In this episode, Emma and Ruta get real about how Blame it on Marketing went from an idea to a podcast that’s actually, somehow, is working out. This episode serves as their complete playbook, laying out everything they’ve done so far—from costs and time investment to mistakes, tech stack, and all the hard-earned lessons along the way.They talk about how they built a community and how those in-person events have been more than just an excuse to hang out. There’s a lot of talk about perseverance—because, let’s be honest, we’ve all thought about quitting when things get tough. And if you think you need to be everywhere on social media, think again—they’re all about working smarter, not harder.Throw in some AI love, a nod to their sponsor Dealfront (because, hey, keeping the lights on isn’t free), and you’ve got an episode that’s as much about learning on the job as it is about celebrating the little wins along the way.Takeaways:You don’t need a perfect plan to start a podcast—just keep it real and valuable.Building a community around your podcast isn’t just a nice-to-have; it’s a game-changer.Automation tools like Dripify and Zapier are your best friends for promoting and growing your audience.In-person events? Total game-changer for podcast engagement and growth.The secret sauce? Perseverance. Most podcasts don’t make it past a few episodes, so sticking with it is half the battle.Focusing on just a few social platformsHaving a co-host is the ultimate hack for staying accountable and keeping the podcast going strong.AI isn’t just a buzzword—it’s making the podcast production smoother than ever. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Maddie and Megan talk to us about guerrilla marketing and its punchy impact on B2B brands. They’re talking about why playing it safe won’t cut it anymore, and why bold, creative, and downright unconventional tactics are the way forward. From branded beers to cheeky merch, they break down some of their campaigns that made waves and sparked serious buzz. They also dig into the fears that come with going guerrilla, like ticking off your audience or getting pushback from the higher-ups. The key takeaway? You need a safe space to experiment if you want to shake things up and make a real splash.Takeaways:Bold or Bust: Guerrilla marketing is all about going big, bold, and unapologetically creative.Stand Out in B2B: When everyone else is playing it safe, guerrilla tactics help your brand cut through the noise.Safe Spaces Matter: Innovation thrives where there’s room to try, fail, and try again.Buzzworthy Campaigns: The best guerrilla moves get people talking and keep your brand on their minds.Risk and Reward: Sure, there’s the fear of alienating your audience, but without risk, there’s no reward.Creativity is King: To stand out and engage, you’ve got to be willing to take some risks and get creative.Balance is Key: Mixing fun with strategy and keeping an eye on the results is how you win. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Emma and Ruta get real about what it's like to be a woman in the marketing industry. Joined by their guest, Beth Crowe, they tackle everything from gender bias and the motherhood penalty to the glaring lack of women in leadership. They’re spilling the tea on the double standards, sharing personal war stories, and shining a light on why diversity and inclusion aren’t just buzzwords—they’re necessities. The conversation doesn’t shy away from the hard stuff, like the self-doubt and competition that can trip women up, and the boys' club mentality that’s still hanging around. But they’re also dishing out hope, talking about how women can support each other, and why men need to step up if we’re ever going to see real change.Takeaways:Gender bias is alive and well in marketing, and it’s time to call it out.Motherhood shouldn’t derail your career, but too often, it does.Women in leadership? Still way too rare, and that needs to change.Supportive policies and true diversity aren’t optional—they’re crucial.Women lifting each other up could be the secret sauce to smashing the boys' club.Men, we need you on board. Real change requires all hands on deck.The fight for equal pay and career opportunities isn’t over yet, so let’s keep pushing. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, Emma and Ruta dive into the world of marketing generalists with their guest, Michelle Boland. They kick things off by defining what it means to be a generalist and how it stacks up against being a specialist. Spoiler alert: specialists aren’t always the top dogs!Michelle dishes out her top 10 must-have skills for generalists, including everything from learning agility and marketing planning to data analysis and brand governance. The trio chats about the unique challenges generalists face, especially when juggling a bit of everything.They also tackle the myth that generalists are less valuable than specialists and spill the tea on the earning potential of both. Plus, there’s a deep dive into the unrealistic expectations of the so-called 'unicorn marketer'—you know, the mythical creature expected to excel in every marketing niche.To wrap it up, the hosts highlight the importance of having a solid personal development plan, getting coaching and mentoring, and knowing when to call in the specialists.Tune in for some real talk about setting boundaries and communicating what generalists can (and can’t) do.  Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

