Blame it on Marketing ™ Senior Marketeer Crisis | E82 with Fiona Jensen
10 snips
Apr 17, 2025 
Fiona Jensen, a veteran with over 20 years in B2B marketing recruitment, dives into the hidden crisis facing senior marketers today. The conversation highlights the alarming rise of burnout due to unrealistic KPIs and isolation in leadership roles. Fiona emphasizes the importance of building a strong professional network and finding mentors to combat these pressures. Practical tips for spotting unhealthy work environments are shared, making it a vital listen for those aiming to safeguard their marketing careers and well-being.
AI Snips
Chapters
Transcript
Episode notes
Hidden Crisis of Senior Marketers
- Senior marketing leaders face a hidden crisis of burnout and isolation largely due to poor networking and community support.
- Many don't realize their struggles are common across thousands of companies, increasing their sense of isolation.
Avoid Overstretching Yourself
- Senior marketers should stop trying to do everything and recognize they are not the silver bullet.
- Focus on realistic goals instead of chasing every problem and burning out.
AI Isn't a Marketing Fix-All
- AI is not a silver bullet for marketing; it can increase pressure and workload.
- Good marketers are still needed to guide AI and distinguish quality work from poor output.