfortable sharing the truth.
- This mindset shift reduces salesiness and increases prospects' willingness to engage more openly.