We're diving into why learning and development aren't just nice-to-haves for marketers—they're our responsibility. Our fabulous guests, Robyn Hartley and Tom Blake dish on why staying sharp isn’t just for your boss's benefit but for your personal growth too. We chat about making learning intentional, carving out time for it (yes, even in your busy schedule), and focusing on what truly sparks your interest.We’re balancing the art of playing to your strengths while also stretching that skillset to keep pace with the ever-evolving marketing landscape. Spoiler alert: it's up to YOU to take charge of your development—don’t just wait for your manager to nudge you.From setting personal development goals to seeking feedback, we’ve got tips to help you navigate performance management like a pro.Takeaways: Confidence is Key: Learning and development aren’t just for show. They’re crucial for boosting your confidence and giving your clients top-notch support and advice.Intentional Learning: Carve out time for learning, even if you feel guilty or busy. Prioritize your growth—it’s worth it!Stay Trendy: Keep up with industry changes and trends to hit your target audience with the right message through the right channels.Embrace Tech: Use automation and AI tools to streamline your processes and free up time for strategic, client-focused activities.Balance and Growth: Work to your strengths, but don’t get too comfy. Expand your skillset to keep up with the evolving marketing landscape. Own your learning journey!Set Goals: Be proactive in setting personal development goals. Take charge of your growth.Seek Feedback: Don’t shy away from feedback and constructive criticism. It’s how you get better!Stay Updated: Keep an eye on new technologies and trends in marketing. Adapt and learn continuously to stay relevant. Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

In this episode, we tackle the monumental shift towards video marketing and why business are still struggling to make video in 2024. Platforms like TikTok and Instagram have exploded in popularity, and Jess shares her expert insights on the hurdles businesses face in creating video content. We're talking about the fear of imperfection, the misalignment between senior leadership and marketing teams, and how brands like Duolingo and Ryanair are nailing it. Video is no longer a nice-to-have; it's a must-have, and we’re here to help you embrace it with open arms.Finally, we dive into the nitty-gritty of video production. From scriptwriting to editing, Jess emphasises the need for specialised roles and thoughtful strategy. We also touch on the impact of AI in marketing, advocating for a balanced approach that keeps the human touch intact. Whether you're just dipping your toes into video marketing or looking to refine your existing strategy, this episode offers actionable tips and insights to help you stand out. Tune in, take notes, and get ready to transform your video marketing game.Takeaways: - Mistakes happen, and it's important to learn from them and move on Companies should prioritize video production and understand the time and resources required for success.- Short-form video platforms like TikTok have increased the demand for video content.- There may be a fear of the video production process and a disconnect between senior leadership and marketing teams.- Generalist marketers may struggle to take on video production without proper training and resources.- Engaging thumbnails and titles are important for attracting views. Align video content with the interests of the target audience to ensure quality views and conversions.- Don't prioritize the number of views over the quality of views.- Video content is often not as respected as written content, but it requires skill and practice to create engaging videos.- Use AI appropriately in marketing and avoid generating content that is misleading or irrelevant.- Debrief after each video to identify areas for improvement and refine the video production process.Check out the Exposure Ninja YouTube channel for some top quality B2B content!Connect with Jess on https://blameitonmarketing.com Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Emma and Ruta discuss why marketing isn't just about vibes with guest Jane Stecyk, the SVP of Marketing at Mighty Networks. They explore the challenges marketers face in articulating the value of their ideas and the importance of data-driven decision-making. They emphasise the need to move beyond subjective opinions and focus on measurable outcomes. The conversation also touches on the significance of asking the right questions, conveying messages effectively to stakeholders, and aligning marketing efforts with the wider business goals. Building relationships and effective communication are crucial in remote work. Takeaways- Marketing is not just about vibes; it requires data-driven decision-making and measurable outcomes.