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Revenue Champions
15: A Josh Braun masterclass in bringing a completely cold prospect to a yes with Josh Braun, Founder @Josh Braun Sales Training
Jul 7, 2021
Josh Braun, Founder of Josh Braun Sales Training, shares insights on cold prospecting techniques like the 'poke the bear' method and personalized sales approaches. He also discusses the power of asking illuminating questions, the impact of Chris Voss' techniques on relationships, crafting engaging cold emails, and the 'Badass B2B Guide' for sales success.
45:01
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Quick takeaways
- Understanding prospects' problems and providing solutions aligning with their needs is crucial for effective sales engagement.
- 'Poke the Bear' method involves thought-provoking questions to challenge prospects' perspectives and spark curiosity for reevaluation.
Deep dives
Identifying Sales Pain Points
Sales expert Josh Braun discusses techniques to address sales pain points, such as dealing with rejection and sales fatigue. He emphasizes the importance of understanding prospects' problems and providing solutions that align with their needs. By highlighting unknown issues that could lead to future disasters, sales professionals can engage prospects effectively and build valuable connections.
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