And She Spoke: Women. Money. Power.

We’re leaving Instagram from Twitter! This episode talks about why we’re making the switch and where we’re headed next with our social media. We’re challenging the perception that IG is where you need to be if you want to market your business. This episode explores the trade-off that is often made between sharing ideas vs making them visually appealing and the discrepancies between operational tendencies of men versus women in online business. We encourage you, listener, to consider where the important conversations to you and your business are happening online, to allocate your time accordingly, and to discuss some possible fears you may need to overcome before speaking your mind online. More than anything, consider this episode an invitation to assess how Instagram is working for you in lieu of the effort you put into your work. Join us today to hear all this and more! Here’s a sneak peek of what we discuss:Why each of us has become disinterested in using Instagram.Comparing Twitter and Instagram and the gender politics of both.The main reason it’s not working for us: it’s taking too much time and we’re not saying anything important there. The trade-off between having ideas and making them aesthetically pleasing.Observing how female business owners and men in the tech space operate differently.An example of an audacious Instagram user: Lindsey Lockett.An example of a recent experiment between Twitter, LinkedIn, and Instagram.How Twitter is similar to early Facebook.Choosing where to spend your time based on where important conversations are happening. Jeni’s experience of overcoming her fear of getting doxxed. Why it’s so much easier to comment on Twitter than on Instagram.Adapting to the crowded space of the internet today.How Twitter can facilitate seeing all sides of a conversation.Assessing Twitter’s decision not to censor.Joy: Seth godin’s interview with Time FerrisHustle: the courage to be dislikedResources:Sandy Connery on TwitterLindsey Lockett (IG)VISIBLE Coaching ProgramThe LUMINARIES Coaching programAndShe Coaching Instagram

High-performance coach, Christina Langdon, discusses her challenge of getting clear on what to focus on next and how to know what program to 'green-light' first. They talk about focusing on one thing, optimizing blog posts and opt-ins, and strategizing for Christina. They also briefly mention the Anna Delvey Show, a self-help book for societies, and provide resources for coaching programs and Christina's website.

In the business world, “runway” is the amount of money or cash in hand that you have to cover future expenses. In this episode, we delve into this concept, why it’s absurd in a business that’s already generating an income, and why online businesses still need a buffer even though their overheads are low. You’ll hear about how not having a buffer can negatively impact your decisions as a business owner, the importance of reinvesting in your business versus paying yourself out, and why you can’t expect to be profitable from day one. We also discuss the benefits of keeping your job while building your business on the side and why you should think about your business as an entity separate from yourself with separate finances. Having an online business is not for everyone but it can be the best and most wonderful way to live. So tune in today to find out how building runway into your business can help set you up for long-term success!Here’s a sneak peek of what we discuss:Definition of “runway” and why this concept is absurd in a business that’s already generating an income.What a “burn rate” is and how this relates to your runway.Why we need a buffer in online businesses even though our overheads are low.How not having a buffer can negatively impact your decisions as a business owner.The differences between a service-based business and an online business in terms of the buffer required.Insight into the impact of COVID-19 on online businesses. Thoughts on reinvesting in your business versus paying yourself out. Why you can’t expect to be profitable from day one.The need for another job to pay your bills while building your business. Busting the myth that if you work on your business full-time, you’ll make more money.The notion of Barista FIRE in the FIRE (Financial Independence Retire Early) movement and the benefits of a low-stress job.Why you should think about your business as an entity separate from you with separate finances.Joy & Hustle: The song of significance by seth godinResources:Submit your business for the Audience Audit seriesVISIBLE Coaching ProgramThe LUMINARIES Coaching programAndShe Coaching InstagramThis podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

