MQL's are NOT DEAD | E80 with Ross Howard

How do you keep the spark alive with MQLs when everyone’s ready to call them dead? In this episode, Ruta and Emma sit down with Ross Howard, Product Marketing Director at Inbox Insight, to share a no-holds-barred conversation about the messy, hilarious, and sometimes maddening world of Marketing Qualified Leads. Rather than ditching MQLs altogether, our guest and hosts explore how a little relationship-building, a whole lot of content creativity, and a fresh look at aligning sales and marketing can make all the difference.

We dive into:

✅ The truth behind the “MQL myth” and why these leads aren’t the enemy
✅ How early marketing blunders (hello, email typos!) paved the way for smarter strategies
✅ Balancing lead gen and demand gen without sacrificing quality or your sanity
✅ Creative multi-touch tactics that keep your audience engaged long after the first email
✅ The secret sauce of building genuine connections, even when the system seems stacked against you
✅ Insider marketing gossip that proves even the pros have their off days

If you’re ready to rethink your lead strategy without scrapping everything you’ve built, this episode is your new go-to guide. Let’s embrace our MQLs for life—done right, they can be your secret weapon.