Revenue Champions

Jon speaks to Nazma Qurban, Interim CRO @Sales Impact Academy about her journey in taking Cognism from $0 to $10m in ARR. Jon dives into the challenges, priorities, and motivations at the start of her revenue journey. In this episode, Jon and Nazma discuss the beginning steps to scaling sales, the secret to growing a successful sales team, importance of marketing and more. --- Send in a voice message: https://anchor.fm/cognism/message

In this episode, Alice talked with Andy Culligan, CMO @Leadfeeder about what agile marketing tactics he put in place at the start of the COVID-19 pandemic. This drove record growth for Leadfeeder with 11,000 new leads generated in the past six months. In this episode, Alice and Andy discuss the key tactics for content, PPC and ABM during this time, what metrics to measure and track as a CMO, what is the secret to motivating and aligning a marketing team around revenue targets and more. --- Send in a voice message: https://anchor.fm/cognism/message

Alice speaks to Tom Bangay, Director of Content @Juro as he shares his insights on producing content that actually works for you and your audience. Alice delves into why Tom believes doing the same thing over and over again, but expecting different results won’t cut it! In this episode, Alice and Tom discusses if the eBook really dead?, why you should take time to run your content ideas by your customers and prospects, what metrics marketers should be measuring and tactics on producing and repurposing content that meet your ROI targets. --- Send in a voice message: https://anchor.fm/cognism/message

In this episode, Cognism CMO, Alice de Courcy, talks to Aazar Ali Shad @Userpilot to debunk the myths around growth hacking. Alice dives into Aazar’s approach of “why growth hacking is BS”, why it is not one hack that will grow your business, how there isn’t just one experiment that will be your silver bullet to short term success and how you can stop copying and pasting tactics and really start to innovate. --- Send in a voice message: https://anchor.fm/cognism/message

In episode 1, Cognism CMO, Alice de Courcy, talks to Chris @Refinelabs about the things he does differently to avoid getting stuck in the performance marketing lead generation hamster wheel. Alice digs into the reasons behind why Chris believes the “eBook is dead”, how to drive revenue rather than leads and what metrics to use to measure marketing efforts in a way that will contribute to your bottom line. --- Send in a voice message: https://anchor.fm/cognism/message

The ultimate B2B podcast, brought to you by Cognism. Hosted by Alice De Courcy, Chief Marketing Officer and Jonathon Ilett, Sales Director. A podcast where we interview leaders, experts, and entrepreneurs in the B2B space Giving you the tips, tricks, and hacks for you to grow and scale your B2B business. Our aim is to share insightful knowledge so you can implement practical strategies in your journey to accelerate your revenue growth. --- Send in a voice message: https://anchor.fm/cognism/message