What’s the difference between strategies and tactics? This episode unpacks the difference between the two, the appropriate place for both and offers listeners a way forward to get the most out of marketing. Learn to identify the business-dangers of jumping between tactics and the power of staying aware of which ones are working for you and your business. We also discuss the simple marketing strategy we teach to all of our clients, with suggestions on how to implement it, how to figure out and commit to your goal-based strategy. By the end of this episode you’ll understand that the tactics matter a heck-of-a-lot less when you have an overall strategy that you’re implementing. Here’s a sneak peek of what we discuss:Identify the difference between strategies and tactics.Examples of tactics and what it’s like to run a business when you are jumping between them.The first thing you want to decide when you are running a business.How the ability to say no, based on a strategy, will mitigate overwhelm. The appropriate approach to tactics. The strategy we teach to all of our clients and why it’s the best fundamental strategy to have in placeBacking away from the belief that we have to fill every moment with marketing.Why people overcomplicate business. Understanding that when people start to sell you a tactic, they are probably on their way out.Why many different strategies will do the job.Joy: Ultra-Processed PeopleHustle: VISIBLE Coaching ProgramResources:Submit your business for the Audience Audit seriesThe LUMINARIES Coaching programAndShe Coaching InstagramThis podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Do you question every decision you make? Do you spend hours agonizing over what people will think of you or the actions you take in your business? Do you replay situations in your mind, lose sleep over how you could have said or done things differently, or worry about disappointing others? Luckily, today’s guest is an expert on people-pleasing who can help you learn to stop making other people comfortable at your own expense. Introducing Sara Fisk, the Stop People Pleasing Coach and host of the Ex-Good Girl Podcast. In today’s episode, Sara defines people-pleasing and shares some of the steps you can take to train yourself to stop “perfectionating” and free yourself from the crippling fear of what others may think. We also touch on the power of internal validation, how people-pleasing shows up differently for each of us, and how to create safe spaces for ourselves. Here’s a sneak peek of what we discuss:Why Sara says that her work is 100% autobiographical.How coaching offered her a “second-half-of-life career.”People-pleasing as a defense mechanism and why women are more susceptible to it.The power of internal versus external validation.Defining people-pleasing Ways that people-pleasing tendencies manifest as women build their businesses.Three steps to stop people-pleasing: pause, forecast, and pick your discomfort.What it means to study urgency and why it’s important.How people-pleasing shows up differently for different people.The relationship between people-pleasing and cancel culture.Why it’s important to allow yourself to feel negative emotions.How to create “safe spaces” for yourself by learning to recognize your brain bully. Tips for coping with the discomfort of freeing yourself from people-pleasing.How to reclaim your time and energy when you stop people-pleasing.Practical advice for setting boundaries in your business.Resources:Sara Fisk websiteStop People-Pleasing programThe Ex-Good-Girl podcastSubmit your business for the Audience Audit seriesFREE: Marketing Delight Email SeriesThe LUMINARIES Coaching programVISIBLE Coaching ProgramAndShe Coaching InstagramThis podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Today we’re airing an episode we did on the Get Paid podcast with Claire Pelletreu. This interview is our entire story- from how we first met, to starting Namastream, to massive growth during COVID, to our bank collapsing last spring. We’ve never told our story in this way- from end to end- and it’s kind of a good story and we should bring it to our listeners. Claire is an excellent interviewer and she pulled out a lot of stories we wouldn’t necessarily tell on our own podcast.Here’s a sneak peek of what we discuss:How we met through a live, software courseHow Sandy joined the team as a co-founderDiscussion of the investor world and the challenges as female co-foundersDecision making in blue-berry fields + self-funding the businessHow fast things changed when the first lockdown of COVID happened + the emotional tole it took The early wave of COVID and Jeni’s struggle with long-COVID (which was not even named at the time)The forward thinking for the next phase of business in 2022: splitting the company into two- software vs coachingThe unheard of reality in the tech world: a profitable SAAS company through boot-strappingWhat And She Coaching is now all about: our two programs- Visible & Luminaries How to grow with an organic marketing strategy + owning your thought leadershipA snapshot of how we use FB Ads in our strategy and the FB Ad shift over the yearsThe collapse of our bank: what happened and how we made it through Our insight on Silicon Valley Bank as women-foundersResources:Claire Pelletreau WebsiteClaire Pelletreau PodcastSubmit your business for the Audience Audit seriesFREE: Marketing Delight Email SeriesThe LUMINARIES Coaching programVISIBLE Coaching ProgramAndShe Coaching InstagramThis podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Today on the And She Spoke podcast we’re finally sharing the story of how we met, connected, and became business partners. You’ll hear all about our previous business partnerships, how we started working together and the strange connection and level of trust between us. We delve into the struggles we’ve faced together and how our shared commitment to the success of our business has never wavered. We also share how the generosity and equality between us have made our partnership thrive. No doubt, finding a partnership like what we have is not easy and discuss how to seek out collaboration and connection in a multitude of ways before diving into a business partnership. Here’s a sneak peek of what we discuss:Why we’ve never discussed our partnerships before and why we want to now. We share our individual histories of partnerships and how we got to where we are now. The importance of external feedback in order to process and sort through ideas.How we first met, became friends, started working together, and the major trust between us. Whether we have a feeling sense and why it can be scientific. Why partnerships need to form and evolve naturally rather than be forced to solve problems.Where you can find support and collaboration as an entrepreneur other than from a partner. The struggles we have been through and how it’s never changed our shared commitment. The importance of being generous with your partner and seeing them as an equal. Why you should always work with other people without necessarily finding a partner. Joy: SuperfanHustle: how to get richResources:Submit your business for the Audience Audit seriesFREE: Marketing Delight Email SeriesThe LUMINARIES Coaching programVISIBLE Coaching ProgramAndShe Coaching InstagramThis podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