- Marketers should focus on articulating the value of their ideas and avoid subjective opinions.- Asking the right questions is crucial to understanding the audience and framing marketing strategies.- Effective communication with stakeholders involves conveying key messages concisely and providing necessary context.- Maintaining boundaries and not bringing your entire self to work is okay.Join Blame it on Marketing for free! Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ruta and Emma discuss common marketing cliches and unpack their true meanings. They explore phrases like 'Can we just...' and 'Content is king' and provide ideas on how to handle these situations. They also discuss the phrase 'It depends' and why it is important for marketers to use it. The conversation highlights the need for marketers to be honest, realistic, and focused on providing value to their audience.  This is a live recording with additional points added in by the lovely audience.Takeaways:Be cautious when using phrases like 'Can we just...' as it often leads to unrealistic expectations and disrespect for the marketing profession.Content is important, but it must be high-quality and useful to the target audience. Distribution and promotion are equally important for content success.Saying 'It depends' is a necessary response in marketing, as every situation is unique and requires careful consideration.Avoid over inflating claims of being a market leader and focus on proving the value and uniqueness of your product or service.Low-hanging fruit is often overrated and doesn't always lead to high-impact results.Efficiency in marketing requires a balance of time, cost, and resources.Join the Blame it on Marketing community for free! Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Ruta and Emma, alongside the Advocitude team discuss the importance of campaigns in marketing and the challenges that come with them. The conversation highlights the key elements of a successful campaign, including a clear message, targeted audience, and measurement metrics. Creating great campaigns comes with the benefits of consistent messaging, brand awareness, and providing valuable information to potential customers. The conversation explores the value of consistency and credibility in marketing campaigns. There's also a little Harry Potter thrown in for good measure.Takeaways- Campaigns are essential in marketing as they allow for a consistent message to be delivered to the target audience.- Proper planning and execution are crucial for the success of a campaign, including defining the key idea, understanding the target audience, and setting clear measurement metrics.- Campaigns provide numerous benefits, such as consistent messaging, brand awareness, and the opportunity to provide valuable information to potential customers.- Stakeholder management and alignment are important to ensure the campaign's success and avoid potential roadblocks.Join the Blame it on Marketing community for free! Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!

Emma and Ruta are joined by Liam Currie, Content Creator, Actor and Writer to discuss the importance of injecting personality into company social media pages. They explore why many companies are hesitant to push the boundaries and showcase their true voice. The fear of getting canceled, jeopardising reputation, and dividing the audience are some of the concerns that hold companies back. The conversation highlights the benefits of building trust, engaging with the audience, and creating a unique brand identity through social media. Takeaways- Injecting personality into company social media pages can help differentiate the brand and build trust with the audience.- Finding the right tone of voice starts with understanding the values and vision of the founders and senior leadership team.- Encouraging founders to be more personable and authentic can help them connect with the audience and build trust.- Social media is a valuable channel for showcasing the company's personality, engaging with the audience, and establishing a unique brand identity. Storytelling is an important aspect of content creation and marketing.- Authenticity and being true to oneself are crucial in business.- Video content is highly effective in engaging audiences.- Podcasts offer numerous benefits, including showcasing industry expertise and facilitating conversations with experts.- Editing is a key part of content creation, allowing for the selection of the best moments and the creation of engaging narratives.Join the community for free! Find Liam here Sponsors: No more 'shit marketing leads' with Leadfeeder by Dealfront! Extended free trial of their Lead Gen Platform for Blame it on Marketing listeners!