We’re switching things up and on today’s episode, we’re launching our Audience Audit series. One of our business goals is to help 50,000 people earn $100,00 in their online business and we realize we won’t be able to coach that many people individually. In the Audience Audit series, you’ll see us applying our business framework to our audience’s businesses and hear our best thinking on how to apply our teachings to your own business efforts.Today, we audit Krishna’s business: a prenatal and postnatal online course and membership. Her biggest challenge is showing up consistently and struggles to balance her online business and raising two small children. She finds it easier to get in-person clients but she wants to grow her online revenue. Here’s a sneak peek of what we discuss:Overview of Krish’s audit submissionSuggestions for creating consistency Visibility strategy ideasSuggestions for opt-in modificationsStrategizing around offersResources:Krishna’s websiteSubmit your business for the Audience Audit seriesThe LUMINARIES Coaching programVISIBLE Coaching ProgramAndShe Coaching InstagramThis podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

Finding the ideal pricing for your offer can be a fraught process, riddled with stress and self-doubt. This is especially true for young entrepreneurs who don’t yet have the confidence that comes with repeatedly demonstrating the true value of their product. It also strongly applies to women, many of whom have been conditioned to undervalue themselves and prioritize the needs of others. That is why today’s episode is all about cultivating the right mindset for pricing your offers. We break down how the wrong mindset can lead to key missteps in pricing, the consequences thereof, and what you can do to find your pricing sweet spot. We unpack the many pitfalls of undercharging, why overcharging usually comes down to confidence, and the reason why most of us can afford to be more strategic with our discounts. You’ll also hear us share details of our own pricing journey and the transformative power of confidence. Here’s a sneak peek of what we discuss:The anxiety that many entrepreneurs experience around pricing.Learn about the classic pricing mistakes that most entrepreneurs make.How needing to be liked and accepted can lead you to undercharge.Some of the societal programming that prevents women from charging more.An overview of the rhetoric around making money in the wellness space.The negative consequences of undercharging your clients.Why focusing on making money is much more productive than being frugal.The subjective nature of pricing when it comes to overcharging or undercharging.How well-meaning encouragement can lead to overpricing.Why you need to be confident in what you’re selling and the amount that you’re charging.How to find your pricing sweet spot and why coaching can help.The preparation work you need to do before you increase your price.Tactics and strategies that elevate your offer and give you added confidence.When you should create discounts for your email list (and when you shouldn’t).How to use alternative incentives to motivate customers to buy.JOY: moon juice + magnesi-om  HUSTLE: chat-gpt Resources:The LUMINARIES Coaching programVISIBLE Coaching ProgramAndShe Coaching InstagramThis podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.

During today’s conversation, we’re talking about reminding people that you exist. Why is this important? Most people online don’t talk about their offer enough. Although you may feel like you’re taking up too much space or talking far too much about what you offer, the chances are that you need to send more emails. Entrepreneurship requires taking up space. Listen in and learn helpful ways of re-framing your thoughts about sales, reminders, and your role as a business owner. We also consider how we can become more vocal with our audience about our programs, Visible and the Luminaries, commit to a new strategy, and invite listeners to join us in future episodes where we will evaluate the results. Here’s a sneak peek of what we discuss:Why it is important: most people don’t talk enough about what they offer.Misconceptions leading creators to think they are taking up too much space.Why we all need to send more emails.How entrepreneurship requires taking up (and demanding) space.Consistency and specificity in messaging. How complicating your offer can bring you right back to square one.Reframing your role as someone who has a message to share with the world.What may happen if we re-send mailers to our existing audience. How separating our two companies has helped us to send more emails.Clarity on your business and how this helps to set the stage for this kind of marketing.JOY: Planterina  HUSTLE: readwise app Resources:The LUMINARIES Coaching programVISIBLE Coaching ProgramAndShe Coaching InstagramThis podcast is brought to you by the Marvelous online teaching platform.Marvelous is an easy-to-use platform that helps you build and sell your own courses, memberships, and live-streamed programs. Go from idea to open for business in just minutes. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.